Marketing Strategy for Business-The Complete Master Guide

Marketing Strategy for Business:The Complete Master Guide, available at $69.99, has an average rating of 4.7, with 98 lectures, based on 188 reviews, and has 1930 subscribers.

You will learn about Master SWOT Analysis Create a Strategic Marketing Plan Master effective Market Segmentation Earn more from your Key Customers Understand if your marketing efforts are profitable Use gamification strategy effectively Ten essential Questions to your Marketing Team 10 Quick Lessons to Make your Strategy Stand Out This course is ideal for individuals who are Marketers or Entrepreneurs or Chief Marketing Officers or CEO or Strategic Business Units or Advanced Marketing Students It is particularly useful for Marketers or Entrepreneurs or Chief Marketing Officers or CEO or Strategic Business Units or Advanced Marketing Students.

Enroll now: Marketing Strategy for Business:The Complete Master Guide

Summary

Title: Marketing Strategy for Business:The Complete Master Guide

Price: $69.99

Average Rating: 4.7

Number of Lectures: 98

Number of Published Lectures: 98

Number of Curriculum Items: 98

Number of Published Curriculum Objects: 98

Original Price: $79.99

Quality Status: approved

Status: Live

What You Will Learn

Master SWOT Analysis

Create a Strategic Marketing Plan

Master effective Market Segmentation

Earn more from your Key Customers

Understand if your marketing efforts are profitable

Use gamification strategy effectively

Ten essential Questions to your Marketing Team

10 Quick Lessons to Make your Strategy Stand Out

Who Should Attend

Marketers

Entrepreneurs

Chief Marketing Officers

CEO

Strategic Business Units

Advanced Marketing Students

Target Audiences

Marketers

Entrepreneurs

Chief Marketing Officers

CEO

Strategic Business Units

Advanced Marketing Students

JUST UPDATED :

Using SWOT Analysis to drive Marketing Success:

This section will help to get the best from a key and often misunderstood tool in preparing your Strategy and your Marketing Plan.

How to prepare a Strategic Marketing Plan:In order to write a proper strategic marketing plan, you first need to have a good market strategy to be captured in the plan.

Prepared and presented by Professor Malcolm McDonald, author of over 50 books including the best seller Marketing Plans: How to Prepare Them, How to Profit From Them, this course covers the key points of how to develop a great strategy and link it to a great strategic marketing plan.

It contains 10 modules that break down the work into manageable pieces and which will give you a full understanding of how to do it and profit from it. Each module contains essential principles, tools, templates, and actions that will help you apply the ideas and achieve your goals.

Quantified Value Propositions:Our research shows that only 5% of companies have financially quantified Value Propositions and developing them will differentiate your company. Even if you have little differentiation, the very act of financially quantifying the benefits will give you an advantage over your competitors.

This course is for anyone interested in understanding value more deeply and especially for anyone dealing with customers in the business-to-business (B2B) sector.

We are confident that by completing this course you will have the potential to earn thousands of extra dollars from customers by translating your offers into solid monetary terms that demonstrate the real contribution you make to their profitability.

8 Strategic Marketing Masterclass:From prof. Malcolm McDonald (Seller of more than 500.000 Marketing Books adopted in Top MBA Universities worldwide), Steven W. Erickson (Vice President, Strategic Marketing, Parker Hannifin), Ed Bradford (Business Gamification Strategist) & Ian Dunbar (Market Segmentation Practitioner & Author). 

Will answer your most compelling question: Is your business thriving because the market you are selling to is growing OR because your strategy is working well?

Most businesses are going well ONLY because the market they are in is growing. Once the market is shrinking they close down. The real companies are able to thrive in ANY market condition because they KNOW how to implement STRATEGIC marketing tactics.

     From Top Marketing Experts the best marketing strategy for your business 

Key Account Management = to find how to classify and manage your best customers

Market Segmentation= the first question you should ask when you launch a product

Advanced Market Segmentation= how to get the best from your segmentation

Marketing Planning= how to generate an effective marketing plan

Marketing Planning Implementation= how to implement an effective plan

Marketing Accountability= is your marketing profitable?

Gamification of Strategy = how to use game for create competitive advantage

Ten Questions a CEO Should Ask the Marketing Team=making marketing a strategic part of your company

 

 

     

Course Curriculum

Chapter 1: How to Write a Proper Strategic Marketing Plan

Lecture 1: Introduction to Marketing Palnning

Lecture 2: Focus Resources on Best Opportunities

Lecture 3: The role of marketing strategy in creating shareholder value added

Lecture 4: Where to begin

Lecture 5: How to prepare a winning strategy

Lecture 6: How to segment your decision-makers

Lecture 7: How to understand the needs of your decision-makers

Lecture 8: Setting marketing objectives and strategies

Lecture 9: Linking strategy to shareholder value-added

Lecture 10: Summary & Conclusions

Chapter 2: Using SWOT Analysis to Drive Marketing Success

Lecture 1: SWOT Analysis: an essential tool to formulate your Marketing Strategy

Chapter 3: Quantified Value Proposition:

