SEO Training

SEO Training, available at $59.99, has an average rating of 3.8, with 43 lectures, based on 3328 reviews, and has 70499 subscribers.

You will learn about Integrate SEO into offline and online markerting initiatives The vocabulary of search engine optimization Keyword discovery, selection and validation Writing for search engines Most effective SEO strategies White hat vs. black hat SEO Citation indexing, inbound links and top level domains Anchor text linking strategies On-page and off-page optimization Competitive analysis Local and mobile SEO AARP and Southwest Airlines SEO case studies B2B SEO strategies and tactics How to use Google Analytics Keyword themes for SEO Press release SEO Bing's strategy for competing with Google And much, much more This course is ideal for individuals who are It is particularly useful for .

Enroll now: SEO Training

Summary

Title: SEO Training

Price: $59.99

Average Rating: 3.8

Number of Lectures: 43

Number of Published Lectures: 41

Number of Curriculum Items: 43

Number of Published Curriculum Objects: 41

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Integrate SEO into offline and online markerting initiatives

The vocabulary of search engine optimization

Keyword discovery, selection and validation

Writing for search engines

Most effective SEO strategies

White hat vs. black hat SEO

Citation indexing, inbound links and top level domains

Anchor text linking strategies

On-page and off-page optimization

Competitive analysis

Local and mobile SEO

AARP and Southwest Airlines SEO case studies

B2B SEO strategies and tactics

How to use Google Analytics

Keyword themes for SEO

Press release SEO

Bing's strategy for competing with Google

And much, much more

Who Should Attend

Target Audiences

SEO training for social media managers, executives and entry-level employees.

SEO online training to improve your search ranking. This SEO course will help you increase the search rank of your corporate website, you blog or Linkedin profile.

This SEO training course is the online marketing training you need to to get found through Google and increase site traffic. The ability to conduct Google SEO programs is a very valuable skill in today's job market. On average, research shows US-based SEO consults earn $100 to $150 per hour.

This is a hands-on training with plenty of examples and exercises.  We have separate online courses on digital marketing strategy, social media monitoring, Facebook, Twitter and Linkedin.

People search Google when they're ready to buy. Stop spending all your time looking for customers and start helping customers find you online.

Google has more unique monthly visitors than any other website. Before you get to deep into social marketing, make sure your web presence is discoverable against unbranded search phrases.

Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results.  For most organizations, search engine optimization presents a greater conversion opportunity that social media outreach. 

Don't put the cart before the horse. Before you invest heavily in social media marketing, make sure you're effectively search engine optimized.

This is the third course in our Online Social Media Boot Camp, which includes all six of our core social media training courses to acceleration your skills for the digital job market.  Get this action class right now and start search engine optimizing your web content today. 

Course Curriculum

Chapter 1: Intro

Lecture 1: Overview

Lecture 2: Housekeeping

Lecture 3: Agenda

Lecture 4: Business Case for SEO

Chapter 2: Hands-On Training

Lecture 1: Organic vs. Referral Track and Visits vs. Uniques

Lecture 2: Vocabulary of SEO

Lecture 3: Unbranded Keywords

Lecture 4: Impact of Search on Reputation

Lecture 5: Most Effective SEO Tactics and Most Searched Purchases

Lecture 6: White Hat and Black Hat SEO

Lecture 7: Ethical SEO and Web Content

Lecture 8: Citation Indexing, Inbound Links and Top Level Domains

Lecture 9: Anchor Linking Text in Emails, Blog Posts and Word Docs

Lecture 10: Meta Data

Lecture 11: Dynamic and Generic Meta Data

Lecture 12: Keyword Discovery: Related Search

Lecture 13: Keyword Modifiers

Lecture 14: Analyzing the Meta Data of Top Ranking Sites

Lecture 15: Density Analysis

Lecture 16: Adwords Tool

Lecture 17: Keyword Validation

Lecture 18: Analyzing Inbound Links and Anchor Text

Lecture 19: Mobile SEO

Chapter 3: Best Practices

Lecture 1: Writing for Search

Lecture 2: Long Tail SEO

Lecture 3: SEO for Public Companies

Lecture 4: Next Steps

Chapter 4: Case Studies

Lecture 1: Case Study: AARP

Lecture 2: Case Study: Southwest Airlines

Chapter 5: Supplemental Resources

Lecture 1: Gabriel Stricker of Google

Lecture 2: Danny Sullivan on SEO

Lecture 3: CC Chapman on SEO and more

Lecture 4: Rebecca Lieb on SEO

Lecture 5: Lee Odden on B2B SEO

Lecture 6: Rich Devine on Mobile SEO – Pt 1

Lecture 7: Rich Devine on Mobile SEO – Pt 2

Lecture 8: Google Analytics Pt 1

Lecture 9: Google Analytics Pt 2

Lecture 10: Keyword Themes with Russell Wright

Lecture 11: How Black Hats Game Search

Lecture 12: Bonus for Students Only

Instructors

Eric Schwartzman
Digital Marketing Consultant

Rating Distribution

1 stars: 70 votes

2 stars: 110 votes

3 stars: 567 votes

4 stars: 1122 votes

5 stars: 1459 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!