Alan Sharpe B2B Content Writing Masterclass + ChatGPT Tips

Alan Sharpe's B2B Content Writing Masterclass + ChatGPT Tips, available at $94.99, has an average rating of 4.64, with 106 lectures, 5 quizzes, based on 294 reviews, and has 1722 subscribers.

You will learn about Learn how to write the most-common B2B content-writing assignments that you will be asked to write as a content writer. Learn how to craft content that attracts readers, educates buyers, and engages customers. Learn from dozens of examples of real-world content-writing assignments. Look over my shoulder as I write blog posts, video scripts, social media posts and more. Learn what today's B2B buyers want, what works with this unique audience, and how to craft content that generates results. This course is ideal for individuals who are B2B content writers who need to master the top most-common content writing assignments. or B2B copywriters who occasionally (or often) have to write content instead of copy. It is particularly useful for B2B content writers who need to master the top most-common content writing assignments. or B2B copywriters who occasionally (or often) have to write content instead of copy.

Enroll now: Alan Sharpe's B2B Content Writing Masterclass + ChatGPT Tips

Summary

Title: Alan Sharpe's B2B Content Writing Masterclass + ChatGPT Tips

Price: $94.99

Average Rating: 4.64

Number of Lectures: 106

Number of Quizzes: 5

Number of Published Lectures: 106

Number of Published Quizzes: 5

Number of Curriculum Items: 115

Number of Published Curriculum Objects: 115

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Learn how to write the most-common B2B content-writing assignments that you will be asked to write as a content writer.

Learn how to craft content that attracts readers, educates buyers, and engages customers.

Learn from dozens of examples of real-world content-writing assignments.

Look over my shoulder as I write blog posts, video scripts, social media posts and more.

Learn what today's B2B buyers want, what works with this unique audience, and how to craft content that generates results.

Who Should Attend

B2B content writers who need to master the top most-common content writing assignments.

B2B copywriters who occasionally (or often) have to write content instead of copy.

Target Audiences

B2B content writers who need to master the top most-common content writing assignments.

B2B copywriters who occasionally (or often) have to write content instead of copy.

If you want to master the art of content writing, you should take this course—for six reasons.

Number one. This isn’t a course. It’s a masterclass. This isn’t one of those courses that some guy put together in his basement in a morning. This is a masterclass, taught by a master content writer. It features more than eight hours of content, all designed to make you a better, more-effective content writer.

Number two. This masterclass is practical.Enough with the theory, already. You aren’t here to learn concepts and principles. You are here to learn how to craft content that attracts readers, educates buyers, and engages customers. You are here for practical tactics, tips, and tricks. This masterclass delivers. I show you dozens of examples of real-world content-writing assignments. You look over my shoulder as I write blog posts, video scripts, social media posts and more.

Number three. You aren’t taking this masterclass for the good of your health. You want to master skills that make you more valuable as a content writer. That’s why I teach you how to write only the top assignments. Go only, research the most common, the most popular, the most effective types of content around today, and you’ll discover that these are the only types of content that I teach you to write. I’m talking blog posts, whitepapers, case studies, video scripts, eBooks, social media posts, and more.

The fourth reason you should take this masterclass is me, if I may say so. I’m Alan Sharpe, B2B content writer and copywriter. I wrote my first piece of content way back in 1988, before the internet, and before content marketing, were even a thing. In the last three decades I have transitioned from offline to online, from print to digital, and from copy to content. Today, I spend my days crafting B2B content for global brands. I know what they want, what works with today’s B2B buyers, and how to craft content that generates results. I teach you all that I know in this masterclass.

Number five. Let’s talk about the boredom factor of plenty of online courses. You know the ones I mean. All you get is slide after slide of a PowerPoint presentation, narrated by some disembodied voice, an instructor who talks in a monotone, and does nothing more than read the slides on your screen word for word, or rambles on and on with no clear lesson plan. Deadly! Enough with death by PowerPoint! In this masterclass, you get me, live and in person, talking with you, looking you in the eye, teaching you, encouraging you, communicating with you, and giving you examples of everything I teach.

Number six, and your final reason, coaching. This masterclass includes coaching, free of charge. I give you multiple content-writing assignments to complete, then I give you my constructive feedback. I read your assignments, I tell you what works, I tell you what doesn’t. I tell you what you must do to improve your content-writing skills. This coaching alone is worth the price of admission. I mark roughly 20 assignments a day. That’s 140 assignments a week, 600 a month, more than 7,000 a year. That’s how popular I am as a content-writing coach. If you need coaching, this content-writing masterclass is for you.

OK, that’s six solid reasons for taking this content-writing masterclass right now. If you need a few more, be my guest. Read the detailed class description below. Read the reviews from my many satisfied students. Watch the many free lesson previews. Then enroll now.

