The 7 Pillars of Digital Marketing

The 7 Pillars of Digital Marketing, available at $19.99, has an average rating of 4.25, with 82 lectures, 8 quizzes, based on 17 reviews, and has 92 subscribers.

You will learn about Become experts in an innovative, proprietary and holistic Marketing methodology that is transferable between companies, roles and industries. Plan, execute and analyze all types of Marketing efforts, tactics and campaigns. Increase your personal and company’s digital IQ to stay informed of the latest Digital Marketing Strategies. Understand and respect the rich history of Marketing, while being prepared for the hyper-speed of change that lies ahead. Implement actionable and ROI-proven Marketing tactics, techniques and insights to your team and/or company. Evaluate the marketing skill level of your team, company and even your own marketing aptitude in line with the 7 Pillars framework. Ultimately, master the ever evolving disciple that is Marketing. This course is ideal for individuals who are Individuals who are looking to expand their Digital Marketing knowledge! Regardless of whether you're a beginner, intermediate or at an advanced level, 7 Pillars can add real value for you and your Marketing ROI. or This course is NOT for anyone looking to make a quick buck or to gain 1,000,000 Facebook fans overnight. The 7 Pillars of Digital Marketing is a holistic system that teaches students the value of understanding each Pillar both individually and how it relies on the other Pillars too. It is particularly useful for Individuals who are looking to expand their Digital Marketing knowledge! Regardless of whether you're a beginner, intermediate or at an advanced level, 7 Pillars can add real value for you and your Marketing ROI. or This course is NOT for anyone looking to make a quick buck or to gain 1,000,000 Facebook fans overnight. The 7 Pillars of Digital Marketing is a holistic system that teaches students the value of understanding each Pillar both individually and how it relies on the other Pillars too.

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Summary

Title: The 7 Pillars of Digital Marketing

Price: $19.99

Average Rating: 4.25

Number of Lectures: 82

Number of Quizzes: 8

Number of Published Lectures: 81

Number of Published Quizzes: 8

Number of Curriculum Items: 90

Number of Published Curriculum Objects: 89

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Become experts in an innovative, proprietary and holistic Marketing methodology that is transferable between companies, roles and industries.

Plan, execute and analyze all types of Marketing efforts, tactics and campaigns.

Increase your personal and company’s digital IQ to stay informed of the latest Digital Marketing Strategies.

Understand and respect the rich history of Marketing, while being prepared for the hyper-speed of change that lies ahead.

Implement actionable and ROI-proven Marketing tactics, techniques and insights to your team and/or company.

Evaluate the marketing skill level of your team, company and even your own marketing aptitude in line with the 7 Pillars framework.

Ultimately, master the ever evolving disciple that is Marketing.

Who Should Attend

Individuals who are looking to expand their Digital Marketing knowledge! Regardless of whether you're a beginner, intermediate or at an advanced level, 7 Pillars can add real value for you and your Marketing ROI.

This course is NOT for anyone looking to make a quick buck or to gain 1,000,000 Facebook fans overnight. The 7 Pillars of Digital Marketing is a holistic system that teaches students the value of understanding each Pillar both individually and how it relies on the other Pillars too.

Target Audiences

Individuals who are looking to expand their Digital Marketing knowledge! Regardless of whether you're a beginner, intermediate or at an advanced level, 7 Pillars can add real value for you and your Marketing ROI.

This course is NOT for anyone looking to make a quick buck or to gain 1,000,000 Facebook fans overnight. The 7 Pillars of Digital Marketing is a holistic system that teaches students the value of understanding each Pillar both individually and how it relies on the other Pillars too.

Looking to expand your Marketing knowledge base and take it to the next level??

The 7 Pillars of Digital Marketing&?is a comprehensive framework and a new paradigm for learning and mastering the ever evolving discipline of marketing. It provides a new prism through which to view strategy, budgeting, execution and analysis of the entire universe of integrated (digital and traditional) marketing ideas, tactics and techniques. 7 Pillars illuminates the entire Internet ecosystem – from Social Media to Website Analytics – and provides a practical methodology for understanding the full spectrum of digital marketing opportunities. The?course expertly?covers:

Digital Strategy

Content Marketing

Search Engine Optimization

Social Media Marketing

Web Design

Digital Advertising & Media

Branding

Analytics & ROI

7 Pillars is a practical and scientific approach to marketing, not some vague, jargon-laden theory. It has been forged in the fire of nearly 20 years of marketing trials and activity, on behalf of startups and Fortune 500 companies. It makes marketing accountable! The results – mistakes and successes alike – are brought forth into this all-encompassing, learnable methodology.?

The beauty of 7 Pillars is that it brings every little detail – from a mobile app feature, to a specific search engine keyword – back to the whole. Marketing is a holistic, interconnected field that requires a framework to understand how everything fits together. Learning a specific tactic in a vacuum is counter-productive. The Pillars represent far more than specific tactics; they are overarching principles or energies that govern the marketing world.

Arman Rousta, CEO of Blueliner and author of The 7 Pillars of Digital Marketing book,?was inspired to create 7 Pillars so that his?staff and clients had access to a complete educational and organizational system, upon which one?can?build and apply marketing knowledge.?

It is?used for the planning, execution and analysis of all types of marketing efforts and?can be implemented by even non-technical business owners. You will be a Digital Marketing Expert (or Blue Belt Samurai as we call it)?in no time!

