Content Marketing- Mastering Your Content Strategy For SEO

Content Marketing: Mastering Your Content Strategy For SEO, available at $84.99, has an average rating of 4.2, with 66 lectures, based on 184 reviews, and has 921 subscribers.

You will learn about You will learn to develop and execute on a content Strategy for Search Engine Optimization (SEO) How to create a profitable content strategy for your own website and for your clients How to create content that will drive high quality organic traffic from Google How to research highly profitable topics and search terms How to create a winning content marketing funnel How to convert readers of your content into customers for your business How to optimize product and service pages that will rank high in Google How to use content to position yourself as an expert in your industry Turn content on your website into a profitable marketing channel for your business How to avoid wasting time and resources on ineffective content strategies This course is ideal for individuals who are Suitable for all types of businesses: Service businesses, eCommerce, Bloggers, Affiliate Marketers, Digital Marketers, Marketing Agencies. It is particularly useful for Suitable for all types of businesses: Service businesses, eCommerce, Bloggers, Affiliate Marketers, Digital Marketers, Marketing Agencies.

Enroll now: Content Marketing: Mastering Your Content Strategy For SEO

Summary

Title: Content Marketing: Mastering Your Content Strategy For SEO

Price: $84.99

Average Rating: 4.2

Number of Lectures: 66

Number of Published Lectures: 66

Number of Curriculum Items: 66

Number of Published Curriculum Objects: 66

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

You will learn to develop and execute on a content Strategy for Search Engine Optimization (SEO)

How to create a profitable content strategy for your own website and for your clients

How to create content that will drive high quality organic traffic from Google

How to research highly profitable topics and search terms

How to create a winning content marketing funnel

How to convert readers of your content into customers for your business

How to optimize product and service pages that will rank high in Google

How to use content to position yourself as an expert in your industry

Turn content on your website into a profitable marketing channel for your business

How to avoid wasting time and resources on ineffective content strategies

Who Should Attend

Suitable for all types of businesses: Service businesses, eCommerce, Bloggers, Affiliate Marketers, Digital Marketers, Marketing Agencies.

Target Audiences

Suitable for all types of businesses: Service businesses, eCommerce, Bloggers, Affiliate Marketers, Digital Marketers, Marketing Agencies.

Create the perfect inbound marketing channel by attracting your ideal customers through targeted, optimized and well researched content.

In this course, “Content Marketing: Mastering Your Content Strategy For SEO”, you will learn how to strategize, develop and execute a highly effective content marketing strategy that will attract your ideal customer.

Just about everyone turns to the search engines (Google) to research products, services and businesses and to also get answers to their questions.  The businesses that show up at the top of the search engine results are able to capture these potential customers and win their trust by providing them with relevant content and answers to their searches.

Do you want to be one of these businesses that is able to attract their ideal customers without spending money on expensive advertising campaigns?

In This Course You Will Learn:

How to create a content strategy that will rank content high in the search engine results

How to structure your content so it is optimized for SEO

How to research topics & keywords so you can create high impact content

How to optimize text, video and image based content

How to create a successful content marketing funnel

How to promote your content and get it in front of the right people

How to measure success for your content marketing campaigns

Get Instant Access To This Course:

6+ hours of video lessons

Downloadable templates and resources

Real examples of content strategies in action

Premium support and answers to all your questions from marketing professionals

Lifetime access to updates

Why a Content Strategy Is Critical For Your Business:

1. Content marketing is incredibly cost-effective and offers amazing ROI. Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads over traditional forms of advertising. (DemandMetric)

2. Content drives higher conversions for businesses. On average, conversion rates are six times higher for companies and brands using content marketing than those that are not using it, at 2.9% vs. 0.5%, respectively. (Aberdeen Group)

3. Decision makers trust content over other forms of marketing. 80% of executives and business owners prefer to receive information about a company through articles rather than paid ads. (Stratabeat)

4. Content offers amazing long-term ROI for businesses. 1 in 10 blog posts are “compounding,” meaning that organic search steadily increases traffic to these posts over time. (HubSpot)

5. Buyers trust content. The majority of B2B service and product buyers – 95% – consider content as trustworthy when evaluating a company and its offerings. (DemandGen)

6. Content can help prospective customers at every stage of their journey and create a much larger sales funnel for businesses. Almost half – 48% – of marketers support between three and five of their customers’ purchasing stages with specialized content. (LinkedIn Technology Marketing Community)

7. Content is becoming critical to the purchasing process. 9 out of 10 B2B product or service buyers say that online content has had a moderate to major impact on their purchasing decisions. (Lenati)

8. Content has become vital to many companies’ lead generation pipelines. Lead generation, sales, and lead nurturing are the top three organizational objectives for content marketing, at 85%, 84%, and 78%, respectively. (Content Marketing Institute/MarketingProfs)

9. Content aligns perfectly with shifts in media consumption habits. Almost three-quarters of marketers – 72% – believe that branded content is significantly more effective than traditional magazine advertisements. (Custom Content Council)

10. Content compliments traditional sales techniques perfectly. Approximately half of marketers – 49% – are producing content to align closely with various stages of the typical consumer sales cycle to aid sales teams and increase cross-departmental sales enablement. (LookBookHQ)

Your Teacher:

Gary Shouldis is the founder of 3Bug Media, a digital marketing agency that has been helping businesses generate leads online and grow their online presence for over 12 years. He teaches his students the exact strategies and tactics that his agency implements for clients so they can learn and implement these strategies themselves.

