Experience Effect in Strategic Branding

Experience Effect in Strategic Branding, available at Free, has an average rating of 4.7, with 32 lectures, based on 34 reviews, and has 1965 subscribers.

You will learn about Students will be able to acquire a deep understanding of the term Experience Effect. Students will be able to analyze how to build a consistent, compelling brand experience. Students will be able to explore the approaches to create experiences that sell in the Experience Economy. This course is ideal for individuals who are Teachers or Advertising Students or Brand Managers or Brand Consultants or Marketing Professionals or Business owners interested in understanding how to implement a brand strategy through the experience effect It is particularly useful for Teachers or Advertising Students or Brand Managers or Brand Consultants or Marketing Professionals or Business owners interested in understanding how to implement a brand strategy through the experience effect.

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Summary

Title: Experience Effect in Strategic Branding

Price: Free

Average Rating: 4.7

Number of Lectures: 32

Number of Published Lectures: 32

Number of Curriculum Items: 45

Number of Published Curriculum Objects: 45

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Students will be able to acquire a deep understanding of the term Experience Effect.

Students will be able to analyze how to build a consistent, compelling brand experience.

Students will be able to explore the approaches to create experiences that sell in the Experience Economy.

Who Should Attend

Teachers

Advertising Students

Brand Managers

Brand Consultants

Marketing Professionals

Business owners interested in understanding how to implement a brand strategy through the experience effect

Target Audiences

Teachers

Advertising Students

Brand Managers

Brand Consultants

Marketing Professionals

Business owners interested in understanding how to implement a brand strategy through the experience effect

Title: Experience Effect in Strategic Branding

Description

The course can be followed as a practical guide on how to define and position the experience effect to build a consistent, compelling brand experience, a must in today’s new media world.

While marketers should absolutely stay current, they must also stay steadfast in their quest to build a brand. At this point, this course outlines the steps to take in create an “experience effect” for any business.

Through this discovery, the students will develop the basis for communicating what is unique and what is important.

Learning outcomes

Students will be able to acquire a deep understanding of the term Experience Effect.

Students will be able to analyze how to build a consistent, compelling brand experience.

Students will be able to explore the approaches to create experiences that sell in the Experience Economy.

Target Audience

This course is designed for those who want to learn about customer experience in strategic branding.

Instructor

Dr. Hande Bilsel

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction: The experience aspect of the economy in strategic branding

Lecture 2: Brand Experience

Lecture 3: Building a consistent branding experience

Lecture 4: Understanding consumers

Chapter 2: Defining the experience effect

Lecture 1: What is the Experience Effect?

Lecture 2: Transforming a product into a brand

Lecture 3: Consistency in consumer experience

Lecture 4: Experience economy construction

Lecture 5: Sensory experiences in branding

Chapter 3: Positioning the experience effect

Lecture 1: Brand Positioning

Lecture 2: Positioning through Experience Effect

Lecture 3: Positioning in consumer marketing

Lecture 4: Positioning Differentiates

Lecture 5: Establishing a brand bonding

Lecture 6: “The Marriott Experience”

Lecture 7: “Nike” example

Lecture 8: Brand Consistency

Lecture 9: “Eatertainment”

Lecture 10: “Entertailing”

Lecture 11: The progression of economic value

Lecture 12: From commodities to experiences

Chapter 4: Making the right decision for the brand

Lecture 1: Staging experiences that sell

Lecture 2: Services and experiences

Lecture 3: Economic distinctions

Lecture 4: Experiential marketing and selling an entertainment experience

Lecture 5: The concept of selling experiences

Lecture 6: Shifting from product orientantation to consumer orientation

Lecture 7: You Are What You Charge For

Lecture 8: Creating experiences that sell in the experience economy

Lecture 9: Experiential marketing examples

Lecture 10: Staging experiences that worth an admission fee

Lecture 11: How B2B companies create economic value by designing experiences

Instructors

Bahcesehir University
Office of Distance Education

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 3 votes

4 stars: 13 votes

5 stars: 18 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!