Marketing Psychology Neuromarketing with Dekker

Marketing Psychology & Neuromarketing with Dekker, available at $69.99, has an average rating of 4.51, with 74 lectures, 14 quizzes, based on 630 reviews, and has 43007 subscribers.

You will learn about Product Marketing Psychology Consumer Psychology Consumer Behavior Psychological Marketing Behavior Marketing Psychology Marketing Psychology This course is ideal for individuals who are Marketers It is particularly useful for Marketers.

Enroll now: Marketing Psychology & Neuromarketing with Dekker

Summary

Title: Marketing Psychology & Neuromarketing with Dekker

Price: $69.99

Average Rating: 4.51

Number of Lectures: 74

Number of Quizzes: 14

Number of Published Lectures: 74

Number of Published Quizzes: 14

Number of Curriculum Items: 88

Number of Published Curriculum Objects: 88

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Product Marketing Psychology

Consumer Psychology

Consumer Behavior

Psychological Marketing

Behavior Marketing

Psychology

Marketing Psychology

Who Should Attend

Marketers

Target Audiences

Marketers

Learn the most effective and cutting-edge psychological techniques that convince people to TRY, BUY, and KEEP BUYING your products!

Write a cold email that gets TONS of responses

Optimize your pricing to MAXIMIZE revenue

Dramatically improve your website and landing page performance

Trigger IMMEDIATE responses from customers

Build habit-forming product marketing

Maximize advertising effectiveness on LinkedIn and elsewhere

Change ANYONE’S mind

Influence & persuade

Create a sense of urgency that compels people to act NOW

Adjust consumer behavior

Make your marketing content go VIRAL!

Get commitment

Address objections that hold people back from buying

Make your brand more likable

Optimize your customer journey

Get influencers to endorse your product

Generate word-of-mouth

Optimize your marketing surveys to get higher responses

Sell MORE and leave people wanting MORE!

This course teaches you the most effective principles of marketing psychology and how to apply them in the real world of product marketing. By the end of this course, you will know the most important concepts in marketing psychology and how to implement them for your product. You will know how to convince people to try your product and buy it. And also, specific tactical details such as cold emails and how to make your content go viral.

I’ve been applying these marketing psychological principles for over 11 years for companies including Sony PlayStation, a Google-backed startup, and numerous small and mid-sized companies. Learn advanced MBA level marketing psychology from a veteran marketing executive with a top MBA.

I studied under some of the top business psychologists at the Kellogg School of Management and Columbia Business School. I also learned from the head of behavioral science at a major research firms and have been formally trained in psychology and psychological statistics. I want to help you SELL MORE PRODUCTS!

[Includes real product marketing case studies!]

Marketing Psychology | Psychology Marketing | Marketing Psychology 101 | Market Psychology | Marketing Psychologie | Psychology of Advertising | Sell with Psychology | Psychological Marketing | Psychological Selling | Behavioral Economics | Behavior Marketing | Behaviour Marketing | Marketing Consumer Behavior | Consumer Psychology | Consumer Behavior | Consumer Behaviour | Consumer Psychology | MBA Marketing Psychology

Course Curriculum

Chapter 1: Product Marketing Psychology

Lecture 1: How to change people's minds using Jonah Berger's psychology framework

Lecture 2: Addressing objections through marketing psychology

Lecture 3: A simple way to get people to do what you're asking

Lecture 4: Finding influencers to generate word of mouth

Lecture 5: Likeability as a tool for persuasion [case study]

Lecture 6: Addressing objections – continued

Lecture 7: Don't ask for annoying information upfront

Lecture 8: Why obsolete frameworks like the 4Ps and Myers-Briggs stick around

Lecture 9: How to gain POWER

Lecture 10: Incrementalism

Lecture 11: Radical Simplification as a Psychology Trick

Lecture 12: Habit Forming Product Psychology

Lecture 13: Making marketing go viral using psychology

Lecture 14: The 2 ways people evaluate you

Lecture 15: Flattery Psychology

Lecture 16: Writing internal emails – part 1

Lecture 17: Writing internal emails – part 2

Lecture 18: Cold emails as a demonstration of marketing psychology

Lecture 19: Tips

Lecture 20: 1 simple way to change people's minds

Lecture 21: Persuasion and Influence Psychology

Lecture 22: Persuasion Example

Lecture 23: How to change people's minds (psychology example)

Lecture 24: Assertive problem solving

Lecture 25: Encourage everyone to talk

Lecture 26: Giving critical feedback

Lecture 27: Generating Word of Mouth

Lecture 28: Case Study – Harvard Business Review

Lecture 29: The sunk cost fallacy

Lecture 30: Reciprocity Psychology

Lecture 31: Scarcity Psychology in Ecommerce

Lecture 32: Visibility Psychology

Lecture 33: Toilet Paper Psychology

Lecture 34: Familiarity, Likeability, and Influence

Lecture 35: Product Marketing Pricing Psychology Tactics – Great Examples

Lecture 36: How Customers Come to Think of a Product as an Extension of Themselves

Lecture 37: Associations and Clustering

Lecture 38: Assignment 1: Building Associations for Your Brand

Lecture 39: Closure

Lecture 40: Be careful about giving "air time" to negative things

Lecture 41: People don't like surprises

Lecture 42: Assignment2 Applying psychological principles to explain performance differences

Lecture 43: Psychology Case Study – Cheers

Lecture 44: Psychology Case Study – Agoda

Lecture 45: Pricing Psychology

Lecture 46: Product Led Habit Formation

Lecture 47: Your Target List & Persona Limitations

Lecture 48: Ask for commitments

Lecture 49: Note on commitment and the endowment effect

Lecture 50: Don't convince people to buy what they don't need

Lecture 51: Telling investors what they want to hear

Chapter 2: The Customer Decision Journey

Lecture 1: Customer Journey Part 1

Lecture 2: Customer Journey Part 2

Lecture 3: Customer Journey Part 3

Chapter 3: Marketing Psychology within Organizations (Internal)

Lecture 1: Candor Psychology

Lecture 2: Powerful people

Lecture 3: Video on Power from a Stanford professor

Lecture 4: Task-oriented vs people-oriented psychology

Lecture 5: Belbin team roles

Lecture 6: When should leaders own a decision and when should they delegate?

Lecture 7: Eye contact in the workplace

Lecture 8: 5 interpersonal skills and 3 communication barriers

Lecture 9: Don't send mixed signals

Lecture 10: Praise publicly and chastise privately

Lecture 11: Engaging with new people

Lecture 12: How people respond to stressful situations

Lecture 13: Dealing with stress psychology

Lecture 14: Communicate frequently

Lecture 15: Be generous!

Lecture 16: Listen!

Lecture 17: Be silent

Lecture 18: Internal phone calls

Lecture 19: Ask open-ended questions

Chapter 4: 7 Common Mistakes Marketers Make

Lecture 1: 7 Common Mistakes Marketers Make

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA

Jyra Galosmo
Teaching Assistant

Neelisha Singhal

Rating Distribution

1 stars: 5 votes

2 stars: 12 votes

3 stars: 75 votes

4 stars: 202 votes

5 stars: 336 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!