Master Google Tag Manager- Go From Beginner to Advanced

Master Google Tag Manager: Go From Beginner to Advanced, available at $54.99, has an average rating of 4.52, with 46 lectures, based on 280 reviews, and has 2337 subscribers.

You will learn about Learn several advanced use cases of Google Tag Manager Find out how GTM work behind the scene Get started with server-side fundamentals of Google Tag Manager Understand the application of custom templates Learn how to connect GTM with Google Ads and Facebook Understand the advanced use cases of Video tracking on your website This course is ideal for individuals who are Beginners of Google Tag Manager or Basic and Intermediate users of Google Tag Manager or Web Analytics Professional It is particularly useful for Beginners of Google Tag Manager or Basic and Intermediate users of Google Tag Manager or Web Analytics Professional.

Enroll now: Master Google Tag Manager: Go From Beginner to Advanced

Summary

Title: Master Google Tag Manager: Go From Beginner to Advanced

Price: $54.99

Average Rating: 4.52

Number of Lectures: 46

Number of Published Lectures: 46

Number of Curriculum Items: 46

Number of Published Curriculum Objects: 46

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Learn several advanced use cases of Google Tag Manager

Find out how GTM work behind the scene

Get started with server-side fundamentals of Google Tag Manager

Understand the application of custom templates

Learn how to connect GTM with Google Ads and Facebook

Understand the advanced use cases of Video tracking on your website

Who Should Attend

Beginners of Google Tag Manager

Basic and Intermediate users of Google Tag Manager

Web Analytics Professional

Target Audiences

Beginners of Google Tag Manager

Basic and Intermediate users of Google Tag Manager

Web Analytics Professional

You can use Google Tag Manager to send simple page views data to your GA account, or you can use it to collect complex business data. This course will take you from the former to the latter.

We will look at straightforward use cases such as button click tracking, form tracking, element visibility, outbound link tracking, etc. Then we will move to discuss more complex scenarios such as Facebook pixel implementation, advanced techniques for google ad conversion tracking, YouTube, and non-YouTube video tracking. We will learn how to capture custom data such as User ID and product information with GTM variables. We will learn how to move the GTM computations to the server-side and set up tracking for single-page applications. Then, there are custom templates, and more.

We look at implementation steps, concepts, and behind the scene working of the GTM.

I am Rudranil, and I have about a decade of experience in SaaS marketing, during which I oversaw the implementation of GTM for many SaaS businesses. I am offering this course with hours of content and material, an enormous discount, and a 30 days refund offer. It means that you have zero risk in subscribing to the course.

I hope you do give it a try. Thank you.

Course Curriculum

Chapter 1: Lets Get Started

Lecture 1: Why GTM Exists?

Lecture 2: Pace of the Lectures

Lecture 3: The Philosophy of GTM

Lecture 4: The Structure of GTM Accounts

Lecture 5: A Simple Implementation of Tag and Trigger

Chapter 2: Project Setup (Optional)

Lecture 1: Setup Steps: A Website for Practicing

Lecture 2: Connect GTM and GA to Your Website – I

Lecture 3: Connect GTM and GA to Your Account – II

Lecture 4: Automated Plugins for GTM (WordPress-specific)

Chapter 3: First Steps in Google Tag Manager

Lecture 1: Capture a Simple User-generated Action from a Website

Lecture 2: How Tag Assistant (Preview Mode) Works in GTM

Lecture 3: Hierarchical Structure of Google Tag Manager

Lecture 4: Common GTM Tags : Element Visibility, Form Submissions, and Timers

Lecture 5: New Form Tracking Technique

Lecture 6: Application of CSS Selectors in GTM

Lecture 7: Phone and Email Tracking in GTM

Lecture 8: Outbound Link Tracking and Other Associated GTM Techniques

Lecture 9: Collecting HTML Attributes with In-built Variables in GTM

Lecture 10: How GTM works behind the scene

Chapter 4: Facebook and Google Ads

Lecture 1: Set up Basic Facebook Pixel Tracking

Lecture 2: Facebook Pixel, Custom Templates, Event Capture with GTM

Lecture 3: Google Ads Conversion Tracking with GTM with Forms

Lecture 4: Google Ads Conversion Tracking on Page Load

Lecture 5: Google Ads Conversion Tracking Advanced Data Capture

Chapter 5: Advanced Techniques I – User ID, Look up tables, content groups

Lecture 1: Configuration of Parameter Data Captured by GTM in Google Analytics

Lecture 2: User ID Tracking and the Application of First Party Cookies

Lecture 3: Create a Lookup Table in GTM

Lecture 4: Applying Lookup Tables in a Real-world Scenario

Lecture 5: Setting up Google Analytics for Development Environments

Lecture 6: Create Content Groups with GTM for GA4

Chapter 6: Advanced Techniques II – Single Page App, Custom Templates, Server-side GTM

Lecture 1: How to Work with Single Page Applications

Lecture 2: How Custom Templates Work

Lecture 3: Create a Custom Template in GTM

Lecture 4: What is Server-side GTM and Why do We Need it

Lecture 5: Set up Server-side GTM

Lecture 6: Using Your Own Servers with Server-side GTM

Lecture 7: Additional Considerations in Server-side Tracking

Chapter 7: Video Tracking Techniques

Lecture 1: Tracking YouTube Videos Using GTM and GA4

Lecture 2: Tracking YouTube Vidoes with Custom Tags and Triggers

Lecture 3: Tracking Non-YouTube Videos with GTM – Part I

Lecture 4: Tracking Non-YouTube Videos with GTM – Part II

Lecture 5: Tracking Non-YouTube Videos with GTM – Part III

Lecture 6: Tracking Non-YouTube Videos with GTM – Part IV

Lecture 7: Tracking Non-YouTube Videos with GTM – Part V

Lecture 8: Tracking Non-YouTube Videos with GTM – Part VI

Chapter 8: Additional Chapters

Lecture 1: Before We Close

Instructors

Rudranil Chakrabortty
Online Marketing Professional and Instructor

Rating Distribution

1 stars: 6 votes

2 stars: 5 votes

3 stars: 30 votes

4 stars: 70 votes

5 stars: 169 votes

Frequently Asked Questions

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