Market Research- Marketing Psychology Consumer Behavior

Market Research: Marketing Psychology & Consumer Behavior, available at $54.99, has an average rating of 4.36, with 46 lectures, based on 184 reviews, and has 13345 subscribers.

You will learn about Conduct marketing research with interviews Conduct marketing research with surveys Conduct marketing research with focus groups Conduct marketing research with data and KPIs This course is ideal for individuals who are Business owners, entrepreneurs, and marketers It is particularly useful for Business owners, entrepreneurs, and marketers.

Enroll now: Market Research: Marketing Psychology & Consumer Behavior

Summary

Title: Market Research: Marketing Psychology & Consumer Behavior

Price: $54.99

Average Rating: 4.36

Number of Lectures: 46

Number of Published Lectures: 42

Number of Curriculum Items: 46

Number of Published Curriculum Objects: 42

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Conduct marketing research with interviews

Conduct marketing research with surveys

Conduct marketing research with focus groups

Conduct marketing research with data and KPIs

Who Should Attend

Business owners, entrepreneurs, and marketers

Target Audiences

Business owners, entrepreneurs, and marketers

If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods:

Interviews

Surveys

Focus groups

Measuring data and KPIs

Using industry reports

MARKETING PSYCHOLOGY

After going over standard industry research, you will also learn marketing psychology. These are common principles that marketers use to position their products and marketing messaging that align with how buyers make purchasing decisions.

You will learn about the role of emotions in purchasing decisions compared to the role of logic and reasoning, when each is used, to what extent, and in which way.

PARADOX OF DOING CONSUMER RESEARCH DURING THE BUSINESS IDEA STAGE

More often than entrepreneurs think it will happen, they get the demographics and psychographics of their target users quite wrong. But it makes a lot of sense because when your business is in the business idea stage, you are blinded by excitement and operating on assumptions that fuel that excitement.

This is why you have to do your market research before you start your business. Market research is the data-driven approach to replacing assumptions with facts so you can start your business the right way.

CONSUMER RESEARCH IS ALSO IMPORTANT FOR MARKETING RESEARCH

To create any kind of a marketing strategy, you need to know who you are marketing to. So the deeper you understand and research your consumers, the more accurate your marketing research and subsequent marketing plan and strategy will be.

Invest in your future! Enroll today!

Course Curriculum

Chapter 1: Introduction and warm welcome

Lecture 1: Introduction and welcome to this market research and consumer behavior course

Lecture 2: Consumers and people behave differently than they say

Lecture 3: Starting to identify our target market and getting over initial assumptions

Chapter 2: Interviews as a part of your market research and consumer research

Lecture 1: How to get feedback on business ideas & how to get expert feedback

Lecture 2: Paid options to get business idea feedback

Chapter 3: Conducting surveys to do your consumer research

Lecture 1: Survey section introduction

Lecture 2: Creating an account in Google Docs so we can use Google Forms

Lecture 3: Multi-page forms

Lecture 4: Finishing the course customer feedback form

Lecture 5: Script for the feedback collection email

Lecture 6: Customer feedback form results

Chapter 4: Focus groups

Lecture 1: Focus group costs – few thousand and different if you do it or a firm

Lecture 2: How to run a single focus group meeting

Lecture 3: Consumer observation – ask consumers if you can observe them use your product

Chapter 5: Existing market research by firms

Lecture 1: Using existing research by research firms

Chapter 6: KPIs for innovation in startups

Lecture 1: Section introduction – using data, analytics, and KPIs to do market research

Lecture 2: Defining KPI and examples of KPI

Lecture 3: KPI for innovative start-ups in every part of their process

Chapter 7: Google Analytics introduction to monitor your KPIs

Lecture 1: Introduction to Google Analytics 4

Lecture 2: Diving a little deeper into Google Analytics 4

Lecture 3: Setting up Google Analytics 4

Lecture 4: How To Connect GA4 To Your Website Data Stream

Lecture 5: Demo of Google Analytics 4 for a Google website and custom reports

Lecture 6: CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example

Lecture 7: User navigation flow in Google Analytics of your innovation or startup website

Lecture 8: Quality of the traffic and secondary metrics in Google Analytics

Chapter 8: Extra way to do market research

Lecture 1: Validating business ideas by starting small and testing them in the market

Chapter 9: Active listening

Lecture 1: Active listening for your customer service

Lecture 2: Example of active listening and improved comprehension I had to go through

Lecture 3: Ask to rephrase to make sure you understood

Chapter 10: Psychology principles used in marketing

Lecture 1: Introduction to marketing psychology

Lecture 2: The extent of emotion in marketing, sales, and buying

Lecture 3: AIDA

Chapter 11: The psychological principle of Social Proof in business and marketing

Lecture 1: Social proof theory introduction

Lecture 2: Awards for social proof

Lecture 3: Testimonials

Lecture 4: Publicity and featured in

Chapter 12: The psychological principle of scarcity in business and marketing

Lecture 1: How to use discounts to boost sales

Lecture 2: Scarcity – learn to manufacture scarcity and get people to buy now

Chapter 13: Additional marketing psychology

Lecture 1: Reciprocity principle – based on cooperation – free or extra value

Lecture 2: Information gap theory – common in headlines that don't tell everything

Chapter 14: Conclusion – thank you for being a great student

Lecture 1: Thank you for taking this market research and marketing psychology course

Instructors

Alex Genadinik
Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube

Rating Distribution

1 stars: 1 votes

2 stars: 2 votes

3 stars: 24 votes

4 stars: 74 votes

5 stars: 83 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!