The Complete Marketing Strategy with Hands-on Exercises

The Complete Marketing Strategy with Hands-on Exercises, available at $79.99, has an average rating of 4.74, with 52 lectures, 8 quizzes, based on 148 reviews, and has 7325 subscribers.

You will learn about Potentially Get Hired as a Marketing/Product/Brand Manager Build Marketing Plan & Set up 4Ps of Marketing Customer Segmentation with Data Market Research & Understand Customer Needs Product Management & Design/Launch of a Product Leverage Pricing Strategies & Customer Psychology Financial Business Case Development Write Award-Winning Marketing Brief Marketing Analytics & Big Data Model Design Calculate Customer Lifetime Value & Design Customer Life Cycle Build Marketing Campaigns & Measure Success 25 Hands-on Exercises & Much More! This course is ideal for individuals who are Anyone who wants to become a marketing professional or All students who are excited about marketing and communication or Professionals with marketing career goals (regardless their background or current role) or Business owners and people who are planning to become entrepreneurs or Marketing and Business Executives or MBA graduates It is particularly useful for Anyone who wants to become a marketing professional or All students who are excited about marketing and communication or Professionals with marketing career goals (regardless their background or current role) or Business owners and people who are planning to become entrepreneurs or Marketing and Business Executives or MBA graduates.

Enroll now: The Complete Marketing Strategy with Hands-on Exercises

Summary

Title: The Complete Marketing Strategy with Hands-on Exercises

Price: $79.99

Average Rating: 4.74

Number of Lectures: 52

Number of Quizzes: 8

Number of Published Lectures: 52

Number of Published Quizzes: 8

Number of Curriculum Items: 60

Number of Published Curriculum Objects: 60

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Potentially Get Hired as a Marketing/Product/Brand Manager

Build Marketing Plan & Set up 4Ps of Marketing

Customer Segmentation with Data

Market Research & Understand Customer Needs

Product Management & Design/Launch of a Product

Leverage Pricing Strategies & Customer Psychology

Financial Business Case Development

Write Award-Winning Marketing Brief

Marketing Analytics & Big Data Model Design

Calculate Customer Lifetime Value & Design Customer Life Cycle

Build Marketing Campaigns & Measure Success

25 Hands-on Exercises & Much More!

Who Should Attend

Anyone who wants to become a marketing professional

All students who are excited about marketing and communication

Professionals with marketing career goals (regardless their background or current role)

Business owners and people who are planning to become entrepreneurs

Marketing and Business Executives

MBA graduates

Target Audiences

Anyone who wants to become a marketing professional

All students who are excited about marketing and communication

Professionals with marketing career goals (regardless their background or current role)

Business owners and people who are planning to become entrepreneurs

Marketing and Business Executives

MBA graduates

Learn from an Awarded Marketing Expert with experience in Fortune Global 500 Companies

Why is This Course Unique?

After reviewing many available courses in market, we realized that the main issue/feedbacks were related to getting too much theoretical information without implementation examples. This makes students unprepared in real life business situations and ending up as forgetting what they learn.

So, in this course we provide 25 data driven hands-on exercises that include financial business case development, writing marketing brief, designing a product, deciding right price etc. to teach each section in a way can be full understood and always remembered.

Also, we focus on real life and big brand examples in several sections such as segmentation, life cycle management, digital marketing, product management etc. with case studies.

Is This Course Right for You?

Regardless of you are a student or someone with complete different background or even an experienced marketer; this course will make you complete business and marketing strategy expert.

You will be able to be potentially hired as a business expert (Marketing, Product, Brand Management). If you run your own business, you will be able to grow your own business and sales through right marketing efforts.

What Will You Learn?

1. How to Build a Marketing Mix?

2. 4P of Marketing with Real Life Examples

3. How to Target Right Customers?

4. Market Segmentation with Real Life Examples and Exercises with Data

5. How to Understand Target Customer’s Need?

6. Marketing Research with Question Examples

7. How to Design Right Product for Your Target Customer’s Need?

8. Product Design Exercise

9. How to Launch a New Product?

10. Go-To-Market Strategy

11. Competitive Analysis with Exercise

12. Value Propositions with Case Studies

13. How to Decide Right Price?

14. Price Optimization with Demand Curves with Exercises

15. Understanding Price Elasticity with Exercises

16. What are Psychological Pricing Strategies?

17. Prospect Theory with Campaign Exercise

18. Pricing Mind Games

19. How to Build a Financial Business Case?

20. Full Structure and Detailed Exercise

21. How to Promote Your Product?

22. Marketing Communications

23. Digital Marketing with Example Campaigns

24. 12 Important Marketing Terms

25. How to Write Perfect Marketing Brief?

26. Full Structure and Award-Winning Brief Exercise

27. How to Measure Success of Your Campaign?

28. Incremental Impact Calculations with Exercises

29. Where to Sell Your Product?

30. Channel Marketing Strategy with Exercise

31. How to Increase Customer Value?

32. Framework of CVM

33. Calculation of Customer Lifetime Value with Exercise

34. How to Minimize Churn/Disconnection?

35. Big Data Model Structure with Exercise

36. Correlation Matrix Exercise

37. How to Build Perfect Life Cycle for Customers?

38. Structure & Real-Life Brand Exercise

39. How to Build a Successful Campaign?

40. Personalized Marketing with Campaign Examples

41. Extra: How to Innovate?

42. Fishbone Technic with Exercise

43. Hyper personalization in Marketing with Real Life Examples

44. Extra: How to use Microsoft Excel?

45. Essential formulas & If function

46. PivotTables

47. Vlookup

Course Curriculum

Chapter 1: Understanding Strategic Framework of Marketing

Lecture 1: Introduction

Lecture 2: What is Marketing?

