Social Media Management

Social Media Management, available at $59.99, has an average rating of 4.3, with 39 lectures, 8 quizzes, based on 3384 reviews, and has 88613 subscribers.

You will learn about Why social media matters Using social media for business outreach Social media benefits and drawbacks Overview of key social media tools When to blog, comment or listen. The business case for RSS, blogging and podcasting. How to integrate new media into conventional public relations campaigns. The basics of search engine optimization (SEO). Podcast development, production and distribution. About video-on-demand and webcasts. About social bookmarking and networking. How to use Twitter to track news and build communities. HTML and RSS measurement techniques How to live stream video to the web from any smart phone How to embed photos, videos and PowerPoints from a social network on your website How social media can drive business social responsibility This course is ideal for individuals who are It is particularly useful for .

Enroll now: Social Media Management

Summary

Title: Social Media Management

Price: $59.99

Average Rating: 4.3

Number of Lectures: 39

Number of Quizzes: 8

Number of Published Lectures: 38

Number of Published Quizzes: 8

Number of Curriculum Items: 47

Number of Published Curriculum Objects: 46

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Why social media matters

Using social media for business outreach

Social media benefits and drawbacks

Overview of key social media tools

When to blog, comment or listen.

The business case for RSS, blogging and podcasting.

How to integrate new media into conventional public relations campaigns.

The basics of search engine optimization (SEO).

Podcast development, production and distribution.

About video-on-demand and webcasts.

About social bookmarking and networking.

How to use Twitter to track news and build communities.

HTML and RSS measurement techniques

How to live stream video to the web from any smart phone

How to embed photos, videos and PowerPoints from a social network on your website

How social media can drive business social responsibility

Who Should Attend

Target Audiences

27 social media management training videos on reputation management & online brand management strategy

Social media management training for social media managers, executives and entry-level employees from the top-rated social media training provider.  Learn on your desktop, smart phone or tablet. 

Learn the rules of social media engagement and the disruptive impact

Intro to YouTube, SoundCloud, Blogger, Google Analytics, Flickr, Ustream & more

Social media strategy for leveraging Facebook, Twitter and Linkedin

Best practices and case studies from Toyota, PSNH & US Dept. of Defense

Exclusive tips and tricks from social media managers at major brands

We help employers manage the risks and capitalize on the opportunities of social media in the workplace through expert-led, self-paced online training videos and tutorials. 

Whether you’re a new social media manager, an executive or an entry-level employee, this online course includes everything you need to know to come up to speed on social media management strategy and tactics. Update your professional skills for today’s digital job market. Learn social media management anytime, anywhere on any device.

Eric Schwartzman specializes in digital marketing strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware and is the author of “The Digital Pivot: Secrets of Online Marketing” and the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.

Course Curriculum

Chapter 1: Intro

Lecture 1: Overview

Lecture 2: Promotional Materials

Lecture 3: Housekeeping

Lecture 4: Social Business

Lecture 5: Realistic Objectives

Lecture 6: Value Proposition

Lecture 7: The Business Case

Lecture 8: Control vs. Credibility

Lecture 9: Engagement

Lecture 10: For the Enterprise

Lecture 11: Disruptive Impact

Lecture 12: Impact on Reputation

Lecture 13: Strategy and Tactics

Chapter 2: Hands-On Training

Lecture 1: Launch a Blog

Lecture 2: Google Analytics

Lecture 3: Measure RSS

Lecture 4: Embed Photos

Lecture 5: Hands-OnL Embed a YouTube Video

Lecture 6: Embed PowerPoints

Lecture 7: Custom Newsfeeds

Chapter 3: Mobile

Lecture 1: Audio via Mobile

Lecture 2: Video via Mobile

Chapter 4: Case Studies

Lecture 1: US Dept. of Defense Social Media Policy

Lecture 2: PSNH Crisis Communications Incident

Lecture 3: Toyota.com Live Streams Pruis Reveal

Chapter 5: Wrap Up

Lecture 1: SoLoMo

Lecture 2: Digital Literacy

Chapter 6: Supplemental Resources

Lecture 1: NLRB 1st Report on Social Media

Lecture 2: NLRB 2nd Report on Social Media

Lecture 3: Future of Social Media Strategy with Brian Solis

Lecture 4: Rashmi Sinha on Lead Generation on Slide Share

Lecture 5: Eric Schwartzman' Social Media Week Keynote

Lecture 6: Philip Galanes on Netiquette

Lecture 7: Johns Hopkins & Avery Dennison: Case Study

Lecture 8: Social Networks for Internal Business Communications

Lecture 9: Haiti Earthquake Crisis Communciations Case Study

Lecture 10: FeedBurner Migration Manual

Lecture 11: Bonus for Students Only

Instructors

Eric Schwartzman
Digital Marketing Consultant

Rating Distribution

1 stars: 136 votes

2 stars: 197 votes

3 stars: 690 votes

4 stars: 1017 votes

5 stars: 1344 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!