How to set and measure KPIs for your social media marketing

How to set and measure KPIs for your social media marketing, available at Free, has an average rating of 4.35, with 9 lectures, based on 25 reviews, and has 890 subscribers.

You will learn about Understand and segment the social funnel into key customer journey stages Analyse the most important social media metrics for marketers Learn what each matrix measures and how to measure it Understan the value of measuring the right matric for your industry and campaign This course is ideal for individuals who are Intermediate social marketeer It is particularly useful for Intermediate social marketeer.

Enroll now: How to set and measure KPIs for your social media marketing

Summary

Title: How to set and measure KPIs for your social media marketing

Price: Free

Average Rating: 4.35

Number of Lectures: 9

Number of Published Lectures: 9

Number of Curriculum Items: 9

Number of Published Curriculum Objects: 9

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Understand and segment the social funnel into key customer journey stages

Analyse the most important social media metrics for marketers

Learn what each matrix measures and how to measure it

Understan the value of measuring the right matric for your industry and campaign

Who Should Attend

Intermediate social marketeer

Target Audiences

Intermediate social marketeer

Any good marketeer needs to know how to measure the performance of any marketing activity he undertakes, and that does not mean that he needs to be limited to just one.

You may need to measure the success of your activity with multiple results.

Setting up and measuring social media matrices that matters, will prove your effort has had a positive, bottom-line impact on the business.

The right data will assure executives that their investment in social is paying off. It’ll also help you continue to make smarter, more data-driven decisions moving forward.

For the purposes of this course and to make it a bit simpler to understand, we will segment the funnel into four key customer journey stages:

· Awareness: these metrics illuminate your current and potential audience.

· Engagement: these metrics show how audiences are interacting with your content.

· Conversion: these metrics demonstrate the effectiveness of your social engagement.

· Consumer: these metrics reflect how active customers think and feel about your brand.

Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing.

We will go over each customer journey and analyses the KPI we can monitor and measure and how we can measure them

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: The instructor

Chapter 2: The matrices

Lecture 1: What are social media metrics? And why are they important to track?

Lecture 2: Important social media metrics for marketers and The social funnel.

Lecture 3: Awareness metrics

Lecture 4: Engagement metrics

Lecture 5: Conversion metrics

Lecture 6: Customer metrics

Chapter 3: Summary and conclusion

Lecture 1: Summary

Instructors

George Economides
Digital Marketing Professional with 20 plus years experience

Rating Distribution

1 stars: 2 votes

2 stars: 1 votes

3 stars: 2 votes

4 stars: 9 votes

5 stars: 11 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!