Marketing Basics

Marketing Basics, available at Free, has an average rating of 4.1, with 12 lectures, based on 104 reviews, and has 2672 subscribers.

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You will learn about Understand proven basic practices in Customer Marketing This course is ideal for individuals who are Small Business Owners, Self-Employed Individuals, & Corporate Leaders It is particularly useful for Small Business Owners, Self-Employed Individuals, & Corporate Leaders.

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Summary

Title: Marketing Basics

Price: Free

Average Rating: 4.1

Number of Lectures: 12

Number of Published Lectures: 12

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Understand proven basic practices in Customer Marketing

Who Should Attend

Small Business Owners, Self-Employed Individuals, & Corporate Leaders

Target Audiences

Small Business Owners, Self-Employed Individuals, & Corporate Leaders

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Course Objectives:

Define your market.

Know the different types of marketing and ways to use them.

Learn effective ways of communicating with the customer.

Know how to set marketing goals and strategies.

Recognize common marketing mistakes and know how to avoid them.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Getting Started

Lecture 2: What is Marketing?

Lecture 3: Common Marketing Types (I)

Lecture 4: Common Marketing Types (II)

Lecture 5: The Marketing Mix

Lecture 6: Communicating the Right Way

Lecture 7: Customer Communications

Lecture 8: Marketing Goals

Lecture 9: The Marketing Funnel

Lecture 10: Marketing Mistakes (I)

Lecture 11: Marketing Mistakes (II)

Lecture 12: Wrapping Up

Instructors

Dr. Kevin S. Hairston
Author, Business Consultant, Speaker

Rating Distribution

1 stars: 0 votes

2 stars: 4 votes

3 stars: 25 votes

4 stars: 32 votes

5 stars: 43 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!