Branding Marketing for Startups- Learn How To Stand Out

I created聽this course to show you, that it is POSSIBLE to build a聽successful physical product brand without having big budget聽(still need money though)聽and I will prove聽that聽by showing you how it’s done聽based on real life聽case studies.聽However, again,聽rather than ready solution,聽you’re supposed to get聽the right mindset,聽find an inspiration and聽learn TOP branding聽strategies聽&聽techniques, that will聽help you to grow your brand.

I don’t want to bore聽you with long marketing messages so simply watch the promo聽& free preview videos and decide whether this course meets聽your specific needs. I’m happy to have you on聽board聽and enjoy our聽branding journey together!

P.S. Ohh, did I forget to mention, that I offer ONE聽FREE branding聽advice for聽all of聽my students? 馃槈

Course Curriculum

Lecture 1: Promo Video

Lecture 2: Why I Created This Course And What You Will Learn?

Lecture 3: Do I Walk My Talk? Check Out My PORTFOLIO and Say Hello!

Chapter 1: Introduction to Branding

Lecture 1: Common Misconceptions About Branding

Lecture 2: So What Actually is a Brand?

Lecture 3: 3 Powerful Reasons Why People Buy Brands

Lecture 4: Stop Competing On Price!

Lecture 5: Have a Quick Look

Lecture 6: EXERCISE: Define a REAL Value Of Your Product

Chapter 2: Branding Strategy

Lecture 1: Defining Your Customer: It All Starts With The Right Mindset

Lecture 2: 7 Questions To Define Your Customer Like a PRO

Lecture 3: Brand Values: How To Get Customers and Make World a Better Place? (CASE STUDIES)

Lecture 4: Brand Personality: The Easiest Way To Build Relationship With Customers

Lecture 5: EXERCISE: Try Also This Method

Lecture 6: Unique Selling Proposition: How To Be Different and Charge More? (CASE STUDIES)

Lecture 7: Brand Positioning Statement: Let's Put It All Together

Lecture 8: EXERCISE: Create Your Internal Guide

Chapter 3: Verbal Elements of Branding

Lecture 1: Brand Name: Why It's So Important?

Lecture 2: TOP Techniques For Finding Sticky Brand Name

Lecture 3: Brand Voice: How To Talk So Customers Love To Listen? (CASE STUDIES)

Lecture 4: EXERCISE: Listen and Learn From Your Audience!

Lecture 5: Storytelling: How To Turn Your Personal Story Into New Customers? (CASE STUDIES)

Lecture 6: Bonus: Use Your Team as an Advantage Over Bigger Competitors (CASE STUDY)

Lecture 7: EXERCISE: Show Time!

Chapter 4: Visual Elements of Branding

Lecture 1: What Do Colors Say About Your Brand?

Lecture 2: DIY: Choose Your Perfect Color Palette

Lecture 3: What You Should Know About Typography (Fonts)?

Lecture 4: DIY: Choose Your Perfect Font Combination

Lecture 5: Why Your Logo is NOT as Important as You Think?

Lecture 6: How To Design Professional Looking Logo For FREE (or close)?

Lecture 7: How To Build Premium Brand By Improving Quality Of Pictures? (CASE STUDIES)

Lecture 8: How To Use Images To Maintain Consistent Brand Experience?

Lecture 9: Brand Mood Board: Why You Need It?

Lecture 10: Put It All Together: Step By Step To Create Your Brand Mood Board (CASE STUDY)

Chapter 5: Tips & Tricks

Lecture 1: How To Find a Professional Graphic Designer Without Breaking a Bank?

Lecture 2: A-Z How to Talk to Your Graphic Designer To Achieve Best Results

Lecture 3: You're not a Shakespeare? How To Find a Copywriter That Really WOWs?

Lecture 4: Why You Should Consider Hiring Photographer and Why it's Cheaper Than You Think?

Lecture 5: BONUS: The Surprising Benefit of Having Strong Brand

Lecture 6: Thank you!

Instructors

Mac Piechota
Creative Entrepreneur, Brand Consultant

Rating Distribution

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!