Course Curriculum

Chapter 1: Introduction to The 7 Pillars of Digital Marketing Framework

Lecture 1: Introduction from Arman

Lecture 2: Introduction: The 7 Pillars Framework

Lecture 3: The 7 Core Principles Video

Lecture 4: The 7 Core Principles

Lecture 5: The 7 Dimensions: Master Filtration System of Marketing Practices

Chapter 2: Dimension 1: The 7 Pillars of Digital Marketing

Lecture 1: The 7 Pillars of Digital Marketing Video

Lecture 2: An Introduction to the 7 Pillars of Digital Marketing

Lecture 3: Pillar 1: Content

Lecture 4: Pillar 2: Design

Lecture 5: Pillar 3: Search

Lecture 6: Pillar 4: Media

Lecture 7: Pillar 5: CRM

Lecture 8: Pillar 6: Social

Lecture 9: Exercise – How does Pillar 1 (Content) relate to the others?

Lecture 10: Exercise – Mobile Advertising Strategy

Chapter 3: The 7 Pillars of Traditional Marketing

Lecture 1: The 7 Pillars of Traditional Marketing Video

Lecture 2: An Introduction to the 7 Pillars of Traditional Marketing

Lecture 3: Traditional Pillar 1: Content

Lecture 4: Traditional Pillar 2: Branding

Lecture 5: Traditional Pillar 3: Advertising

Lecture 6: Traditional Pillar 4: Public Relations

Lecture 7: Traditional Pillar 5: Sales

Lecture 8: Traditional Pillar 6: Event Marketing

Lecture 9: Traditional Pillar 7: Direct Marketing

Chapter 4: Dimension 2: The 7 Modes

Lecture 1: The 7 Modes Video

Lecture 2: Introduction to the 7 Modes

Lecture 3: Mode 1: Brainstorming

Lecture 4: Mode 1 Brainstorming Video

Lecture 5: Mode 2: ROI

Lecture 6: Mode 2 ROI Video

Lecture 7: Mode 3: Strategy

Lecture 8: Mode 3 Strategy- Video

Lecture 9: Mode 4: People

Lecture 10: Mode 4 People- Video

Lecture 11: Mode 5: Tools

Lecture 12: Mode 5 Tools- Video

Lecture 13: Mode 6: Execution

Lecture 14: Mode 7: Analytics

Lecture 15: Mode 6 & 7 – Execution and Analytics – Video

Chapter 5: The 49er Matrix

Lecture 1: The 49er Matrix Introduction Video

Lecture 2: The 49er Matrix Case Study Video

Lecture 3: The 49er Matrix

Chapter 6: Dimension 3: The 7 Angles (or Tracks)

Lecture 1: The 7 Angles Video

Lecture 2: Introduction to the 7 Angles

Lecture 3: Angle 1 (A1): Marketing (Flat)

Lecture 4: Angle 2 (A2): Creative (Flat)

Lecture 5: Angle 3 (A3): Technical (Flat)

Lecture 6: Angle 4 (A4): Management (Sharp)

Lecture 7: Angle 5 (A5): Financial (Sharp)

Lecture 8: Angle 6 (A6): Legal (Sharp)

Lecture 9: Angle 7 (A7): Venture (Sharp)

Chapter 7: Dimension 4: The 7 Levels [of Skill & Difficulty]

Lecture 1: The 7 Levels Video

Lecture 2: Introduction to the 7 Levels

Lecture 3: Level 1 (L1): White Belt (Beginner Level, Novice)

Lecture 4: Level 2 (L2): Yellow Belt (Intermediate Level 1)

Lecture 5: Level 3 (L3): Orange Belt (Intermediate Level 2)

Lecture 6: Level 4 (L4): Green Belt (Intermediate Level 3)

Lecture 7: Level 5 (L5): Brown Belt (Advanced Level 1)

Lecture 8: Level 6 (L6): Black Belt (Advanced Level 2)

Lecture 9: Level 7 (L7): Blue Belt (Mastery Level)

Lecture 10: The Pyramids of Knowledge

Chapter 8: Dimensions 5: Markets, Dimension 6: Industries & Dimension 7: Time (Eras)

Lecture 1: Dimension 5 Video: Markets

Lecture 2: Dimension 5: Markets (Geos, Demos & Psych)

Lecture 3: Dimension 6 Video: Industries

Lecture 4: Dimension 6: Industries

Lecture 5: Dimension 7 Video: Time [Eras]

Lecture 6: Dimension 7: Time [Eras]

Chapter 9: The 7 Marketing Personality Types [MPT]

Lecture 1: The 7 Marketing Personality Types Introduction Video

Lecture 2: Introduction to the 7 Marketing Personality Types

Lecture 3: MPT1: Number Cruncher

Lecture 4: MPT2: Information Gatherer

Lecture 5: MPT3: Hunter

Lecture 6: MPT4: Farmer

Lecture 7: MPT5: Idea Person

Lecture 8: MPT6: Doer

Lecture 9: MPT7: Visionary

Lecture 10: The 7 Marketing Personality Types 'Early Bird vs. Night Owl' Video

Lecture 11: Know Your Best Time of Day: Early Bird vs. Night Owl

Chapter 10: Conclusion & Follow-Ups

Lecture 1: Conclusion Video

Lecture 2: Conclusion

Lecture 3: About The Course Creator

Instructors

Arman Rousta
CEO, Blueliner

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 2 votes

4 stars: 8 votes

5 stars: 7 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!