Positioning and messaging fundamentals

Positioning and messaging fundamentals, available at $49.99, has an average rating of 3.85, with 13 lectures, based on 62 reviews, and has 384 subscribers.

You will learn about Positioning fundamentals Messaging fundamentals Positioning framework Storytelling Product marketing Product Positioning This course is ideal for individuals who are product marketing or marketing or product management or content marketing or sales enablement or social media or product It is particularly useful for product marketing or marketing or product management or content marketing or sales enablement or social media or product.

Enroll now: Positioning and messaging fundamentals

Summary

Title: Positioning and messaging fundamentals

Price: $49.99

Average Rating: 3.85

Number of Lectures: 13

Number of Published Lectures: 13

Number of Curriculum Items: 13

Number of Published Curriculum Objects: 13

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Positioning fundamentals

Messaging fundamentals

Positioning framework

Storytelling

Product marketing

Product Positioning

Who Should Attend

product marketing

marketing

product management

content marketing

sales enablement

social media

product

Target Audiences

product marketing

marketing

product management

content marketing

sales enablement

social media

product

What you’ll learn

Core principles of positioning

How to identify your product’s unique position

Creating impactful messaging

Rolling out positioning & messaging

Lifetime access to templates & frameworks

The art & science of storytelling

Description

Positioning and messaging are core components not only of the product marketing role, but the success of any company.

If you can’t define and articulate your product’s unique value, a copywriter can write the most compelling copy in the world, but it won’t sell. A sales rep can give the most convincing pitch, but it won’t work. Marketing can send endless emails, but they won’t convert.

The wrong positioning and messaging can drag everyone’s performance down, but the right combination can propel it – exponentially.

With incredible insights from positioning maestro April Dunford throughout, this course has been designed to ensure you’re hitting the mark each and every time, and making a real impact on your product and org’s performance.

Once you’re enrolled, you’ll unlock access to 2+ hours of:

Instructor-led presentations on everything from how to approach positioning and create impactful messaging, to getting other departments bought in and the art of storytelling.

In-depth guest footage from product marketing experts from organizations and individuals like April Dunford, Pluralsight, SurveyMonkey, and more.

Industry-standard, tried + tested templates and frameworks to set you up for success.

Discounts for continued professional PMM development & product marketing certification opportunities.

Who’s this course for?

This course is built for anyone involved in the critical process of defining a product’s positioning and messaging.

If you’re a product marker, it’ll equip you with only essential content and case studies to guide you through both processes and ensure your current (or future) positioning and messaging are always on point.

Brand new to product marketing? Or looking to transition into the role? By the end of this course, you’ll walk away with an incredible understanding of both, enabling you to hit the ground running and impress your interviewers.

Others in your org not understanding the importance of positioning and messaging? Put them through this course and they’ll be bought in, in no time, and truly understand the impact and value of your work.

Why pick Product Marketing Alliance?

We’re home to the world’s largest community of product marketers. By a long stretch.

Everything we do’s centered on the very latest trends, practices and demands we see in our community, so you know you’re only working off cutting-edge info.

Plus, with PMMs at orgs like Google, Microsoft, LinkedIn, Lyftand Adobe in our network, you know you’re working off the very best, tried and tested formulas.

Who’s this course for:

Product marketing

Product management

Marketing

Sales enablement

Content marketing

Founders

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Positioning fundamentals

Lecture 1: Positioning fundamentals

Lecture 2: How to create and maintain product positioning

Lecture 3: How to approach positioning

Lecture 4: Positioning template

Lecture 5: Positioning: The conscious act of choosing to be something to somebody

Chapter 3: Messaging essentials

Lecture 1: Understanding messaging

Lecture 2: Product messaging, the difference between good and great

Lecture 3: Messaging framework

Lecture 4: SurveyMonkey's 7-step messaging process

Chapter 4: Storytelling

Lecture 1: Storytelling framework

Lecture 2: The what, why, and how of storytelling

Lecture 3: Storytelling framework template & example

Instructors

Richard King
Founder, Product Marketing Alliance

Rating Distribution

1 stars: 3 votes

2 stars: 1 votes

3 stars: 7 votes

4 stars: 21 votes

5 stars: 30 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!