Managing Social Media with Public Relations.

Managing Social Media with Public Relations., available at $39.99, has an average rating of 4.3, with 46 lectures, based on 82 reviews, and has 177 subscribers.

You will learn about Understand the importance of structuring your social media presence around Public Relations Principles post-pandemic. Learn how to fit Public Relations Principles into your social media content creation. Learn the steps to break down the content creation process and batch-create your monthly content in advance. Understand why bringing back your social media management in-house is still trending in 2024. Learn essential tools of social media etiquette. Understand tools to leverage from your staff as your ambassadors with image collection. Learn the skills to teach your staff the basics of social media photography and content using a mini interview as a template. Understand the process of capturing 'opportunity' content moments to assist with the end-of-the-month batch-creating process. This course is ideal for individuals who are This course is suitable for business owners and managers who have an existing Social Media Presence and want to bring it back in-house; alternatively, if your business is new to Social Media and you want to avoid an agency managing it. or This course is also suitable for those recognising that their current Social Media marketing attempts would benefit moving to Public Relations. It is particularly useful for This course is suitable for business owners and managers who have an existing Social Media Presence and want to bring it back in-house; alternatively, if your business is new to Social Media and you want to avoid an agency managing it. or This course is also suitable for those recognising that their current Social Media marketing attempts would benefit moving to Public Relations.

Enroll now: Managing Social Media with Public Relations.

Summary

Title: Managing Social Media with Public Relations.

Price: $39.99

Average Rating: 4.3

Number of Lectures: 46

Number of Published Lectures: 46

Number of Curriculum Items: 46

Number of Published Curriculum Objects: 46

Original Price: A$34.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the importance of structuring your social media presence around Public Relations Principles post-pandemic.

Learn how to fit Public Relations Principles into your social media content creation.

Learn the steps to break down the content creation process and batch-create your monthly content in advance.

Understand why bringing back your social media management in-house is still trending in 2024.

Learn essential tools of social media etiquette.

Understand tools to leverage from your staff as your ambassadors with image collection.

Learn the skills to teach your staff the basics of social media photography and content using a mini interview as a template.

Understand the process of capturing 'opportunity' content moments to assist with the end-of-the-month batch-creating process.

Who Should Attend

This course is suitable for business owners and managers who have an existing Social Media Presence and want to bring it back in-house; alternatively, if your business is new to Social Media and you want to avoid an agency managing it.

This course is also suitable for those recognising that their current Social Media marketing attempts would benefit moving to Public Relations.

Target Audiences

This course is suitable for business owners and managers who have an existing Social Media Presence and want to bring it back in-house; alternatively, if your business is new to Social Media and you want to avoid an agency managing it.

This course is also suitable for those recognising that their current Social Media marketing attempts would benefit moving to Public Relations.

This course is designed to empower businesses with the knowledge and tools to succeed in managing Social Media using Public Relations Principles.

Suppose you are looking at managing your social media in-house or bringing your social media management back in-house? In that case, this course is perfect for you!

It is designed for the busy business manager as it contains bite-sized videos, and the content keeps things simple and to the point. The course includes valuable resources as informative as videos, practical activities and quizzes to reinforce the learning and add value to your learning experience. It is self-paced, so it can fit in with your busy work schedule.

This course will highlight Public Relations for the digital space, mainly your social media. What is Public Relations? Public Relations or (PR) is essentially about the relationship with your Public.

It is defined as; the practice of managing the spread of information between an organization or an individual and the Public.

It involves building and maintaining positive relationships with various stakeholders, such as customers, investors, employees, the media and so forth.

The primary goal of PR is to create a favourable image of your business in the eyes of the Public.

From here, you are then guided through the steps to batch creating monthly Facebook and Instagram social media content shaped around Public Relations Principles, from image capturing, content writing, scheduling, ethics, analytics and more, saving your business time and money, most importantly, by bringing your reputation management back in your control.

Course Curriculum

Chapter 1: Welcome

Lecture 1: Welcome

Chapter 2: What is Public Relations & why is it so important?

Lecture 1: Goal

Lecture 2: What exactly is Public Relations

Lecture 3: PR principles and their importance to the digital space

Lecture 4: What is the difference between PR and Marketing?

Lecture 5: Can you have both?

Lecture 6: Digital Strategy

Lecture 7: SWOT Analysis

Lecture 8: SMART Goals

Lecture 9: Activity

Chapter 3: Starting the content creation and batching expedition

Lecture 1: Goal

Lecture 2: Content Ideas around PR principles

Lecture 3: Logistics and Planning

Lecture 4: Practical Activity

Chapter 4: Images and Image Collection

Lecture 1: Goal

Lecture 2: Why are images so important?

Lecture 3: What are stock images?

Lecture 4: Opportunity Folder

Lecture 5: Fundamental image editing

Lecture 6: Your staff as ambassadors

Lecture 7: Practical activity

Chapter 5: Content Creation

Lecture 1: Goal

Lecture 2: Avoiding the blank screen syndrome

Lecture 3: What resources are available to use

Lecture 4: Community engagement

Lecture 5: Canva Supplement

Lecture 6: Stories Supplement

Lecture 7: Reels Supplement

Lecture 8: A brief overview of writing for different platforms Supplement

Lecture 9: Staff as ambassadors in mini-interviews

Lecture 10: Break time

Chapter 6: Scheduling, but wait what about hashtags!

Lecture 1: Goal

Lecture 2: Hashtags

Lecture 3: Batch scheduling

Lecture 4: Practical activity

Chapter 7: Ethics

Lecture 1: Goal

Lecture 2: Issue and crisis online

Lecture 3: Fundamental ethics

Lecture 4: Staff as ambassadors in ethics

Lecture 5: Intro to Quiz

Lecture 6: Video Quiz on Ethics

Chapter 8: Figures, analytics etc.

Lecture 1: Goal

Lecture 2: Let's look at those figures

Lecture 3: Analytics

Lecture 4: Intro to Final Quiz

Lecture 5: Video Final Quiz

Instructors

Deborah Wallace
Udemy Instructor, Public Relations/Social Media Manager

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 9 votes

4 stars: 36 votes

5 stars: 37 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

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