5 Step Social Media Campaign- Facebook etc Laurel Papworth

5 Step Social Media Campaign: Facebook etc Laurel Papworth, available at $199.99, has an average rating of 4.6, with 41 lectures, 3 quizzes, based on 55 reviews, and has 634 subscribers.

You will learn about Understand the 5 Steps to Create a Social Media Campaign with Facebook, Twitter and Blogs Bring Facebook, Twitter, Instagram, Blogs and YouTube and More into A Cohesive Campaign. Create a Social Media Monitoring Panel to Bring Searches, Newspapers, Blogs, Facebook and Twitter into One Panel Creating a Brand Voice through Blogs and Other Content Social Platforms Create A Social Media Website With All the Facebook And Twitter And YouTube Integrations, A Blog and A Business News/Press Room Understand Facebook Optimisation (FBO) and Increase Engagement on Facebook By Understanding The Right Target Audience Develop Key Influencer Relationships and Discussions on Twitter Through Tools Such As Lists Understand How to Source and Implement Hashtags for Promotions on Twitter (and Facebook, Instagram etc) Develop and Implement Advertising on Facebook and Twitter Create a Measurement and Analytics Strategy using Facebook and Twitter and Instagram analytics as well as 3rd Party Tools Understand What and How To Measure Social Media. This course is ideal for individuals who are You Have a Facebook Page But Want To Do More or You Would Like to Be Able to Ask Questions in A Discussion Area and Have Them Answered By an Experienced Online Community & Social Media Strategist or You Have Various Social Media Accounts But Need to Make Them Work Together or You Are Rejoining The Workforce After Some Time Away and Want To Reskill In Social Media Marketing and Public Relations or You Have a Good Understanding of Social Media Platforms e.g. Facebook and Twitter and Want to Upskill further. or You are a Student at University of College Looking for Examples, Technical Walkthroughs and Business/Government Case Studies It is particularly useful for You Have a Facebook Page But Want To Do More or You Would Like to Be Able to Ask Questions in A Discussion Area and Have Them Answered By an Experienced Online Community & Social Media Strategist or You Have Various Social Media Accounts But Need to Make Them Work Together or You Are Rejoining The Workforce After Some Time Away and Want To Reskill In Social Media Marketing and Public Relations or You Have a Good Understanding of Social Media Platforms e.g. Facebook and Twitter and Want to Upskill further. or You are a Student at University of College Looking for Examples, Technical Walkthroughs and Business/Government Case Studies.

Enroll now: 5 Step Social Media Campaign: Facebook etc Laurel Papworth

Summary

Title: 5 Step Social Media Campaign: Facebook etc Laurel Papworth

Price: $199.99

Average Rating: 4.6

Number of Lectures: 41

Number of Quizzes: 3

Number of Published Lectures: 40

Number of Published Quizzes: 3

Number of Curriculum Items: 44

Number of Published Curriculum Objects: 43

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the 5 Steps to Create a Social Media Campaign with Facebook, Twitter and Blogs

Bring Facebook, Twitter, Instagram, Blogs and YouTube and More into A Cohesive Campaign.

Create a Social Media Monitoring Panel to Bring Searches, Newspapers, Blogs, Facebook and Twitter into One Panel

Creating a Brand Voice through Blogs and Other Content Social Platforms

Create A Social Media Website With All the Facebook And Twitter And YouTube Integrations, A Blog and A Business News/Press Room

Understand Facebook Optimisation (FBO) and Increase Engagement on Facebook By Understanding The Right Target Audience

Develop Key Influencer Relationships and Discussions on Twitter Through Tools Such As Lists

Understand How to Source and Implement Hashtags for Promotions on Twitter (and Facebook, Instagram etc)

Develop and Implement Advertising on Facebook and Twitter

Create a Measurement and Analytics Strategy using Facebook and Twitter and Instagram analytics as well as 3rd Party Tools

Understand What and How To Measure Social Media.

Who Should Attend

You Have a Facebook Page But Want To Do More

You Would Like to Be Able to Ask Questions in A Discussion Area and Have Them Answered By an Experienced Online Community & Social Media Strategist

You Have Various Social Media Accounts But Need to Make Them Work Together

You Are Rejoining The Workforce After Some Time Away and Want To Reskill In Social Media Marketing and Public Relations

You Have a Good Understanding of Social Media Platforms e.g. Facebook and Twitter and Want to Upskill further.

You are a Student at University of College Looking for Examples, Technical Walkthroughs and Business/Government Case Studies

Target Audiences

You Have a Facebook Page But Want To Do More

You Would Like to Be Able to Ask Questions in A Discussion Area and Have Them Answered By an Experienced Online Community & Social Media Strategist

You Have Various Social Media Accounts But Need to Make Them Work Together

You Are Rejoining The Workforce After Some Time Away and Want To Reskill In Social Media Marketing and Public Relations

You Have a Good Understanding of Social Media Platforms e.g. Facebook and Twitter and Want to Upskill further.

You are a Student at University of College Looking for Examples, Technical Walkthroughs and Business/Government Case Studies

This is a Corporate course for Business, Government and Not for Profits: Perhaps you’ve got a Facebook Page and a Twitter account and want to build more Likes/Followers or get more Engagement? Or your social media is going great guns but your website sits there unloved and not integrated? You aren’t sure what to post on Facebook and Twitter and when – plus measuring seems pretty difficult, with either too much analytics (Facebook Insights) or not enough (Twitter, Instagram etc)? You’d like to know more about monitoring panels and 3rd party tools but where to start? Building a blog and writing on it seems time consuming and tricky?

