How to Create Audio Commercials that Sell

How to Create Audio Commercials that Sell, available at $44.99, has an average rating of 4.6, with 53 lectures, 1 quizzes, based on 65 reviews, and has 285 subscribers.

You will learn about Create effective audio ads – ones that sell your client’s or business’s products and services. You'll learn tips, techniques and secrets from two audio ad veterans – each with over 25 years of experience and the principals of The Norman Agency – "The Sound of Marketing?". You'll learn everything you need to write audio commercials that sell – and how to get them produced. You'll learn how to develop the all-important Creative Brief; Powerful opening lines you can use word for word; Customizable script concepts; How to determine production budgets; Where and how to get your commercials produced; How to find and work with professional voices; How to work with celebrities; How to work with clients who voice their own spots; How to create testimonial commercials that feature customers of the advertiser; How to find sound effects and music for your ads; How to present your scripts to clients; How to get the best out of recording sessions; How to give error-free scheduling instructions to radio and other media that will run your ads; And much more. This course is ideal for individuals who are This course is designed for you if you’ve never or rarely written and produced audio commercials (that is, ads for radio – AM/FM, satellite – podcasts, streaming services and other media), but you’re in one of the following groups: or Staff Copywriters who have recently been hired by a radio station or an ad agency; or Freelance copywriters who want to add these skills to their list of services; or Radio station producers and freelance producers who might have to write commercials; or Radio station sales reps who need to write commercials for their clients; or Marketing managers who want to knowledgeably create or supervise the creation of commercials; or Business owners who want to fully understand the whole process or write their own ads; or Announcers or actors who want to offer audio ad writing as an additional service for their clients; or PR practitioners who want to provide audio ads to their clients; or Advertising and media students who want to add new skills to their job-search toolkit; or Podcast producers and hosts who have to create commercials for their shows; or And many others. or This course is NOT for people who want to learn the technical skills of recording. In other words, we won’t be covering – and in this course, you don’t have to know or learn – anything about how to use production software or hardware. It is particularly useful for This course is designed for you if you’ve never or rarely written and produced audio commercials (that is, ads for radio – AM/FM, satellite – podcasts, streaming services and other media), but you’re in one of the following groups: or Staff Copywriters who have recently been hired by a radio station or an ad agency; or Freelance copywriters who want to add these skills to their list of services; or Radio station producers and freelance producers who might have to write commercials; or Radio station sales reps who need to write commercials for their clients; or Marketing managers who want to knowledgeably create or supervise the creation of commercials; or Business owners who want to fully understand the whole process or write their own ads; or Announcers or actors who want to offer audio ad writing as an additional service for their clients; or PR practitioners who want to provide audio ads to their clients; or Advertising and media students who want to add new skills to their job-search toolkit; or Podcast producers and hosts who have to create commercials for their shows; or And many others. or This course is NOT for people who want to learn the technical skills of recording. In other words, we won’t be covering – and in this course, you don’t have to know or learn – anything about how to use production software or hardware.

Enroll now: How to Create Audio Commercials that Sell

Summary

Title: How to Create Audio Commercials that Sell

Price: $44.99

Average Rating: 4.6

Number of Lectures: 53

Number of Quizzes: 1

Number of Published Lectures: 53

Number of Curriculum Items: 54

Number of Published Curriculum Objects: 53

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Create effective audio ads – ones that sell your client’s or business’s products and services.

You'll learn tips, techniques and secrets from two audio ad veterans – each with over 25 years of experience and the principals of The Norman Agency – "The Sound of Marketing?".

You'll learn everything you need to write audio commercials that sell – and how to get them produced.

You'll learn how to develop the all-important Creative Brief;

Powerful opening lines you can use word for word;

Customizable script concepts;

How to determine production budgets;

Where and how to get your commercials produced;

How to find and work with professional voices;

How to work with celebrities;

How to work with clients who voice their own spots;

How to create testimonial commercials that feature customers of the advertiser;

How to find sound effects and music for your ads;

How to present your scripts to clients;

How to get the best out of recording sessions;

How to give error-free scheduling instructions to radio and other media that will run your ads;

And much more.

Who Should Attend

This course is designed for you if you’ve never or rarely written and produced audio commercials (that is, ads for radio – AM/FM, satellite – podcasts, streaming services and other media), but you’re in one of the following groups:

Staff Copywriters who have recently been hired by a radio station or an ad agency;

Freelance copywriters who want to add these skills to their list of services;

Radio station producers and freelance producers who might have to write commercials;

Radio station sales reps who need to write commercials for their clients;

Marketing managers who want to knowledgeably create or supervise the creation of commercials;

Business owners who want to fully understand the whole process or write their own ads;

Announcers or actors who want to offer audio ad writing as an additional service for their clients;

PR practitioners who want to provide audio ads to their clients;

Advertising and media students who want to add new skills to their job-search toolkit;

Podcast producers and hosts who have to create commercials for their shows;

And many others.

This course is NOT for people who want to learn the technical skills of recording. In other words, we won’t be covering – and in this course, you don’t have to know or learn – anything about how to use production software or hardware.

