Marketing Research- support your marketing decisions

Marketing Research: support your marketing decisions, available at $94.99, has an average rating of 4.55, with 48 lectures, based on 2789 reviews, and has 9267 subscribers.

You will learn about Ten steps process to Market Research Learn to do a MR brief Design effective questionnaires Learn research metodologies Discover the role of data Use Chat GPT to speed up Marketing Research This course is ideal for individuals who are Marketing Professionals or Business Ownwers or Start- Up or Professional Marketing Students It is particularly useful for Marketing Professionals or Business Ownwers or Start- Up or Professional Marketing Students.

Enroll now: Marketing Research: support your marketing decisions

Summary

Title: Marketing Research: support your marketing decisions

Price: $94.99

Average Rating: 4.55

Number of Lectures: 48

Number of Published Lectures: 48

Number of Curriculum Items: 48

Number of Published Curriculum Objects: 48

Original Price: $79.99

Quality Status: approved

Status: Live

What You Will Learn

Ten steps process to Market Research

Learn to do a MR brief

Design effective questionnaires

Learn research metodologies

Discover the role of data

Use Chat GPT to speed up Marketing Research

Who Should Attend

Marketing Professionals

Business Ownwers

Start- Up

Professional Marketing Students

Target Audiences

Marketing Professionals

Business Ownwers

Start- Up

Professional Marketing Students

++NOW UPDATED WITH CHAT GPT FOR MARKETING RESEARCH++

Our presentation is designed to empower you with the knowledge and skills to leverage AI/CHAT GPT for turbocharging your marketing research. Our comprehensive slides offer precise prompts to guide you through various tasks, such as collecting and presenting publicly available data, creating buyer personas, identifying competitors, and uncovering untapped market opportunities. With our guidance, you can confidently accelerate your marketing research and stay ahead of the curve.

SECTION 7 COMPLETE SLIDE SETS FOR MARKETING RESEARCH AND DIGITAL MARKETING RESEARCH – OVER 350 PAGES OF AWESOME VALUE.

Want to discover the inner Extra Profit in any Business? Then this is the course for you.

With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course.

The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as ” see what you can find” on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy.

DIGITAL MARKETING RESEARCH

Continuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.

After this course you will be able to answer the following key-questions

In a world of Multi-Device Multi-Tasking, do we know how your customer deals with all of this?

What Analytics is telling us about how our customers are using your website?

Are they concerned about Privacy?

What Social Media do they use most, and how?

Do you understand the Psychology of your customers?

Digital Marketing Research has made all of this possible without spending a fortune!

Course Curriculum

Chapter 1: What is Marketing Information and Research

Lecture 1: Intro

Lecture 2: What is Marketing Research

Lecture 3: What is Marketing Research – part 2

Chapter 2: The Marketing Research Process

Lecture 1: The Marketing Research Project

Lecture 2: Ten Steps Research Project

Lecture 3: Ten Steps Research Project – Part 2

Lecture 4: Marketing Research Industry

Lecture 5: Marketing Research Industry – part 2

Lecture 6: The Research Brief

Lecture 7: The Research Brief – part 2

Lecture 8: The Research Brief – part 3

Lecture 9: Sampling

Lecture 10: Sampling – part 2

Chapter 3: Questionnaires and Research Methodologies

Lecture 1: Designing Questionnaires

Lecture 2: Designing Questionnaires – part 2

Lecture 3: Designing Questionnaires – part 3

Lecture 4: Designing Questionnaires – part 4

Lecture 5: Research methodologies – Secondary research – Part 1

Lecture 6: Research methodologies – Secondary research – Part 2

Lecture 7: Research methodologies – Secondary research – Part 3

Lecture 8: Research methodologies – Secondary research – Part 4

Lecture 9: The marketing information system – Part 1

Lecture 10: The marketing information system – Part 2

Lecture 11: The marketing information system – Part 3

Chapter 4: Data Analysis

Lecture 1: Qualitative data – Part 1

Lecture 2: Qualitative data – Part 2

Lecture 3: Quantitative data – Part 1

Lecture 4: Quantitative data – Part 2

Lecture 5: Data analysis – Part 1

Lecture 6: Data analysis – Part 2

Lecture 7: The role of data and databases – Part 1

Lecture 8: The role of data and databases – Part 2

Lecture 9: The role of data and databases – Part 3

Chapter 5: Presenting Findings and Conclusions

Lecture 1: Presenting research findings – Part 1

Lecture 2: Presenting research findings – Part 2

Lecture 3: Marketing information and research – Checklist – part 1

Lecture 4: Marketing information and research – Checklist – part 2

Chapter 6: Digital Marketing Research

Lecture 1: Intro & History

Lecture 2: The Customer is in Charge: Find How

Lecture 3: Multi-Device and Multi-Tasking Research

Lecture 4: Understand Your Customer Buying Process

Lecture 5: Understand Your Customer Research

Lecture 6: Other Types of Web Testing

Lecture 7: Who applies it & Summary

Chapter 7: Chat GPT for Marketing Research

Lecture 1: Using ChatGPT to to speed up marketing research – part 1

Lecture 2: Using ChatGPT to to speed up marketing research – part 2

Chapter 8: Resources

Lecture 1: Slides For Marketing Research for Profit

Lecture 2: Slides for Digital Marketing Research

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 17 votes

2 stars: 50 votes

3 stars: 313 votes

4 stars: 1050 votes

5 stars: 1359 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!