*** On April 1st This course will be closed to NEW students. I will of course continue to support current and past students. No new students will be accepted after April 1st****

This course takes you through step by step

setting up monitoring panels (check the community groups),

building a brand voice and content strategy (what to say),

create discussion lists and hashtags and engagement strategies for Facebook Optimization (FBO) and Twitter Timelines.

You will create a blog or business social media newsroom, change the theme, header, write articles and include videos on it.

Then integrate the whole lot (Facebook, Twitter, YouTube, Blog) into a Call To Action campaign complete with measuring tools.

This is a great little course to get started on social media in a meaningful way or as a way to upskill from a basic Facebook Page or Twitter that needs more subscribers, engagement and reach.

I’ve been running Facebook Pages and other social media platforms for reality shows like Big Brother and Idol and Masterchef over many many years. This is what works and doesn’t work for us.

UNI: Please note, I’ve been teaching a version of this course at the University of Sydney for the last 10 years – if you are a past student, THIS course is the online version with uptodate tools, videos and tips. Also updated workbooks are available in Section One so check back to see newer versions!

Course Curriculum

Chapter 1: Brief Intro Then On To Section 2!

Lecture 1: Introduction

Lecture 2: The 5 Steps of a Social Media Campaign with Facebook, Twitter, Monitoring, Blogs

Chapter 2: Step 1: Social Media Monitoring Dashboard

Lecture 1: Social Media Monitoring of Traditional News Media Websites

Lecture 2: Monitoring Facebook, Twitter and other Social Media Platform News

Lecture 3: Monitoring Government News Impacting Your Community Promotions

Lecture 4: Add Facebook, LinkedIn and Twitter Apps to the Dashboard

Lecture 5: 2017 How to Get a Facebook RSS Feed to Social Media Monitoring Dashboard

Lecture 6: SUSPENDED: Adding Facebook Page RSS Feeds From Competitors

Lecture 7: Advanced: Add RSS Button to Chrome for Social Media Monitoring

Lecture 8: Advanced: Add RSS Button to Safari for Social Media Monitoring

Chapter 3: Step 2: Blogs and Integrating Facebook & Twitter Spokes into Your Website Hub

Lecture 1: Blogs: Creating a Blog, Changing the Theme and Understanding the Dashboard

Lecture 2: Changing a Website to Include More Social Media

Chapter 4: Step 3: Engagement on Facebook

Lecture 1: Facebook: Newsfeed, social graph, and FBO for greater engagement

Lecture 2: Facebook Page: Creating a Page Correctly For More Likes and Engagement

Lecture 3: Understanding the Facebook Page: Menus, Options and So on

Lecture 4: Facebook Page Cover Photo: The Power of Images and Description in Cover Photos

Lecture 5: [Advanced] Facebook Page Cover Photo: Using CANVA

Lecture 6: Facebook Target Audience – Targetted Communications on Facebook

Lecture 7: How Many Facebook Pages Do You Need? Not A Silly Question!

Lecture 8: Case Studies: Facebook Page Milestone Timeline for Social Media Marketing

Lecture 9: Facebook Engagement: Creating Conversation Diary/Social Media Content Calendar

Lecture 10: Facebook Case Study: 4 Different Types of Status Update for Different Engagement

Lecture 11: Facebook Advertising & Marketing: Paid Promotions and Marketing Intelligence

Chapter 5: Step 4: Twitter For Engagement and Promotion

Lecture 1: Twitter: Introduction and Fundamental Features

Lecture 2: Twitter Lists: How to Find and Manage Groups of People on Twitter.

Lecture 3: Twitter: Find and Use the Right Hashtags on Twitter for Engagement and Followers

Lecture 4: Twitter: Hashtags and Hootsuite for Monitoring and Using Hashtags

Chapter 6: Step 5: Social Media Measurement Analytics and setting Facebook & Twitter KPIs

Lecture 1: Social Media Measurement: Subscribers, Engagement, Reach, Velocity, Sentiment

Lecture 2: Measuring Likes and Followers and Subscribers on Facebook, Twitter, Instagram

Lecture 3: What is Engagement and How to Measure Engagement on Facebook & Twitter

Lecture 4: Reach – Can Actual Exposure and Reach be Measured on Facebook and Twitter?

Lecture 5: Promotions: Call to Action and Signup/Download/Buy Analytics in Social Media

Lecture 6: Reputation Measurement with Klout Scores on Social Media & Twitter Facebook etc

Lecture 7: Social Media Sentiment: They Hate you or They Love You Measurement & Analytics

Lecture 8: Speed and Velocity in Social Media – Facebook Virality and Twitter Trends

Lecture 9: Marketing Intel and Social Media Measurement: Analytics and Psychographics

Lecture 10: Measuring ROI (Return on Investment) and the Ecosystem of Apps, widgets, mashups

Chapter 7: Before you go…

Lecture 1: For Lenny – weekly social media report for TV show

Lecture 2: RESOURCES: Documents Workbooks Updated Nov 2015

Lecture 3: EXTRA COURSES: & Hiring Laurel Papworth

Instructors

Laurel Papworth
Forbes "Top 50 Social Media Influencer" University Lecturer

Rating Distribution

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2 stars: 2 votes

3 stars: 4 votes

4 stars: 20 votes

5 stars: 29 votes

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