30 Copywriting Secrets from the Best Ad Campaign of All Time

30 Copywriting Secrets from the Best Ad Campaign of All Time, available at $69.99, has an average rating of 4.55, with 32 lectures, based on 698 reviews, and has 3249 subscribers.

You will learn about Write headlines that grab attention Write headlines that compel prospects to read the body copy Write headlines that work with visuals Write opening lines that compel readers to read the rest of the ad Use irony to grab attention Follow a simple, step-by-step formula for writing body copy Build trust with body copy Find and write unusual testimonials Write effective endings to a sales message Write copy that keeps readers reading right to the end Write clever, effective endings to sales copy This course is ideal for individuals who are Any copywriter who wants to learn copywriting tips from the most successful print advertising campaign in history or Copywriters who want to perfect their craft or Writers who want to learn the basics of how to write effective print advertising copy or This course is not for people who want tips on SEO copywriting or This course does not deal with online copywriting or This course does not offer any advice on how to start a copywriting business It is particularly useful for Any copywriter who wants to learn copywriting tips from the most successful print advertising campaign in history or Copywriters who want to perfect their craft or Writers who want to learn the basics of how to write effective print advertising copy or This course is not for people who want tips on SEO copywriting or This course does not deal with online copywriting or This course does not offer any advice on how to start a copywriting business.

Enroll now: 30 Copywriting Secrets from the Best Ad Campaign of All Time

Summary

Title: 30 Copywriting Secrets from the Best Ad Campaign of All Time

Price: $69.99

Average Rating: 4.55

Number of Lectures: 32

Number of Published Lectures: 32

Number of Curriculum Items: 33

Number of Published Curriculum Objects: 33

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Write headlines that grab attention

Write headlines that compel prospects to read the body copy

Write headlines that work with visuals

Write opening lines that compel readers to read the rest of the ad

Use irony to grab attention

Follow a simple, step-by-step formula for writing body copy

Build trust with body copy

Find and write unusual testimonials

Write effective endings to a sales message

Write copy that keeps readers reading right to the end

Write clever, effective endings to sales copy

Who Should Attend

Any copywriter who wants to learn copywriting tips from the most successful print advertising campaign in history

Copywriters who want to perfect their craft

Writers who want to learn the basics of how to write effective print advertising copy

This course is not for people who want tips on SEO copywriting

This course does not deal with online copywriting

This course does not offer any advice on how to start a copywriting business

Target Audiences

Any copywriter who wants to learn copywriting tips from the most successful print advertising campaign in history

Copywriters who want to perfect their craft

Writers who want to learn the basics of how to write effective print advertising copy

This course is not for people who want tips on SEO copywriting

This course does not deal with online copywriting

This course does not offer any advice on how to start a copywriting business

In this course, you’ll learn how to write copy that grabs attention and motivates prospects to buy. 

I designed this course for anyone who wants a shortcut to learning how to write great copy. By the end of this course, you’ll be able to write copy that gets noticed, gets read and gets results.

 

You and I will examine the most successful advertising campaign in history. I’m talking about the newspaper ads for Volkswagen that ran during the 1960s and 1970s. This campaign took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history. I’m going to show you dozens of ads from this campaign. Each one is a case study in how to write clever, powerful, funny, amazing copy.

 

You’ll see how a successful ad is built. We’ll cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features and benefits, reader engagement, humour, irony, keys to being original, endings, and plenty more.

I designed this course for two people: copywriters who want to improve their craft, and aspiring copywriters who want to learn what actually works in copywriting.

 

This course contains no theory—just dozens of examples of copy that works, and a detailed explanation of why it works. To get a good idea of what we’ll cover, preview some of the lessons below. Then take this course. Forty years from now, people might be talking about your copy. Hey, you never know.

Course Curriculum

Chapter 1: Introduction and background to the campaign

Lecture 1: Great copy requires great insights.

Chapter 2: Headlines

Lecture 1: Secret 1: Write a weak headline if your visual is strong

Lecture 2: Secret 2: Sync your headline and your visual

Lecture 3: Secret 3: Write headlines that compel buyers to read your copy

Lecture 4: Secret 4: Make your headline a zinger if your visual is lame

Lecture 5: Secret 5: If in doubt, ask a question

Lecture 6: Secret 6: Start telling a story

Lecture 7: Secret 7: Tie your headline to current events

Lecture 8: Secret 8: Aim for the “hunh?” factor

Lecture 9: Secret 9: Make them smile

Lecture 10: Secret 10: Use headlines for features, images for benefits

Lecture 11: Secret 11: Comparing yourself? Better be clever

Lecture 12: Secret 12: Find headlines in your body copy

Chapter 3: Opening Lines

Lecture 1: Secret 13: Deliver on the premise of your headline

Lecture 2: Secret 14: If in doubt, ask a question

Lecture 3: Secret 15: Start with irony

Chapter 4: Strategic Body Copy

Lecture 1: Secret 16: Stick to one idea per ad

Lecture 2: Secret 17: Follow a simple script

Lecture 3: Secret 18: Give multiple benefits for each feature

Lecture 4: Secret 19: Back all claims with proof

Lecture 5: Secret 20: Borrow credibility

Chapter 5: How to Write Memorable Copy

Lecture 1: Secret 21: Keep your reader reading

Lecture 2: Secret 22: Build trust with specifics

Lecture 3: Secret 23: Write quirky testimonials

Lecture 4: Secret 24: Use parallel structure

Lecture 5: Secret 25: Spin your strongest feature into a theme

Lecture 6: Secret 26: Use original clichés

Lecture 7: Secret 27: Write in pictures

Chapter 6: Your Ending, and Some Final Thoughts

Lecture 1: Secret 28: Come full circle at the end

Lecture 2: Secret 29: Give your buyer something to think about

Lecture 3: Secret 30: Write like a pro (a few words on style)

Chapter 7: AI Text Content Generation and Copywriting with ChatGPT

Lecture 1: Write an Advertising Headline with ChatGPT

Instructors

Alan Sharpe
Fortune 500 Copywriter & Coach Since 1989

Rating Distribution

1 stars: 2 votes

2 stars: 7 votes

3 stars: 60 votes

4 stars: 216 votes

5 stars: 413 votes

Frequently Asked Questions

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