Marketing Mix Modeling in one day for your Brand Analytics_1

Marketing Mix Modeling in one day for your Brand – Analytics, available at $19.99, has an average rating of 4.15, with 10 lectures, based on 19 reviews, and has 194 subscribers.

You will learn about Master the Fundamentals of Marketing Mix Modeling (MMM) Acquire Skills in Data Preparation and Analysis: Develop Proficiency in Marketing Mix Model Building and Refinement Gain Expertise in Data-Driven Decision Making and Media Mix Optimization This course is ideal for individuals who are Marketing Professionals: Whether you're a marketing manager, strategist, or coordinator, this course will equip you with the skills to optimize your marketing budget and improve ROI through advanced Marketing Mix Modeling. or Data Analysts and Data Scientists: If you're in a data-centric role and are looking to expand your skill set into the marketing domain, this course will provide you with the tools and techniques to build and refine marketing models. or Business Owners and Entrepreneurs: For those who run their own business and are responsible for marketing decisions, this course offers a comprehensive guide to making data-driven decisions that can significantly impact your bottom line. or Marketing Consultants: If you offer marketing advice to businesses, the skills acquired in this course can add a valuable service to your consultancy, making you a more versatile and effective advisor. or Students and Academics: Those studying marketing, business, or data science will find this course a practical extension of their academic learning, providing real-world applications for theoretical knowledge. or Anyone Interested in Marketing Efficiency: If you're simply interested in understanding how data can be used to make smarter marketing decisions, you'll find this course both enlightening and practical. It is particularly useful for Marketing Professionals: Whether you're a marketing manager, strategist, or coordinator, this course will equip you with the skills to optimize your marketing budget and improve ROI through advanced Marketing Mix Modeling. or Data Analysts and Data Scientists: If you're in a data-centric role and are looking to expand your skill set into the marketing domain, this course will provide you with the tools and techniques to build and refine marketing models. or Business Owners and Entrepreneurs: For those who run their own business and are responsible for marketing decisions, this course offers a comprehensive guide to making data-driven decisions that can significantly impact your bottom line. or Marketing Consultants: If you offer marketing advice to businesses, the skills acquired in this course can add a valuable service to your consultancy, making you a more versatile and effective advisor. or Students and Academics: Those studying marketing, business, or data science will find this course a practical extension of their academic learning, providing real-world applications for theoretical knowledge. or Anyone Interested in Marketing Efficiency: If you're simply interested in understanding how data can be used to make smarter marketing decisions, you'll find this course both enlightening and practical.

Enroll now: Marketing Mix Modeling in one day for your Brand – Analytics

Summary

Title: Marketing Mix Modeling in one day for your Brand – Analytics

Price: $19.99

Average Rating: 4.15

Number of Lectures: 10

Number of Published Lectures: 10

Number of Curriculum Items: 10

Number of Published Curriculum Objects: 10

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Master the Fundamentals of Marketing Mix Modeling (MMM)

Acquire Skills in Data Preparation and Analysis:

Develop Proficiency in Marketing Mix Model Building and Refinement

Gain Expertise in Data-Driven Decision Making and Media Mix Optimization

Who Should Attend

Marketing Professionals: Whether you're a marketing manager, strategist, or coordinator, this course will equip you with the skills to optimize your marketing budget and improve ROI through advanced Marketing Mix Modeling.

Data Analysts and Data Scientists: If you're in a data-centric role and are looking to expand your skill set into the marketing domain, this course will provide you with the tools and techniques to build and refine marketing models.

Business Owners and Entrepreneurs: For those who run their own business and are responsible for marketing decisions, this course offers a comprehensive guide to making data-driven decisions that can significantly impact your bottom line.

Marketing Consultants: If you offer marketing advice to businesses, the skills acquired in this course can add a valuable service to your consultancy, making you a more versatile and effective advisor.

Students and Academics: Those studying marketing, business, or data science will find this course a practical extension of their academic learning, providing real-world applications for theoretical knowledge.

Anyone Interested in Marketing Efficiency: If you're simply interested in understanding how data can be used to make smarter marketing decisions, you'll find this course both enlightening and practical.

Target Audiences

Marketing Professionals: Whether you're a marketing manager, strategist, or coordinator, this course will equip you with the skills to optimize your marketing budget and improve ROI through advanced Marketing Mix Modeling.

Data Analysts and Data Scientists: If you're in a data-centric role and are looking to expand your skill set into the marketing domain, this course will provide you with the tools and techniques to build and refine marketing models.

Business Owners and Entrepreneurs: For those who run their own business and are responsible for marketing decisions, this course offers a comprehensive guide to making data-driven decisions that can significantly impact your bottom line.

Marketing Consultants: If you offer marketing advice to businesses, the skills acquired in this course can add a valuable service to your consultancy, making you a more versatile and effective advisor.

Students and Academics: Those studying marketing, business, or data science will find this course a practical extension of their academic learning, providing real-world applications for theoretical knowledge.

Anyone Interested in Marketing Efficiency: If you're simply interested in understanding how data can be used to make smarter marketing decisions, you'll find this course both enlightening and practical.

Are you struggling to allocate your marketing budget effectively? Do you want to improve your Marketing ROI?

This course is designed to help you build an advanced Marketing Mix Model (MMM) in just one day!

**What You Will Learn:**

– Understand the tools and data required for MMM

– Conduct pre-modeling exploration analysis

– Build your first model and learn how to retrain it for better results

– Select the most effective model for your needs

– Analyze actionable outputs and plan future marketing investments

**Who This Course Is For:**

– Marketing professionals

– Data analysts

– Business owners

**Course Outline:**

1. Intro: Get an overview of what MMM is and why it’s crucial for your business.

2. The Tools to Use: Learn about the software and platforms that can help you build your MMM.

3. The Data Required: Understand the types of data you need to collect for your MMM project.

4. Pre-modeling Exploration Analysis: Dive into the data to identify trends and patterns.

5. First Modeling Iteration: Build your first model and understand its outputs.

6. Retraining the Model: Learn how to improve your model for better accuracy.

7. Model Selection: Understand how to choose the best model for your business needs.

8. Analyzing and Planning: Use the model’s outputs to make informed marketing decisions.

9. Refreshing the Model: Learn how to keep your model up-to-date for ongoing success.

Enroll now and take the first step towards optimizing your marketing budget and improving your ROI!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Tools and Software

Lecture 3: Data Required for your Marketing Mix Modeling project

Chapter 2: Pre-Modeling Exploration Analysis

Lecture 1: Data Exploration

Chapter 3: Modeling Phase

Lecture 1: First Modeling Iteration

Lecture 2: Iterating on your first Trained Marketing Mix Model

Lecture 3: Marketing Mix Model Selection

Chapter 4: Marketing Mix Modeling insights

Lecture 1: How to transform Marketing Mix Modeling insights in Optimization decisions

Chapter 5: Ongoing Marketing Mix Modeling insights

Lecture 1: How to refresh your MMM for ongoing success with MMM

Chapter 6: Update: How to triangulate your Marketing Measurements

Lecture 1: How to Triangulate Marketing Measurements

Instructors

Gabriele Franco
CEO at Cassandra.App

Rating Distribution

1 stars: 1 votes

2 stars: 1 votes

3 stars: 0 votes

4 stars: 5 votes

5 stars: 12 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!