Course Curriculum

Chapter 1: Welcome to Content Marketing: Mastering Your Content Strategy For SEO

Lecture 1: Welcome to Content Marketing: Mastering Your Content Strategy For SEO

Lecture 2: Why is Content So Important For Your Business?

Lecture 3: Understand Who Are You Creating Content For

Lecture 4: Important Content Facts About Content Marketing

Chapter 2: Developing Your Content Strategy

Lecture 1: Developing Your Content Strategy

Lecture 2: Become a Content Hub

Lecture 3: Create Content That People Actively Search For

Lecture 4: Creating Content Based On Search Intent

Lecture 5: Types of Content

Lecture 6: Examples Quality Content

Lecture 7: Content Ideas

Lecture 8: Content & Keyword Planner

Chapter 3: Structuring Your Content For Search Engine Optimization (SEO)

Lecture 1: Structuring Your Content For Search Engine Optimization (SEO)

Lecture 2: Rankbrain

Lecture 3: LSI Keywords

Lecture 4: Domain Authority

Lecture 5: Creating Content Silos

Lecture 6: Optimizing Service Pages For Your Content Strategy & SEO

Lecture 7: Optimizing Ecommerce Pages For Your Content Strategy & SEO

Lecture 8: Optimizing Blog Pages For Your Content Strategy & SEO

Lecture 9: Content Optimization Checklist

Chapter 4: Content & Keyword Research

Lecture 1: Content & Keyword Research

Lecture 2: How To Research Content Opportunities

Lecture 3: Answer The Public

Lecture 4: Keyword Tool IO

Lecture 5: Using Google For Content Ideas & Keyword Research

Lecture 6: Using Google Adwords Keyword Planning Tool

Lecture 7: Using Ubersuggest For Content & Keyword Research

Lecture 8: Using Google & MOZ Extension For Competitor Research

Lecture 9: Research Resources

Chapter 5: Creating Content Optimized For Search Engine Optimization (SEO)

Lecture 1: Creating Content Optimized For Search Engine Optimization (SEO)

Lecture 2: How To Create Amazing Content

Lecture 3: Examples of Optimized Content

Lecture 4: How To Optimize Your Blog Content For SEO

Lecture 5: How To Optimizing Meta Data For SEO

Lecture 6: Google Featured Snippets

Lecture 7: Schema Markup

Chapter 6: Optimizing Video Content

Lecture 1: Optimizing Video Content

Lecture 2: How Video Works in Google

Lecture 3: How Video is Displayed in Google and Youtube

Lecture 4: Should I Host My Videos On My Website Or On YouTube?

Lecture 5: How To Optimize Video For SEO

Lecture 6: Ranking Your Videos In YouTube

Lecture 7: How To Create a Video Content Strategy

Lecture 8: Video Resources

Chapter 7: Optimizing Image Content

Lecture 1: Optimizing Image Content

Lecture 2: How Images Work In SEO

Lecture 3: How To Optimize Your Images For SEO

Lecture 4: Formulating an Image Content Strategy

Lecture 5: Image Resources

Chapter 8: Create a Content Marketing Funnel

Lecture 1: Content Marketing Funnels

Lecture 2: How Content Marketing Funnels Work

Lecture 3: Using Lead Magnets In Your Content Marketing Funnel

Lecture 4: Using Content Upgrades In Your Content Marketing Funnel

Chapter 9: Promote Your Content

Lecture 1: Promote Your Content

Lecture 2: How To Get Content Indexed & Ranking Faster

Lecture 3: Getting Content Index Using Google Console

Lecture 4: Promote Content Using Email Outreach

Lecture 5: Promote Content Using Social Media

Lecture 6: Content Promotion Checklist

Chapter 10: Measuring Success Of Your Content Strategy

Lecture 1: Measuring Success Of Your Content Strategy

Lecture 2: Google Analytics

Lecture 3: Google Analytics Part 2

Lecture 4: Google Search Console

Lecture 5: Keyword Ranking Reports

Chapter 11: Recap & Thank You

Lecture 1: Recap & Thank You

Instructors

Gary Shouldis
Digital Marketing Professional

Rating Distribution

1 stars: 1 votes

2 stars: 0 votes

3 stars: 20 votes

4 stars: 57 votes

5 stars: 106 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!