Shopper Marketing, Store Design and Visual Merchandising

Shopper Marketing, Store Design and Visual Merchandising, available at $44.99, has an average rating of 4.27, with 54 lectures, 6 quizzes, based on 100 reviews, and has 365 subscribers.

You will learn about Appreciate the relevance of shopper marketing and store design Understand the goals of shopper marketing and store design Understand the effect of music, scents and colors on shopping behavior Use the principles of experiential marketing and store design Be able to trigger emotions in shoppers Understand and influence shopping behavior Apply the knowledge gained in this course to evaluate your own retail spaces and servicescapes This course is ideal for individuals who are Marketers, retailers and everyone who wants to learn about shopper marketing and store design. It is particularly useful for Marketers, retailers and everyone who wants to learn about shopper marketing and store design.

Enroll now: Shopper Marketing, Store Design and Visual Merchandising

Summary

Title: Shopper Marketing, Store Design and Visual Merchandising

Price: $44.99

Average Rating: 4.27

Number of Lectures: 54

Number of Quizzes: 6

Number of Published Lectures: 54

Number of Published Quizzes: 6

Number of Curriculum Items: 64

Number of Published Curriculum Objects: 64

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Appreciate the relevance of shopper marketing and store design

Understand the goals of shopper marketing and store design

Understand the effect of music, scents and colors on shopping behavior

Use the principles of experiential marketing and store design

Be able to trigger emotions in shoppers

Understand and influence shopping behavior

Apply the knowledge gained in this course to evaluate your own retail spaces and servicescapes

Who Should Attend

Marketers, retailers and everyone who wants to learn about shopper marketing and store design.

Target Audiences

Marketers, retailers and everyone who wants to learn about shopper marketing and store design.

Have you ever wondered how stores influence your shopping behavior?

In an age of self-service stores, saturated markets, and ever more demanding customers, the creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this course, you will be introduced to shopper marketing. I will reveal the marketing secrets of how our purchase decisions are influenced by colors, scents, store layouts, and merchandise presentations. You will learn to understand shopping behavior and how to optimize the design of retail stores and service environments to increase customer satisfaction and sales.

Some of the questions addressed in the course are:

How can store design trigger impulse purchases?

How are visual merchandising and theming used to create irresistible shopping experiences?

How can stores be designed to make shopping more convenient for senior citizens?

What are the best (and the worst) selling zones in a store?

Why are men (but not women) seduced by red sales signs?

The intended audience of the course are entrepreneurs, marketers, and retailers, but also interested consumers who want to learn how shopping behavior can be influenced.

After participating in this course, you won’t ever look at stores the same way again. You will automatically analyze every store you enter to discover the psychological techniques used to make shoppers buy.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Shopper movement and instore behavior

Lecture 1: Shopper shadowing: Tracking shoppers in the store

Lecture 2: Four principles of how shoppers move in the store

Lecture 3: Grid and free form: Creating a store layout that suits the store

Lecture 4: Follow the yellow brick road: Influencing shopper movement through a loop

Lecture 5: How I ended up buying potato chips: Where to place products for purchase

Lecture 6: Eye level is buy level: The principles of shelf placement

Lecture 7: Horizontal, not vertical: Shoppers’ search patterns

Lecture 8: Follow the eye: Eyetracking at the Point of Sale

Lecture 9: From my bookshelf

Chapter 3: Shopper orientation and disorientation

Lecture 1: Overview of the module

Lecture 2: I’m so lost… and I hate this place: The effects of shopper disorientation

Lecture 3: It’s all in the head: Improving shopper orientation through cognitive map

Lecture 4: The magic number 7: Improving shopper orientation through signs

Lecture 5: Words and pictures: Applying dual coding theory

Lecture 6: You are here: Improving orientation through store maps

Lecture 7: The store as a forbidden place: Consumer disinformation

Lecture 8: From my bookshelf

Chapter 4: Influencing shoppers through the store atmosphere

Lecture 1: Overview of the module

Lecture 2: Communicating through the senses: How the store atmosphere influences emotions

Lecture 3: How the environment influences shoppers: The Mehrabian-Russell-Model

Lecture 4: Arousal and pleasure: The key drivers of in-store behavior

Lecture 5: Better slow than fast: Using background music in the store

Lecture 6: The smell of happy memories: Using ambient scents

Lecture 7: Let the sunshine in: Store lighting

Lecture 8: Red or blue? Colors in the store

Lecture 9: Everything must fit: The importance of congruence

Lecture 10: From my bookshelf

Chapter 5: Visual merchandising – the art and science of product presentation

Lecture 1: Overview of the module

Lecture 2: Seducing shoppers with the merchandise: What is visual merchandising?

Lecture 3: Shoppers only buy what they see: The 3 key principles of visual merchandising

Lecture 4: Less is more: Avoiding the choice overload effect

Lecture 5: Choosing the right company for your products: Bundled presentations

Lecture 6: Creating visual magnets: Directing the shoppers’ attention

Lecture 7: A picture says more than a thousand words: Using in-store graphics

Lecture 8: From my bookshelf

Chapter 6: Making shopping fun through experiential store design

Lecture 1: Overview of the module

Lecture 2: Competing with cyberspace: Reasons for experiential retailing

Lecture 3: Necessity or fun: Utilitarian and hedonic shopping

Lecture 4: Pleasure seekers: Creating shopping experiences for hedonic shoppers

Lecture 5: Exciting places and live entertainment: Experiences for adventure shoppers

Lecture 6: Creating a third place: Designing experiences for social shoppers

Lecture 7: Gifts and curiosity: Experiences for role, gratification, and idea shoppers

Lecture 8: Appealing to bargain hunters: Designing experiences for deal-prone consumers

Lecture 9: Jungles, castles and Harry Potter: Creating effective themed experiences

Lecture 10: From my bookshelf

Chapter 7: Recipes for influencing shoppers

Lecture 1: Overview of the module

Lecture 2: How much longer? Shorten consumers’ wait-time perceptions

Lecture 3: Expensive or cheap? Influence shoppers’ price perceptions

Lecture 4: Accessibility for all: Design the store for senior citizens

Lecture 5: Wait, wait, don’t go! Keep shoppers in the store longer

Lecture 6: I must have that! Encourage impulse purchases

Lecture 7: Make shopping simple and fun: The importance of processing fluency

Chapter 8: Course conclusion

Lecture 1: Course conclusion

Instructors

Claus Ebster
Professor and Consultant

Rating Distribution

1 stars: 0 votes

2 stars: 4 votes

3 stars: 13 votes

4 stars: 38 votes

5 stars: 45 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

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