Lecture 3: Exercise 1 : Let's Shape Marketing Mix (The 4 Ps of Marketing)

Chapter 2: Who is Your Target Audience? : Market Segmentation

Lecture 1: What is Market Segmentation?

Lecture 2: Segmentation Types : Real Life Examples

Lecture 3: Exercise 2 & 3 : Let's Create Market Segmentation with Data

Lecture 4: How to Build & Leverage Segments? : Real Life Examples

Chapter 3: Understanding the Need of Your Target Audience : Market Research

Lecture 1: What is Market Research & Types of Market Research?

Lecture 2: Exercise 4 : Let's See Question Examples for Market Research?

Lecture 3: What is NPS (Net Promoter Score)? : Calculation Example

Chapter 4: How to Find The Right Solution for Customer Need? : Product Development

Lecture 1: How to Build Go-to-Market Strategy? : Product Marketing

Lecture 2: Exercise 5 : Let's Conduct a Competitive Analysis

Lecture 3: Creating Right Value Proposition for Product

Lecture 4: Exercise 6 : Let's Determine the Right Price with Economic Value Calculation

Lecture 5: Exercise 7 : Let's Design a Mobile Phone Based on Perceived Value

Lecture 6: McKinsey Case Study : Understanding Value Map for Products

Lecture 7: Golden Rules of Product Management : Real Life Examples

Chapter 5: How to Set Right Value for Product? : Pricing

Lecture 1: Understanding Different Pricing Strategies : Real Life Examples

Lecture 2: Exercise 8 & 9 : Let's Optimize Price with Market Demand Curves

Lecture 3: Exercise 10 : Let's Calculate Price Elasticity of Demand

Lecture 4: Understanding Customer Psychology & Exercise 11 : Prospect Theory

Lecture 5: Psychological Pricing Tricks & Exercise 12 : Let's Draw a Pricing Curve

Lecture 6: How to Build a Financial Business Case? : Structure & Tips

Lecture 7: Exercise 13 : Let's Build a Business Case!

Lecture 8: Exercise 14 : Let's Calculate Net Present Value & Return on Investment (ROI)

Chapter 6: How to Promote a Product? : Marketing Communications

Lecture 1: What is Marketing Communication (MarCom) & Objectives of MarCom?

Lecture 2: ATL & BTL & TTL Advertising : Real Life Example

Lecture 3: How to Build a MarCom Plan in an Organization? – Working with Agency

Lecture 4: Exercise 15 : Let's Write a Marketing Brief Together!

Lecture 5: Digital Marketing : Successful Real Life Campaign Examples

Lecture 6: 12 Important Marketing Terms You Should Know

Lecture 7: Exercise 16 : Let's Measure the Campaign Success via Target vs Control Groups

Lecture 8: Exercise 17 : Let's Measure the Digital Campaign Success via Incremental Revenue

Chapter 7: Where to Sell Your Product? : Channel Marketing

Lecture 1: What is Channel Marketing with Benefits & Risks?

Lecture 2: What are the Types of Channel Marketing Strategy? : Real Life Examples

Lecture 3: Exercise 18 : Let's Decide the Best Channel Strategy for a Manufacturer

Lecture 4: Channel Marketing Strategy of Apple Brand

Chapter 8: How to Make Most of the Existing Customers? : Base Marketing

Lecture 1: What is Base Marketing?

Lecture 2: Who Needs Base Marketing? (Customer Value Management)

Lecture 3: Understanding the Framework of Base Marketing (CVM) : Real Life Examples

Lecture 4: Customer as Investment : Customer Lifetime Value

Lecture 5: Exercise 19 : Let's Calculate the Customer Lifetime Value (CLV)

Lecture 6: Understanding Churn Management & Retention Strategies

Lecture 7: Exercise 20 : Let's Evaluate the Accuracy of a Big Data Churn Model

Lecture 8: Exercise 21 : Let's Build a Customer Lifecycle Program!

Lecture 9: Exercise 22: Let's Build Personalized Marketing Campaigns & Real Life Examples

Lecture 10: Campaign Management with Exercise 23 : Let's Build an Outbound Campaign

Chapter 9: EXTRA : Innovation & Microsoft Excel Tips

Lecture 1: What is Innovation & Fishbone Technic?

Lecture 2: Exercise 24 : Let's Solve a Problem with Fishbone Technic!

Lecture 3: What is the Next Level of Marketing? : Real Life Examples

Lecture 4: Exercise 25 : Microsoft Excel Tips (If Function, PivotTables, Vlookup)

Lecture 5: Congratulations & Thank You!

Instructors

Tonguc Akbas
Marketing Manager

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 6 votes

4 stars: 26 votes

5 stars: 115 votes

Frequently Asked Questions

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