Marketing Analytics- Customer Value and Promotion Strategy

Marketing Analytics: Customer Value and Promotion Strategy, available at $59.99, has an average rating of 3.97, with 21 lectures, 3 quizzes, based on 798 reviews, and has 77987 subscribers.

You will learn about Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability. Incorporate the impact of discount rate and retention rate to calculate customer value Run Monte-Carlo Simulation to model uncertainity in Market This course is ideal for individuals who are Anyone curious to master Customer valuation models from beginner to advanced It is particularly useful for Anyone curious to master Customer valuation models from beginner to advanced.

Enroll now: Marketing Analytics: Customer Value and Promotion Strategy

Summary

Title: Marketing Analytics: Customer Value and Promotion Strategy

Price: $59.99

Average Rating: 3.97

Number of Lectures: 21

Number of Quizzes: 3

Number of Published Lectures: 18

Number of Published Quizzes: 3

Number of Curriculum Items: 24

Number of Published Curriculum Objects: 21

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.

Incorporate the impact of discount rate and retention rate to calculate customer value

Run Monte-Carlo Simulation to model uncertainity in Market

Who Should Attend

Anyone curious to master Customer valuation models from beginner to advanced

Target Audiences

Anyone curious to master Customer valuation models from beginner to advanced

You’re looking for a complete course that will teach you how to calculate customer value todrive business decisions involving product pricing, acquisition cost, marketing cost, and many other parts of the business., right?

You’ve found the right course Customer Valuation for Entrepreneurs and Marketers! This courseteaches you everything you need to know about different methods to find customer lifetime value and how to find it in Excel using advanced excel tool.

After completing this course you will be able to:

Understand the value of your customers to make intelligent decisions on how to spend money acquiring them

Learn how to measure customer value based on the customer value concept

Use Monte-Carlo simulation to incorporate uncertainty in customer value models

Confidently practice, discuss and understand Customer value models used by organizations

How this course will help you?

A Verifiable Certificate of Completion is presented to all students who undertake this Customer Valuation for Entrepreneurs and Marketers course.

If you are a business manager or an executive, or a student who wants to learn, calculate and apply customer value in real world problems of business, this course will give you a solid base for that by teaching you the most popular Customer lifetime value models and how to implement it.

Why should you choose this course?

We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts through how-to examples. Each section has the following components:

Theoretical concepts and use cases of different Customer value models

Step-by-step instructions on implement such models in excel

Downloadable Excel file containing data and solutions used in each lecture

Class notes and assignments to revise and practice the concepts

The practical classes where we create the model  is something which differentiates this course from any other course available online.

What makes us qualified to teach you?

The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this course

We are also the creators of some of the most popular online courses – with over 170,000 enrollments and thousands of 5-star reviews like these ones:

This is very good, i love the fact the all explanation given can be understood by a layman – Joshua

Thank you Author for this wonderful course. You are the best and this course is worth any price. – Daisy

Our Promise

Teaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.

Download Practice files, take Quizzes, and complete Assignments

With each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts. Each section contains a practice assignment for you to practically implement your learning.

What is covered in this course?

Understand the value of your customers to make intelligent decisions on how to spend money acquiring them. In this course, we will explore how one can use excel for finding Customer value to

Find lifetime customer value

Take data driven decision on deciding acquisition cost, retention efforts etc

Let me give you a brief overview of the course

Section 1 – Introduction

In this section we will learn about the course structure

Section 2 – Lifetime Customer Value

In this section, we will discuss about the basic of concepts of Customer Lifetime value.

Section 3 – Variations and Sensitivity Analysis

In this section you will learn how to create excel model to find lifetime customer value and perform sensitivity analysis to capture variations in lifetime value under different scenarios.

Section 4 – Monte Carlo Simulation

This section we will learn the basics and use-cases of Monte Carlo Simulation. We will also use Monte Carlo simulation to find customer value in uncertain scenarios.

Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel[Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst.

I am pretty confident that the course will give you the necessary knowledge and skills to immediately see practical benefits in your work place.

Go ahead and click the enroll button, and I’ll see you in lesson 1

Cheers

Start-Tech Academy

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Files for this course

Chapter 2: Lifetime Customer Value

Lecture 1: Lifetime Customer Value – Key concepts

Lecture 2: This is a milestone!

Lecture 3: Lifetime Customer Value – Excel model

Chapter 3: Variations and Sensitivity Analysis

Lecture 1: Sensitivity Analysis in Excel

Lecture 2: Variations in finding customer value

Chapter 4: Monte Carlo Simulation

Lecture 1: Monte Carlo Simulation – Introduction

Lecture 2: Monte Carlo Simulation – Example

Lecture 3: Problem Statement

Lecture 4: Monte Carlo Simulation in Excel: Part 1

Lecture 5: Monte Carlo Simulation in Excel: Part 2

Lecture 6: Monte Carlo Simulation in Excel: Part 3

Chapter 5: Appendix

Lecture 1: Essential Excel functions

Lecture 2: Popular Excel charts

Chapter 6: Congratulations & about your certificate

Lecture 1: The final milestone!

Lecture 2: About your certificate

Lecture 3: Bonus Lecture

Instructors

Start-Tech Academy
5,000,000+ Enrollments | 4.5 Rated | 160+ Countries

Rating Distribution

1 stars: 14 votes

2 stars: 32 votes

3 stars: 151 votes

4 stars: 287 votes

5 stars: 314 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!