Course Curriculum

Chapter 1: Eight Essentials of B2B Content Writing

Lecture 1: About this Module

Lecture 2: Understand Content Writing

Lecture 3: Know Your Goals

Lecture 4: Write for a Buyer Persona

Lecture 5: Write for a Stage in the Buyer Journey

Lecture 6: Target a Keyword

Lecture 7: Write for the Layout

Lecture 8: Optimize for Search

Lecture 9: Tell Your Reader Where to Go

Chapter 2: A Word About ChatGPT and Other AI Text Content Generation Tools

Lecture 1: Content Writing with ChatGPT

Lecture 2: Mistakes to Avoid when Using ChatGPT

Lecture 3: Don't Let ChatGPT Use “Can” or “Will” in Your Content

Chapter 3: Write a B2B Blog Post

Lecture 1: About this Module

Lecture 2: Discover Five Essentials

Lecture 3: Interview Your Subject Matter Expert

Lecture 4: 10 Secrets to a Successful SME Interview

Lecture 5: Craft Your Opening

Lecture 6: Pick Your Format

Lecture 7: Establish Your Context

Lecture 8: Write the Body

Lecture 9: Write Your Conclusion & CTA

Lecture 10: Finalize Your Title

Lecture 11: Use ChatGPT to Generate Some Post Title Ideas

Lecture 12: Create a Blog Post Outline Using ChatGPT (AI Text Content Generation)

Lecture 13: Optimize Your Post for Search

Lecture 14: Craft a Post Meta Description with Help from ChatGPT AI Text Content Generation

Lecture 15: Module Transcript

Lecture 16: Transcript of Interview with SME

Lecture 17: Blog Post Used in this Module

Chapter 4: Write a B2B Case Study

Lecture 1: About this Module

Lecture 2: Understand the The Who, What, Why, Where, When & How of Case Studies

Lecture 3: Anatomy of a Case Study

Lecture 4: Pick the Best Customer

Lecture 5: Prepare for Your Customer Interview

Lecture 6: Ask about the Company

Lecture 7: Ask about the Situation

Lecture 8: Ask about the Solution

Lecture 9: Ask About the Results

Lecture 10: Turn Your Transcript Into an Outline

Lecture 11: Write About the Company

Lecture 12: Write About the Situation

Lecture 13: Write About the Solution

Lecture 14: Write About the Results

Lecture 15: Write the Extras

Lecture 16: Write the Title

Lecture 17: Use ChatGPT to Summarize Your Case Study with AI Text Content Generation

Lecture 18: Transcript of Each Lesson

Lecture 19: Questions to Ask Your Customer During the Case Study Interview

Lecture 20: Sample Case Study 1

Lecture 21: Sample Case Study 2

Lecture 22: Sample Case Study 3

Chapter 5: Write a B2B White Paper

Lecture 1: About this Module

Lecture 2: Introduction to marketing white papers

Lecture 3: Anatomy of a white paper

Lecture 4: Pick your topic

Lecture 5: Generate White Paper Topic Ideas with ChatGPT (AI Text Content Generation)

Lecture 6: Outline your white paper

Lecture 7: Use ChatGPT to Outline Your White Paper Using AI Text Content Generation

Lecture 8: Give your white paper a strong title

Lecture 9: Research your topic

Lecture 10: Write a compelling introduction

Lecture 11: Give your white paper context

Lecture 12: Describe your solution

Lecture 13: End with a call to action

Lecture 14: Write like a designer

Lecture 15: Five mistakes to avoid

Lecture 16: Module transcript

Chapter 6: Write a B2B Video Script

Lecture 1: About this Module

Lecture 2: Anatomy of a Video Script

Lecture 3: Video Production Terminology You Must Understand

Lecture 4: Eight Things You Must Discover Before You Start

Lecture 5: Take a Live, Guided Tour of the Product Your Script Is About

Lecture 6: Turn Your Transcript Into an Outline

Lecture 7: Write Your Intro

Lecture 8: Never Describe What Viewers Can Already See

Lecture 9: Always Describe What Viewers Can't Grasp from Your Visuals Alone

Lecture 10: Write Enough Words for Each Segment

Lecture 11: Write for the Ear

Lecture 12: Write to Match the Cadence of Your Visuals

Lecture 13: Write Your Outro

Lecture 14: Tell a Story

Lecture 15: Use ChatGPT to Add Visuals to Your Audio Script with AI Text Content Generation

Lecture 16: Transcript of the Lessons

Lecture 17: Final Script Used in this Course

Lecture 18: Rendered Video of the Script Used in this Course

Instructors

Alan Sharpe
Fortune 500 Copywriter & Coach Since 1989

Rating Distribution

1 stars: 1 votes

2 stars: 2 votes

3 stars: 22 votes

4 stars: 97 votes

5 stars: 172 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!