Media Planning For Online And Offline Business

Media Planning For Online And Offline Business, available at $22.99, has an average rating of 2.9, with 17 lectures, based on 18 reviews, and has 82 subscribers.

You will learn about learn how to develop the media plan Understand how to schedule media Understand media buying Learn how media is use synergistically This course is ideal for individuals who are everybody, students, business people, professionals, self employed, managers, directors, companies, It is particularly useful for everybody, students, business people, professionals, self employed, managers, directors, companies,.

Enroll now: Media Planning For Online And Offline Business

Summary

Title: Media Planning For Online And Offline Business

Price: $22.99

Average Rating: 2.9

Number of Lectures: 17

Number of Published Lectures: 17

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

learn how to develop the media plan

Understand how to schedule media

Understand media buying

Learn how media is use synergistically

Who Should Attend

everybody, students, business people, professionals, self employed, managers, directors, companies,

Target Audiences

everybody, students, business people, professionals, self employed, managers, directors, companies,

Understanding the media is very fundamental to the planning of any media campaign, the media angle of communication is being taken for granted, poor media planning will lead to poor communication outcome which is a total cost and lost to the organisation.

Businesses need to develop effect media plan to get the needed results of their adverts. Its vital to properly schedule your media in an effective way for greater impact and result. Media buying is very key to the success of the promotional campaign hence competent people need to be used for greater results.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Introduction to media planning

Chapter 2: Developing the media plan

Lecture 1: Market background

Lecture 2: Target market

Lecture 3: Product/service background

Lecture 4: Budgets of the media

Lecture 5: Media characteristics

Lecture 6: other characteristics

Chapter 3: Media Scheduling

Lecture 1: Media scheduling

Chapter 4: Media Buying

Lecture 1: Volume discount

Lecture 2: Local advertising rates

Lecture 3: Holding part of budget back

Chapter 5: Using Media Synergistically

Lecture 1: To increase campaign coverage

Lecture 2: To increase frequency of exposure to the campaign

Lecture 3: To allow for different executives to be used in different media

Lecture 4: To increase impact of the message

Chapter 6: conclusion

Lecture 1: media overview

Instructors

Eric Yeboah
MBA/ PGDip

Rating Distribution

1 stars: 6 votes

2 stars: 0 votes

3 stars: 0 votes

4 stars: 1 votes

5 stars: 11 votes

Frequently Asked Questions

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