The Complete Strategic Marketing Plan tools and strategies

The Complete Strategic Marketing Plan – tools and strategies, available at $54.99, has an average rating of 4.8, with 60 lectures, based on 164 reviews, and has 1004 subscribers.

You will learn about Build the strategic marketing plan, starting from the objectives (financial, strategic & non- financial objectives) Learn about marketing brand strategy, choices & decisions to be made Learn, step by step, to create the Marketing Mix Learn about pricing strategies and how to set up the price for your brand Learn about brand strategy & how you can leverage your brand Learn about channel management strategy and different distribution models Learn how to promote your brand and create an integrated communication campaign Set up the marketing budget Learn how to measure the impact & results, etc. This course is ideal for individuals who are Young professionals with marketing career ambition goals or All students interested in marketing and communication It is particularly useful for Young professionals with marketing career ambition goals or All students interested in marketing and communication.

Enroll now: The Complete Strategic Marketing Plan – tools and strategies

Summary

Title: The Complete Strategic Marketing Plan – tools and strategies

Price: $54.99

Average Rating: 4.8

Number of Lectures: 60

Number of Published Lectures: 60

Number of Curriculum Items: 67

Number of Published Curriculum Objects: 67

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Build the strategic marketing plan, starting from the objectives (financial, strategic & non- financial objectives)

Learn about marketing brand strategy, choices & decisions to be made

Learn, step by step, to create the Marketing Mix

Learn about pricing strategies and how to set up the price for your brand

Learn about brand strategy & how you can leverage your brand

Learn about channel management strategy and different distribution models

Learn how to promote your brand and create an integrated communication campaign

Set up the marketing budget

Learn how to measure the impact & results, etc.

Who Should Attend

Young professionals with marketing career ambition goals

All students interested in marketing and communication

Target Audiences

Young professionals with marketing career ambition goals

All students interested in marketing and communication

At the end of my course, students will be able to create their Marketing Plan from scratch, write a complete Marketing Strategy and confidently starting (or continue) to adapt the knowledge & implement the entire strategy marketing process for their brand. This course has over 6 hours of training, quizzes, and practical steps you can follow.

Learn step by step how to market a business from scratch across all the major marketing channels. Follow the steps on screen to get results at work, for own business or for your marketing clients.

This is going to be helpful for marketing students and for anyone that really wants to build a coherent and strategic Marketing Plan for their brand, without any prior marketing background and knowledge.

We are going to deep dive in all phases of creating a marketing plan: analysis, strategy (setting up your objectives – financial, non-financial, customer, strategic – deciding upon targeting & positioning for your brand, etc.). In the following phase, we will deep dive into creating the Marketing Mix with all pillars: product, price, distribution & integrated marketing communication.

In the final lessons, you will learn how to assess the results you have obtained with your Marketing Plan.

It is going to be a fun ride, with theory, examples & bonus materials.