Target Audiences

This course is designed for you if you’ve never or rarely written and produced audio commercials (that is, ads for radio – AM/FM, satellite – podcasts, streaming services and other media), but you’re in one of the following groups:

Staff Copywriters who have recently been hired by a radio station or an ad agency;

Freelance copywriters who want to add these skills to their list of services;

Radio station producers and freelance producers who might have to write commercials;

Radio station sales reps who need to write commercials for their clients;

Marketing managers who want to knowledgeably create or supervise the creation of commercials;

Business owners who want to fully understand the whole process or write their own ads;

Announcers or actors who want to offer audio ad writing as an additional service for their clients;

PR practitioners who want to provide audio ads to their clients;

Advertising and media students who want to add new skills to their job-search toolkit;

Podcast producers and hosts who have to create commercials for their shows;

And many others.

This course is NOT for people who want to learn the technical skills of recording. In other words, we won’t be covering – and in this course, you don’t have to know or learn – anything about how to use production software or hardware.

Audio Advertising – A Booming and Growing Industry

AM & FM radio, satellite radio, streaming services, podcasts. Together, they’re a booming, multibillion industry. And all of them carry audio advertising. That means there are outstanding opportunities for those who know how to create radio commercials and other types of?audio ads – and those opportunities are growing.

How Do You Take Advantage of the Opportunities?

But to take advantage of them, you must know how to create audio commercials that sell. This course provides you with a step-by-step, start-to-finish process that will enable you to easily write audio commercials and get them produced. You’ll be able to create commercials that work to sell all kinds of products, services and more.

Who Are We to Teach You?

How do we know? Because we – your instructors, the principals of The Norman Agency, “The Sound of Marketing”? – have created thousands of audio advertising campaigns during our careers, for consumer-focused products and services as well as B2B clients. And what we’ll teach you are the skills and techniques that we use year in and year out.

What Are You Going to Get from This Course?

·????? 3 hours of lectures

·????? proven techniques

·????? downloadable examples

·????? customizable templates

·????? the confidence to write and get your audio ads produced

·????? access to your instructors through the comments section; answers to your questions within two business days

Course Curriculum

Chapter 1: Intro – Course Overview

Lecture 1: Course Overview

Lecture 2: Who This Course Is For – and Not For

Lecture 3: Meet Your Instructors

Lecture 4: What You'll Need Before You Start

Chapter 2: First Steps

Lecture 1: Audio Ad Terminology

Lecture 2: What Audio Ads Are – and Aren't

Chapter 3: The Creative Brief

Lecture 1: Section Overview

Lecture 2: Filling Out the Creative Brief – Pt. 1

Lecture 3: Production Budgets

Lecture 4: Filling Out the Creative Brief – Pt. 2

Lecture 5: Filling Out the Creative Brief – Pt. 3

Lecture 6: Filling Out the Creative Brief – Pt. 4

Lecture 7: The 5Ws Plus an H

Lecture 8: Getting the Creative Brief Approved

Chapter 4: How to Write the Audio Commercial

Lecture 1: Section Overview

Lecture 2: Where to Start

Lecture 3: Tone & Attitude of Your Commercial

Lecture 4: How Many Words in a Radio Ad?

Lecture 5: Too Much Info to Include in Your Commercial Script?

Lecture 6: How to Write as People Speak – and Why

Lecture 7: Talking One on One – The “You” Factor

Lecture 8: Emotional Connections

Lecture 9: How to Set Up Your Ad Script: The Script Template

Lecture 10: Powerful Opening Lines that Work

Lecture 11: Some Simple Ad Concepts that Work

Lecture 12: More Simple Ad Concepts that Work

Lecture 13: How to Write Client-voiced Commercials

Lecture 14: Working with – and Writing for – Celebrities

Lecture 15: How and When to Write Testimonial Ads

Lecture 16: The Vital Middle of Your Ad

Lecture 17: How to End Your Commercial

Lecture 18: The 5Ws Plus an H – Revisited

Lecture 19: Revising Your Script

Lecture 20: Pronunciation Guides

Lecture 21: Sound Effects and Music, Pt. 1

Lecture 22: Humor in Commercials

Chapter 5: How to Find Performers (Voices) for Your Commercials

Lecture 1: Section Overview

Lecture 2: Finding Voices at Radio Stations

Lecture 3: How to Find Freelance Announcers and Actors

Chapter 6: Presenting Your Scripts to Clients

Lecture 1: Section Overview

Lecture 2: The Creative Rationale

Lecture 3: How to Successfully Present Your Ad Script to Clients

Chapter 7: Pre-Production: Getting Ready for the Recording Session

Lecture 1: Section Overview

Lecture 2: Sound Effects and Music, Pt. 2

Lecture 3: Booking Your Performers

Lecture 4: Where to Get Your Commercial Recorded and Produced

Chapter 8: The Recording Session

Lecture 1: Section Overview

Lecture 2: What You Must Take to Your Session

Lecture 3: How to Get the Best Performances from Announcers or Actors

Lecture 4: Directing Celebrities and Clients Who Voice Their Own Ads

Lecture 5: Mixing Your Commercial

Chapter 9: Trafficking Your Ads

Lecture 1: How to Distribute and Schedule Your Commercial

Chapter 10: Outro

Lecture 1: Some Final Thoughts

Instructors

Jim Norman
Former Creative Director/Owner, The Norman Agency

Becky Norman
Writer/Producer, The Norman Agency

Rating Distribution

1 stars: 0 votes

2 stars: 2 votes

3 stars: 6 votes

4 stars: 27 votes

5 stars: 30 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!