Essential SEO Training For Successful Web Marketing

Essential SEO Training For Successful Web Marketing, available at $34.99, has an average rating of 4.3, with 60 lectures, based on 93 reviews, and has 3080 subscribers.

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Summary

Title: Essential SEO Training For Successful Web Marketing

Price: $34.99

Average Rating: 4.3

Number of Lectures: 60

Number of Published Lectures: 60

Number of Curriculum Items: 60

Number of Published Curriculum Objects: 60

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Who Should Attend

Target Audiences

Master the art of SEO and Web Marketing for Web Entrepreneur.

In this training course for SEO (Search Engine Optimization) fundamentals, expert author and internet marketer, Kevin Bates takes you through the sometimes confusing world of web site optimization for search engines. This SEO tutorial is designed for the beginner, and you do not have to have prior knowledge of SEO – however some HTML knowledge and website experience are recommended.

You will start with the basics of what SEO is, how search engines operate, and some of the tools available to you. Once you are comfortable with the basics, Kevin delves into the technical side of SEO – sitemaps, redirects, nofollows and how to handle dynamic content. You will learn about on and off page optimization, how to measure, track and test your optimization, and even how to use paid search effectively.

By the conclusion of this video based training for search engine optimization, you will be familiar with the process of optimizing your website, choosing keywords and the basics of paid search marketing to generate more traffic for your website.

Course Goals:

Learn highly effective SEO techniques that boost rankings

Learn how not to trip over optimization penalties that could lead to your site being sandoxed or banned.

Learn to reverse engineer your Competitors SEO Strategies and turn them to your advantage

Learn how to find niche keywords with a high conversation rate

Learn how to use Google's own reporting to find untapped commercial traffic

Gain an Understanding of Commercial Intent and learn how to capitalize on it.

Learn the fundamentals of Paid Search and how to make it profitable

Learn effective use of Social Media Marketing

Course Curriculum

Chapter 1: 01. Course Introduction

Lecture 1: 0101 Who This Course Is For

Lecture 2: 0102 What To Expect From This Course

Chapter 2: 02. SEO Foundation

Lecture 1: 0201 How Search Engines Operate

Lecture 2: 0202 Setting Up Google Analytics

Lecture 3: 0203 The Buying Cycle

Lecture 4: 0204 Myths And Misconceptions About SEO

Lecture 5: 0205 Building An Email List

Lecture 6: 0206 Email Marketing Strategies

Lecture 7: 0207 Local Search Optimization

Lecture 8: 0208 Additional Resources

Lecture 9: 0209 Browser Plug-Ins

Chapter 3: 03. Research

Lecture 1: 0301 Why You Need To Do Research

Lecture 2: 0302 Understanding Search Intention

Lecture 3: 0303 Using The Google Keyword Tool

Lecture 4: 0304 How To Do Competitive Research

Lecture 5: 0305 Finding Opportunities With Google Analytics

Lecture 6: 0306 Testing Keywords With Paid Search

Lecture 7: 0307 Searching With Advanced Search Operators

Chapter 4: 04. Technical SEO

Lecture 1: 0401 Why You Need Technical SEO

Lecture 2: 0402 Avoiding Duplicate Content

Lecture 3: 0403 Building An XML Sitemap

Lecture 4: 0404 Setting Up Your Robots.txt

Lecture 5: 0405 Using Google Webmaster Tools – Part 1

Lecture 6: 0406 Using Google Webmaster Tools – Part 2

Lecture 7: 0407 When To Use The nofollow Tag

Lecture 8: 0408 How To Handle Redirects

Lecture 9: 0409 HTML And CSS For Search Friendly Design

Lecture 10: 0410 Setting Up Your RSS Feed

Lecture 11: 0411 Setting Up 404 Pages

Lecture 12: 0412 SEO For Dynamic Content

Chapter 5: 05. On-Page Optimization

Lecture 1: 0501 Why You Need On-Page Optimization

Lecture 2: 0502 Creating Search Optimized Content

Lecture 3: 0503 Writing An Effective Page Title

Lecture 4: 0504 How To Use Headings And Subheadings

Lecture 5: 0505 Writing Enticing META Descriptions

Lecture 6: 0506 Using Image ALT Text

Lecture 7: 0507 How To Use Internal Links

Lecture 8: 0508 When And How To Link To External Sites

Lecture 9: 0509 Blogging For SEO

Chapter 6: 06. Off-Page Optimization

Lecture 1: 0601 Why You Need Off-Page Optimization

Lecture 2: 0602 The Basics Of Link Building

Lecture 3: 0603 Quality Of Links Vs. Quantity Of Links

Lecture 4: 0604 Why Optimized Anchor Text Is Essential

Lecture 5: 0605 Finding And Acquiring Your Competitors Links

Lecture 6: 0606 Directory Submissions

Lecture 7: 0607 Using Guest Posting For Links

Lecture 8: 0608 How Social Media Affects Link Building

Lecture 9: 0609 How To Use Online PR For Links – Part 1

Lecture 10: 0610 How To Use Online PR For Links – Part 2

Chapter 7: 07. Measurement And Optimization

Lecture 1: 0701 Why You Need To Track And Test

Lecture 2: 0702 Tracking SEO With Google Analytics – Part 1

Lecture 3: 0703 Tracking SEO With Google Analytics – Part 2

Lecture 4: 0704 Setting Up Goals And Revenue Tracking

Lecture 5: 0705 A/B Testing And Conversion Optimization

Chapter 8: 08. Paid Search

Lecture 1: 0801 How Paid Search Can Help With SEO

Lecture 2: 0802 Setting Up Your Adwords Account

Lecture 3: 0803 Setting Your Bids And Budget

Lecture 4: 0804 Measuring ROI

Chapter 9: 09. Conclusion

Lecture 1: 0901 Wrap-Up

Lecture 2: 0902 Taking Action

Instructors

Infinite Skills
High Quality Training

Rating Distribution

1 stars: 2 votes

2 stars: 4 votes

3 stars: 8 votes

4 stars: 29 votes

5 stars: 50 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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