Google Ads- Optimize your campaigns + Design Landing Pages

Google Ads: Optimize your campaigns + Design Landing Pages, available at $59.99, has an average rating of 4.55, with 48 lectures, 3 quizzes, based on 40 reviews, and has 4964 subscribers.

You will learn about How to choose the good campaign settings upon creating it How to improve your KPIs on Google Ads (Quality score, CTR, CPC, impressions, conversion rate, CPA) How to audit your own Google Ads account in order to optimize it How to optimize your budget towards useful spending This course is ideal for individuals who are People who are interested to learn everything there is to learn on the most powerful advertising platform or Small business owners who want to increase their sales and lead generation on their website or Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed or Students who want to develop new professional skills It is particularly useful for People who are interested to learn everything there is to learn on the most powerful advertising platform or Small business owners who want to increase their sales and lead generation on their website or Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed or Students who want to develop new professional skills.

Enroll now: Google Ads: Optimize your campaigns + Design Landing Pages

Summary

Title: Google Ads: Optimize your campaigns + Design Landing Pages

Price: $59.99

Average Rating: 4.55

Number of Lectures: 48

Number of Quizzes: 3

Number of Published Lectures: 47

Number of Published Quizzes: 3

Number of Curriculum Items: 51

Number of Published Curriculum Objects: 50

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

How to choose the good campaign settings upon creating it

How to improve your KPIs on Google Ads (Quality score, CTR, CPC, impressions, conversion rate, CPA)

How to audit your own Google Ads account in order to optimize it

How to optimize your budget towards useful spending

Who Should Attend

People who are interested to learn everything there is to learn on the most powerful advertising platform

Small business owners who want to increase their sales and lead generation on their website

Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed

Students who want to develop new professional skills

Target Audiences

People who are interested to learn everything there is to learn on the most powerful advertising platform

Small business owners who want to increase their sales and lead generation on their website

Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed

Students who want to develop new professional skills

This class is packed with the most problematic subjects about Google Ads:

Avoid traps and bad settings on Google Ads

Optimize your KPIs and improve your ROI

Design Landing Pages for your PPC campaigns especially

Are you looking to launch campaigns on Google Ads but you are scared to make the wrong choices? Did you have a bad experience on Google Ads but don’t know what went wrong? Are you a marketing professional looking to improve your skills? This class is for you.

As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that even junior marketers have already done these mistakes. The thing is, Google Ads recommends some settings that are a really REALLY bad idea if you want to keep a tight control over your campaigns. Unfortunately, when you don’t know that they exist, it would only be through luck that you would avoid those pitfalls.

After having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.

What you WON’T learn in this class

Step by step videos on how to create an account or a campaign on Google Ads online platform

How to create a campaign from A to Z

How to create ad copy and ad extensions

How to set up the conversion tracking

How to use bidding strategies

What you WILL learn in this class

The settings you should know about when creating a campaign or when managing one

The most common mistakes made on Google Ads and how to correct them

Improving your KPIs (Quality score, CTR, CPC, impressions, conversion rate and CPA)

Landing page design best practices

Landing page’s audit + examples

Step by step on how to create a landing page with Elementor for WordPress

+ a PDF of all the solutions to improve your KPIs

+ a complete list of generic keywords to add on your own campaigns

What you will need

Unless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone’s

Basic knowledge of Google Ads (it’s an advertising platform where businesses bid on keywords to make their ads appear. There you go)

You don’t need a Google Ads account

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Avoid pitfalls on Google Ads

Lecture 1: Introduction to this section

Lecture 2: Target the Search network

Lecture 3: Target location options

Lecture 4: Manage your devices

Lecture 5: The problem with Broad match

Lecture 6: Introduction to negative keywords

Lecture 7: Make use of the negative keywords

Lecture 8: Make use of the negative keywords – Step by step

Lecture 9: Exclude even more irrelevant traffic

Lecture 10: Final thoughts

Chapter 3: Improve your KPIs

Lecture 1: Introduction to this section

Lecture 2: Improve your Quality Score

Lecture 3: Improve your CTR

Lecture 4: Improve your average CPC

Lecture 5: Improve your average position

Lecture 6: Improve your impressions – Campaign level

Lecture 7: Improve your impressions – Keyword level

Lecture 8: Improve your conversion rate

Lecture 9: Additional – Blink landing page

Lecture 10: Improve your CPA

Lecture 11: Final thoughts

Chapter 4: Manage your Brand

Lecture 1: Introduction to Managing your Brand

Lecture 2: Should you bid on your brands name as a keyword?

Lecture 3: Isolate your brand from your other campaigns

Lecture 4: Develop your branded campaign

Lecture 5: Protect your brand

Lecture 6: Protect your brand – Useful resources

Lecture 7: Final thoughts

Lecture 8: Conclusion

Chapter 5: Design Landing Pages that Convert

Lecture 1: Introduction to this section

Lecture 2: Homepage vs Landing Page

Lecture 3: 5 seconds rule

Lecture 4: Elements of a Landing Page – Hero section

Lecture 5: Elements of a Landing Page – Below the line

Lecture 6: Focus on forms

Lecture 7: 3 Easy tips ready to use

Lecture 8: Create a lead magnet

Lecture 9: Landing page for a product

Lecture 10: Landing page for a service

Lecture 11: Best Landing Page Builders in 2020

Chapter 6: Step-by-step – Create a landing page with Elementor

Lecture 1: Step-by-step – Hero section

Lecture 2: Step-by-step – Benefits

Lecture 3: Step-by-step – Footer

Lecture 4: Step-by-step – Header

Lecture 5: Step-by-step – Popup

Chapter 7: Conclusion

Lecture 1: BONUS: Coming soon

Instructors

Margaux Rouault
Digital marketing consultant

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 4 votes

4 stars: 12 votes

5 stars: 23 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!