Salesforce Marketing Cloud Administrator Certification

Salesforce Marketing Cloud Administrator Certification, available at $59.99, has an average rating of 4.43, with 55 lectures, based on 1009 reviews, and has 6395 subscribers.

You will learn about Salesforce Marketing Cloud features available to end users with videos Salesforce Marketing Cloud configuration options available with videos Knowledge to pass the Salesforce Marketing Cloud Administrator Certification Exam Knowledge of governance and compliance with reference to digital marketing Salesforce Marketing Cloud products configuration (builders, studios) Knowledge of Salesforce Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) Subscriber data management Implementation of account configuration including business unit structure, permissions, and security Data quality evaluation This course is ideal for individuals who are Anyone who wants to switch career to Salesforce technology (either from other technologies or other Salesforce clouds) or Anyone who wants to start a career in Salesforce Marketing Cloud or Anyone who is keen on learning Salesforce Marketing Cloud or Anyone who wants to get certified in Salesforce Marketing Cloud or Salesforce Marketing Cloud Beginners or Marketing Cloud Administrators or Salesforce Admins who are keen to learn Marketing Cloud or Salesforce Beginners or Campaign Managers It is particularly useful for Anyone who wants to switch career to Salesforce technology (either from other technologies or other Salesforce clouds) or Anyone who wants to start a career in Salesforce Marketing Cloud or Anyone who is keen on learning Salesforce Marketing Cloud or Anyone who wants to get certified in Salesforce Marketing Cloud or Salesforce Marketing Cloud Beginners or Marketing Cloud Administrators or Salesforce Admins who are keen to learn Marketing Cloud or Salesforce Beginners or Campaign Managers.

Enroll now: Salesforce Marketing Cloud Administrator Certification

Summary

Title: Salesforce Marketing Cloud Administrator Certification

Price: $59.99

Average Rating: 4.43

Number of Lectures: 55

Number of Published Lectures: 55

Number of Curriculum Items: 55

Number of Published Curriculum Objects: 55

Original Price: $129.99

Quality Status: approved

Status: Live

What You Will Learn

Salesforce Marketing Cloud features available to end users with videos

Salesforce Marketing Cloud configuration options available with videos

Knowledge to pass the Salesforce Marketing Cloud Administrator Certification Exam

Knowledge of governance and compliance with reference to digital marketing

Salesforce Marketing Cloud products configuration (builders, studios)

Knowledge of Salesforce Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)

Subscriber data management

Implementation of account configuration including business unit structure, permissions, and security

Data quality evaluation

Who Should Attend

Anyone who wants to switch career to Salesforce technology (either from other technologies or other Salesforce clouds)

Anyone who wants to start a career in Salesforce Marketing Cloud

Anyone who is keen on learning Salesforce Marketing Cloud

Anyone who wants to get certified in Salesforce Marketing Cloud

Salesforce Marketing Cloud Beginners

Marketing Cloud Administrators

Salesforce Admins who are keen to learn Marketing Cloud

Salesforce Beginners

Campaign Managers

Target Audiences

Anyone who wants to switch career to Salesforce technology (either from other technologies or other Salesforce clouds)

Anyone who wants to start a career in Salesforce Marketing Cloud

Anyone who is keen on learning Salesforce Marketing Cloud

Anyone who wants to get certified in Salesforce Marketing Cloud

Salesforce Marketing Cloud Beginners

Marketing Cloud Administrators

Salesforce Admins who are keen to learn Marketing Cloud

Salesforce Beginners

Campaign Managers

Get certified as Salesforce Marketing Cloud Administrator, learning the concepts of Digital Marketing and understand how to configure the Salesforce Marketing Cloud product not just by visualizing but by actually looking at the product as this course gives you the videos of the Salesforce Marketing Cloud tool.

The course covers all the topics mentioned in the certification study guide for the Administrator certification in detail.

Videos, Concepts, Exam Tips – all covered in this SFMC Administrator course.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Digital Marketing Proficiency (13%)

Lecture 1: CAN SPAM Requirements [Video]

Lecture 2: CAN SPAM Compliance

Lecture 3: Sender Reputation

Lecture 4: IP Warming

Lecture 5: Security & Compliance

Chapter 3: Channel Management (16%)

Lecture 1: Email Studio

Lecture 2: Account Configuration (Email Studio) [Video]

Lecture 3: Mobile Studio

Lecture 4: Journey Builder [Video]

Lecture 5: Advertising Studio

Lecture 6: Social Studio

Lecture 7: Interaction Studio

Lecture 8: Datorama

Lecture 9: Personalization Builder (Einstein)

Lecture 10: Distributed Marketing

Chapter 4: SFMC Maintenance (15%)

Lecture 1: Data Extracts and Reports

Lecture 2: Data Views

Lecture 3: System Availability and Monitoring

Lecture 4: Automation Studio Overview [Video]

Chapter 5: Setup (38%)

Lecture 1: Setup Part 1 [Video]

Lecture 2: Setup Home

Lecture 3: Setup Assistant

Lecture 4: Roles & Permissions

Lecture 5: Users

Lecture 6: Business Units

Lecture 7: FTP Accounts

Lecture 8: File Locations

Lecture 9: Key Management & Parameter Management

Lecture 10: Send Blackouts

Lecture 11: Tags

Lecture 12: Setup Part 2 [Video]

Lecture 13: Account Settings

Lecture 14: Brand Builder

Lecture 15: Security Settings

Lecture 16: Audit Trail

Lecture 17: Identity Verification

Lecture 18: IP & Domain Whitelist/Safelist

Lecture 19: Sender Authentication Package (SAP) [Video]

Chapter 6: Subscriber Data Management (18%)

Lecture 1: Data Extensions [Video]

Lecture 2: Data Imports [Video]

Lecture 3: Contact Builder/Model [Video]

Lecture 4: Data Model

Lecture 5: Contact Builder Data Sources

Lecture 6: Journey Builder: Contact Data vs Journey Data

Lecture 7: Profile Centre / Subscription Centre

Lecture 8: Contact Deletion Process

Lecture 9: Do Not Track Email Opens and Clicks

Lecture 10: Tracking & Reporting [Video]

Chapter 7: Marketing Cloud Connect

Lecture 1: Prerequisites

Lecture 2: Send Email & Reporting

Lecture 3: Data Segmentation

Lecture 4: Marketing Cloud Connect User Types

Lecture 5: Marketing Cloud Connect Part 1 [Video]

Lecture 6: Marketing Cloud Connect Part 2 [Video]

Instructors

Manish Thaduri
Salesforce Delivery Head & Solution Architect

Rating Distribution

1 stars: 30 votes

2 stars: 45 votes

3 stars: 180 votes

4 stars: 361 votes

5 stars: 393 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!