Mastering Customer Partner Interviews

Mastering Customer & Partner Interviews, available at $49.99, has an average rating of 4.4, with 21 lectures, 5 quizzes, based on 16 reviews, and has 47 subscribers.

You will learn about How to build a strategy for interviewing target customers & partners Best practices for preparing for and conducting effective, professional interviews with ease Tips for documenting, sharing, and acting upon the information you collect in these interviews This course is ideal for individuals who are This course is designed for Business-to-Business executives or Product marketers or Product managers or Customer success and customer experience leaders and practitioners or Company executives or Anyone interested in learning from customers and partners in order to build better products and services or Anyone who wants to improve their skills and confidence in interviewing and listening It is particularly useful for This course is designed for Business-to-Business executives or Product marketers or Product managers or Customer success and customer experience leaders and practitioners or Company executives or Anyone interested in learning from customers and partners in order to build better products and services or Anyone who wants to improve their skills and confidence in interviewing and listening.

Enroll now: Mastering Customer & Partner Interviews

Summary

Title: Mastering Customer & Partner Interviews

Price: $49.99

Average Rating: 4.4

Number of Lectures: 21

Number of Quizzes: 5

Number of Published Lectures: 21

Number of Published Quizzes: 5

Number of Curriculum Items: 26

Number of Published Curriculum Objects: 26

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

How to build a strategy for interviewing target customers & partners

Best practices for preparing for and conducting effective, professional interviews with ease

Tips for documenting, sharing, and acting upon the information you collect in these interviews

Who Should Attend

This course is designed for Business-to-Business executives

Product marketers

Product managers

Customer success and customer experience leaders and practitioners

Company executives

Anyone interested in learning from customers and partners in order to build better products and services

Anyone who wants to improve their skills and confidence in interviewing and listening

Target Audiences

This course is designed for Business-to-Business executives

Product marketers

Product managers

Customer success and customer experience leaders and practitioners

Company executives

Anyone interested in learning from customers and partners in order to build better products and services

Anyone who wants to improve their skills and confidence in interviewing and listening

Whoever understands the customer best wins!

It really is as simple as that. Whether you are selling direct to customers or through the channel, your success as a business is in understanding the customer journey. Do you know their journey? Are you able to read the signs on what you need to do to stay relevant (and preferred) to your customers and partners?

How well do you truly understand the business problems facing your customers and partners? The pace of business is ever-increasing, and customer needs and wants evolve equally fast. As Marketers and Customer Success advocates, you must be ever-vigilant. And to be vigilant, you must learn how to listen.

This course teaches you how to effectively interview your customers and partners.

Interviewing customers and partners is one of the most effective techniques for learning how and why customers use your products and services. Or why they aren’t! More importantly, conducting customer and partner interviews as part of a strategic program will invite you to challenge your assumptions and open doors to new possibilities.

Most people are terrible interviewers.

The reality is that unless you are interviewing your customers all the time, you aren’t able to get good at this. Like learning any skill, it takes time and practice. We can help.

Successful interviewing requires skill, discipline, and the ability to actively listen. When done well, interviewing your strategic customers and partners will reveal insights and guidance that will save you months of wasted time and effort. Interviews are the best way to validate your product vision and connect it with data you gather along the customer journey.

Learn from the pros.

Learn from Mike Gospe and Karyn Holl, a team of professional Advisory Board facilitators and Customer Success experts who have interviewed hundreds of customers and partners ranging from end users to CEOs. We’ve learned from experience and created this practical, pragmatic course for you. We share our experiences, best practices, and templates so you, too, can become an expert interviewer.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Exercise 1: Define the scope of your interview program

Chapter 2: Section 2: Planning

Lecture 1: Lesson 2.1: Objectives

Lecture 2: Lesson 2.2: Timelines

Lecture 3: Lesson 2.3: List Building

Lecture 4: Exercise 2: Build your Target Persona

Lecture 5: Lesson 2.4: Tracking Progress

Lecture 6: Exercise 3: Build your Tracking Spreadsheet

Lecture 7: Lesson 2.5: The Invitation Process

Lecture 8: Lesson 2.6: The Interview Guide

Lecture 9: Exercise 4: Create your Interview Guide

Chapter 3: Section 3: Conducting the Interviews

Lecture 1: Lesson 3.1: Get Ready

Lecture 2: Lesson 3.2: Breaking Down the Call

Lecture 3: Lesson 3.3: Do's & Don'ts

Lecture 4: Exercise 5: Practice a role-playing exercise

Chapter 4: Section 4: Reporting

Lecture 1: Lesson 4.1: Reporting

Lecture 2: Lesson 4.2: Summaries

Chapter 5: Section 5: Conclusion

Lecture 1: Lesson 5: Bringing your Interview Program to Life

Lecture 2: Exercise 6

Chapter 6: Additional Resources

Lecture 1: Links to articles referenced in this online course.

Lecture 2: Interviewing customers and partners are only the first step!

Instructors

Mike Gospe
Author of the "Marketing High Ground"

Karyn Holl
Voice of the Customer and Partner Consultant

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 2 votes

4 stars: 8 votes

5 stars: 6 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!