Course Curriculum

Chapter 1: Introduction to the Marketing Plan

Lecture 1: Section 1 – 1. Introduction to the marketing plan

Lecture 2: Section 1 – 2. The marketing plan definition

Lecture 3: Section 1 – 3. Objectives and structure of the marketing plan

Lecture 4: Section 1 – 4. The 4 main parts of a marketing plan

Lecture 5: Section 1 – 5. Critical elements of the external analysis

Lecture 6: Section 1 – 6. Critical elements of the internal analysis

Lecture 7: Section 1 – 7. The SWOT Matrix

Chapter 2: Marketing Strategy

Lecture 1: Section 2 – 1. Introduction to marketing strategy

Lecture 2: Section 2 – 2. Marketing strategy definition

Lecture 3: Section 2 – 3. Financial and non-financial objectives

Lecture 4: Section 2 – 4. The customer attraction vs. customer retention dilemma

Lecture 5: Section 2 – 5. Identifying the best target segment, part 1

Lecture 6: Section 2 – 6. Identifying the best target segment, part 2

Lecture 7: Section 2 – 7. Identifying the best positioning, part 1

Lecture 8: Section 2 – 8. Identifying the best positioning, part 2

Lecture 9: Section 2 – 9. Identifying the best positioning, part 3

Lecture 10: Section 2 – 10. Identifying the best positioning, part 4

Lecture 11: Section 2 – 11. Identifying the best positioning, part 5

Chapter 3: Marketing Mix

Lecture 1: Section 3 – 1. Introduction to marketing mix implementation

Lecture 2: Section 3 – 2. Marketing mix definition

Lecture 3: Section 3 – 3. Product strategy – product life cycle

Lecture 4: Section 3 – 4. Product strategy – product levels

Lecture 5: Section 3 – 5. Product strategy – branding strategy 1

Lecture 6: Section 3 – 6. Product strategy – branding strategy 2

Lecture 7: Section 3 – 7. Product strategy – BCG matrix

Lecture 8: Section 3 – 8. Product strategy – McKinsey GE matrix

Lecture 9: Section 3 – 9. Product strategy – Ansoff matrix

Lecture 10: Section 3 – 10. Pricing strategy – part 1

Lecture 11: Section 3 – 11. Pricing strategy – part 2

Lecture 12: Section 3 – 12. Pricing strategy – part 3

Lecture 13: Section 3 – 13. Distribution strategy – Distribution channel strategy

Lecture 14: Section 3 – 14. Distribution strategy – How to manage channels

Lecture 15: Section 3 – 15. Distribution strategy – Trade Marketing

Lecture 16: Section 3 – 16. Distribution strategy – Retailing

Lecture 17: Section 3 – 17. Distribution strategy – Multi channel Retailing

Lecture 18: Section 3 – 18. Distribution strategy – Global growth opportunities

Lecture 19: Section 3 – 19. Distribution strategy – Online Retailers

Lecture 20: Section 3 – 20. IMC – Introduction to Integrated Marketing Communication

Lecture 21: Section 3 – 21. IMC – Understanding the Marketing process

Lecture 22: Section 3 – 22. IMC – Decisions required for an effective communication campaign

Lecture 23: Section 3 – 23. IMC – Building customer based brand equity

Lecture 24: Section 3 – 24. IMC – Consumer Information Processing

Lecture 25: Section 3 – 25. IMC – Steps of effective communication

Lecture 26: Section 3 – 26. IMC – Communication objectives

Lecture 27: Section 3 – 27. IMC – Consumer Decision Making Process

Lecture 28: Section 3 – 28. IMC – How advertising works – AIDA & Hierarchy of effects models

Lecture 29: Section 3 – 29. IMC – Communication Tools

Lecture 30: Section 3 – 30. IMC – Marketing Communication Budget

Lecture 31: Section 3 – 31. IMC – Developing an Advertising Program

Lecture 32: Section 3 – 32. IMC – Media and its effectiveness

Lecture 33: Section 3 – 33. IMC – Sales Promotions, PR & Events

Lecture 34: Section 3 – 34. IMC – Direct & Interactive Marketing

Lecture 35: Section 3 – 35. IMC – Developing the sales force

Chapter 4: Expected results

Lecture 1: Section 4 – 1. Expected results – Introduction

Lecture 2: Section 4 – 2. Expected results – Financial objectives

Lecture 3: Section 4 – 3. Expected results – Non Financial objectives – part 1

Lecture 4: Section 4 – 4. Expected results – Non Financial objectives – part 2

Lecture 5: Section 4 – 5. Expected results – Customer objectives

Lecture 6: Section 4 – 5. Expected results – Strategic objectives

Chapter 5: Final considerations

Lecture 1: Final considerations

Instructors

Roxana Dumitru
Over 25 years of experience as a Marcomm Professional

Rating Distribution

1 stars: 5 votes

2 stars: 4 votes

3 stars: 18 votes

4 stars: 56 votes

5 stars: 81 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

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