Lecture 1: Introduction

Lecture 2: Define the Target Market

Lecture 3: Identify Buyers

Lecture 4: Added Value Analysis (Part 1)

Lecture 5: Added Value Analysis (Part 2)

Lecture 6: Financial Qualification

Lecture 7: Categorize

Lecture 8: Conclusions: Communication to Target Customers/Markets

Chapter 4: The Malcolm McDonald Academy: 10 Lessons for Marketing Excellence

Lecture 1: Making the P&L Exciting & Relevant to the Board

Lecture 2: A Brilliant, Easy Way To Start Marketing Planning For Your Organization

Lecture 3: The McDonald Organisational Health Check

Lecture 4: Be Successful Through FOCUS, FOCUS, FOCUS

Lecture 5: Be Successful Through Marketing Strategy. Dont Do The Wrong Things Efficiently

Lecture 6: Why Marketers Must Understand The Cost Of Capital If They Are To Be Successful

Lecture 7: The McDonald Approach To Understanding How Your Market Works

Lecture 8: A Quick Way To Segment Your Market Properly

Lecture 9: Malcolm McDonald on SWOT Analysis That Really Work

Lecture 10: The Best Tool On Planet Earth For Setting Marketing Objectives And Strategies

Chapter 5: Marketing Strategy 2019

Lecture 1: A practical guide for your 2019 marketing plan

Chapter 6: Key Account Management

Lecture 1: How you define a key account – Intro

Lecture 2: A new critical Interface for Sales

Lecture 3: Key Account Management – A practical example

Lecture 4: Selection and Relationship with Key Accounts

Lecture 5: Strategic Purchasing system

Lecture 6: Key Account Portfolio Management

Lecture 7: Key Account Analisys

Lecture 8: How To Select Key Account Managers

Lecture 9: Bonus Lecture: Keep Up with More Marketing Strategy

Chapter 7: Market Segmentation

Lecture 1: Intro to Market Segmentation

Lecture 2: A case study: avoid the price commodity trap

Lecture 3: Market segmentation process

Lecture 4: Product life cycle 1

Lecture 5: Product life cycle 2

Lecture 6: Reasons for market segmentation

Chapter 8: Advanced Market Segmentation

Lecture 1: Market Segmentation Intro

Lecture 2: How do you do segmentation properly

Lecture 3: Design a project specification

Lecture 4: Segmentation process

Lecture 5: Prioritising and selecting elements

Lecture 6: How do you link it to strategy

Lecture 7: What you should get out of it

Chapter 9: Marketing Accountability

Lecture 1: Intro to Marketing Accountability

Lecture 2: Marketing accountablity: the value of goodwill

Lecture 3: Marketing Value Time Lag

Lecture 4: Financial and Business Risks

Lecture 5: Creating Sustainable Competitive Advantage

Lecture 6: What is Marketing Accountability

Lecture 7: Marketing Due Diligence

Lecture 8: Practical Example of Marketing Accountability

Chapter 10: Strategic Marketing Planning

Lecture 1: Marketing Planning Intro

Lecture 2: The Housemarket Plunge

Lecture 3: Sustained Competitive Advantage

Lecture 4: Overwiew to Marketing Planning

Lecture 5: The Ansoff Matrix

Lecture 6: Marketing Planning Example

Lecture 7: The Real SWOT analysis

Lecture 8: How Promotion is linked to market segmentation

Chapter 11: Marketing Plans Implementation

Lecture 1: Marketing Plans Implementation (McDonald)

Lecture 2: Marketing plans – Implementation (Ed Bradford)

Lecture 3: Implementation Steps – Anticipate

Lecture 4: Implementation steps- Initiate

Lecture 5: Implementation steps – Accelerate

Lecture 6: Implementation steps-Integrate

Lecture 7: Sensing implementation success

Lecture 8: Reduce risk of failure

Chapter 12: Marketing Plans Implementation Advanced

Lecture 1: Marketing plan implementation-Intro

Lecture 2: Borrowing brilliance

Lecture 3: The helm model

Lecture 4: Key success factors

Chapter 13: Gamification

Lecture 1: The Gamification of strategy-Intro

Lecture 2: Applying STP to SAM using Simulator

Lecture 3: Using simulator to apply STP to SAM-Step 1 Segmentation

Lecture 4: Using simulator to apply STP to SAM-Step 2 Targeting

Lecture 5: Using simulator to apply STP to SAM-Step 3 Positioning

Lecture 6: The Gamification of strategy-Conclusions

Chapter 14: Marketing in The Boardroom

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 13 votes

2 stars: 5 votes

3 stars: 34 votes

4 stars: 59 votes

5 stars: 77 votes

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