Business Fundamentals- Marketing Strategy

Business Fundamentals: Marketing Strategy, available at $109.99, has an average rating of 4.53, with 41 lectures, 8 quizzes, based on 10260 reviews, and has 33074 subscribers.

You will learn about Why we need Marketing Why a career in Marketing can be really interesting How to build a Marketing plan Understand customers and their needs, wants, and demands Perform marketing research Carry out customer segmentation Set up the 4Ps of Marketing Leverage product mix and pricing strategies Organize marketing campaigns Calculate Customer Lifetime Value This course is ideal for individuals who are Aspiring entrepreneurs or Business owners or Business executives or Marketing executives or MBA graduates or Students who want to learn how to set up a successful business venture It is particularly useful for Aspiring entrepreneurs or Business owners or Business executives or Marketing executives or MBA graduates or Students who want to learn how to set up a successful business venture.

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Summary

Title: Business Fundamentals: Marketing Strategy

Price: $109.99

Average Rating: 4.53

Number of Lectures: 41

Number of Quizzes: 8

Number of Published Lectures: 41

Number of Published Quizzes: 8

Number of Curriculum Items: 49

Number of Published Curriculum Objects: 49

Original Price: $129.99

Quality Status: approved

Status: Live

What You Will Learn

Why we need Marketing

Why a career in Marketing can be really interesting

How to build a Marketing plan

Understand customers and their needs, wants, and demands

Perform marketing research

Carry out customer segmentation

Set up the 4Ps of Marketing

Leverage product mix and pricing strategies

Organize marketing campaigns

Calculate Customer Lifetime Value

Who Should Attend

Aspiring entrepreneurs

Business owners

Business executives

Marketing executives

MBA graduates

Students who want to learn how to set up a successful business venture

Target Audiences

Aspiring entrepreneurs

Business owners

Business executives

Marketing executives

MBA graduates

Students who want to learn how to set up a successful business venture

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

Business Strategy   

Management and Leadership   

Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

Building a Marketing plan

Conducting marketing research

Collecting primary data for marketing research

Performing client segmentation

Selecting a target customer group

Understanding the 4Ps of Marketing

Classifying a firm’s products

The importance of product branding

Subtleties of product packaging

Understanding the factors shaping product pricing

The right way to approach product pricing

Organizing product distribution

Setting up an effective promotional campaign

Working with the four Ps of Marketing in a dynamic environment

Establishing and Tracking KPIs

Calculating and monitoring Customer Lifetime Value

Understanding these topics will make a huge difference for you if you have decided to pursue a business-related career – be it as an entrepreneur or a corporate executive.   

This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.   

So, what are you waiting for?

Click the “Buy now” button and let’s begin this journey together!

 

Course Curriculum

Chapter 1: Welcome! Introduction to Marketing Strategy and Management

Lecture 1: Marketing Strategy and Management: What does the course cover?

Lecture 2: Introduction to Marketing

Lecture 3: Why companies need Marketing?

Lecture 4: Who chooses a career in Marketing?

Lecture 5: Understanding the essential types of processes we have in Marketing

Chapter 2: Creating a successful Marketing Strategy

Lecture 1: Using a Marketing Plan – An essential tool for all marketeers

Lecture 2: Understanding customers and what drives their behavior: needs, wants, & demands

Lecture 3: Making sound business decisions: leveraging marketing research

Lecture 4: Going through the various stages of marketing research

Lecture 5: Learn how to collect primary data for marketing research

Lecture 6: Client segmentation – The right way to address client needs

Lecture 7: Selecting a target customer group

Chapter 3: Shaping the Marketing Mix

Lecture 1: The fundamental concept we want you to learn – The 4Ps of Marketing

Chapter 4: Shaping the Marketing Mix – Product decisions

Lecture 1: What is important when we talk about a company's products?

Lecture 2: Classifying a firm's products

Lecture 3: Understanding and taking advantage of the usual product lifecycle

Lecture 4: The importance of product branding

Lecture 5: The exterior matters – product packaging

Chapter 5: Shaping the Marketing Mix – Pricing decisions

Lecture 1: Understanding the factors shaping product pricing

Lecture 2: A good Marketing Manager has an idea about the demand curve of their product

Lecture 3: Break-even calculations: a valuable planning tool

Chapter 6: Shaping the Marketing Mix – Place decisions

Lecture 1: The best way to organize product distribution

Lecture 2: The various types of distribution channels

Lecture 3: E-commerce: the fastest growing distribution channel for the last decade

Chapter 7: Shaping the Marketing Mix – Promotion decisions

Lecture 1: Why do we need to promote our products?

Lecture 2: Setting up an effective marketing campaign

Lecture 3: The growing importance of social media

Chapter 8: Setting up a dynamic Marketing Mix

Lecture 1: The four Ps of Marketing in a dynamic environment

Chapter 9: Marketing decisions that are crucial in the long run

Lecture 1: How to work with a Marketing budget

Lecture 2: Monitoring of Key Performance Indicators (KPIs)

Lecture 3: Short and long term Marketing goals

Lecture 4: An invaluable tool for experienced marketeers: Customer Lifetime Value (CLV)

Lecture 5: Case study: Coca-Cola and Christmas

Chapter 10: Tesla's marketing strategy – Case study

Lecture 1: Intro to Tesla marketing

Lecture 2: Tesla's segmentation problem

Lecture 3: A proof of Tesla's brand strength

Lecture 4: Tesla's pricing

Lecture 5: Before or after savings?

Lecture 6: Federal tax incentives for EVs

Lecture 7: Tesla's distribution strategy

Lecture 8: Bonus lecture

Instructors

365 Careers
Creating opportunities for Data Science and Finance students

Rating Distribution

1 stars: 46 votes

2 stars: 137 votes

3 stars: 1049 votes

4 stars: 3757 votes

5 stars: 5271 votes

Frequently Asked Questions

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