Microcopy UX Writing- The Complete Course

Microcopy & UX Writing: The Complete Course, available at $119.99, has an average rating of 4.65, with 11 lectures, based on 383 reviews, and has 860 subscribers.

You will learn about How to write great microcopy for common UI components, using easy-to-understand conversational language How to help users AND achieve your business goals with words How to create an optimal user experience through your writing How to engage users with real value How to define your own unique brand voice This course is ideal for individuals who are Writers who want to break into a new and exciting field – UX writing or UX and UI designers who want to improve the microcopy of their mockups or UX writers and content strategists who want to sharpen their microcopy skills or Product managers or Technical writers or Website and app owners or Digital marketing professionals It is particularly useful for Writers who want to break into a new and exciting field – UX writing or UX and UI designers who want to improve the microcopy of their mockups or UX writers and content strategists who want to sharpen their microcopy skills or Product managers or Technical writers or Website and app owners or Digital marketing professionals.

Enroll now: Microcopy & UX Writing: The Complete Course

Summary

Title: Microcopy & UX Writing: The Complete Course

Price: $119.99

Average Rating: 4.65

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 21

Number of Published Curriculum Objects: 21

Original Price: $119.99

Quality Status: approved

Status: Live

What You Will Learn

How to write great microcopy for common UI components, using easy-to-understand conversational language

How to help users AND achieve your business goals with words

How to create an optimal user experience through your writing

How to engage users with real value

How to define your own unique brand voice

Who Should Attend

Writers who want to break into a new and exciting field – UX writing

UX and UI designers who want to improve the microcopy of their mockups

UX writers and content strategists who want to sharpen their microcopy skills

Product managers

Technical writers

Website and app owners

Digital marketing professionals

Target Audiences

Writers who want to break into a new and exciting field – UX writing

UX and UI designers who want to improve the microcopy of their mockups

UX writers and content strategists who want to sharpen their microcopy skills

Product managers

Technical writers

Website and app owners

Digital marketing professionals

WELCOME TO THE MICROCOPY & UX WRITING COURSE, CREATED BY KINNERET YIFRAH, THE AUTHOR OF THE BESTSELLER “MICROCOPY: THE COMPLETE GUIDE”.

Kinneret is a thought leader in the UX writing field and a world-renowned microcopy expert.

In this course – designed for beginners and designers seeking an additional skill – you will discover invaluable tips, golden guidelines, and best practices on how to write for common UI components (buttons, error messages, success messages, sign-up pages, empty states, forms, and more), define a unique brand voice, write in a conversational language, and boost engagement.

GET REAL PRACTICAL TOOLS

This course will NOT be presenting theoretical or abstract ideas.

Instead, you’ll learn step-by-step, super-practical methods that empower you to write great microcopy for real digital products, with dozens of real screenshots to learn from.

With this knowledge and tools, you’ll be able to:

Land your first job as a UX writer

Write great microcopy on your mockups or wireframes

Take your digital product a huge step forward

EXERCISE WHAT YOU LEARN

Each chapter is accompanied by an exercise designed to help you practice and perfect your new abilities, right there and then.

The solution to each exercise is also provided.

Please note: There is no feedback provided other than the solutions.

In some chapters, a printable tool can be downloaded for future use.

TRIED, TESTED & PROVEN TO DRIVE SUCCESS

– “You helped me find the right words for our customers, and give them better UX by strictly trusting your methods” {Eugen Styrz, Information architect, Germany}

– “It was CRUCIAL in landing me my first UX writing job. Forever grateful” {Anieca}

– “Your book was a life-saving reference for me when I was the first to pilot the role of UX Writer at my company” {Anne}

ABOUT THE PRESENTER

The course is presented in English by Merav Levkowitz,content strategist, copywriter, and UX writer extraordinaire.

The course was written and produced by Kinneret Yifrah.

THE FULL PROGRAM

Chapter 1: Getting started

You will learn how to get the most out of this NEW course.

Chapter 2: Introduction to the brand voice

You will learn how to create your own unique writing style.

– What is a brand voice and how will it help achieve businesses’ and users’ goals

– Defining a brand or product’s personality

– How personality influences writing style

– How language helps differentiate the brand/product

– Finding the right messages that are unique to your brand/product

– Maintaining a brand’s voice when addressing different target groups

– Writing for a brand with a widely diverse target audience

– Designing your own brand voice in 4 steps

Chapter 3: Conversational writing

You will learn how to communicate clearly and write in a way that users easily understand.

– How and why to let go of academic and legal jargon

– Writing in simple and natural language

– Writing clearly about serious topics in official settings

Chapter 4: Engagement

You will learn how to create engagement and effectively motivate users.

– 4 important tools for boosting engagement

– Tips for writing engaging sign-up forms for websites and apps

– Tips for writing engaging newsletter sign-ups

Chapter 5: Buttons

You will learn how to write convincing and effective copy for buttons.

– How to write a button copy that provides value and increases conversions

– The difference between functional buttons and sales-focused buttons

– What to write next to a button to give users an extra-nudge

– Tips for online store buttons

Chapter 6: Error messages

You will learn how to write error messages that prevent user abandonment.

– How to minimize the need for error messages altogether

– The two most important components every error message must contain

– Words that should never be used in error messages

– When and how to use humor in error messages

Chapter 7: Forms and complex tasks

You will learn how to write assistive copy that empowers users to complete tasks independently and with ease.

– How to minimize the load of copy in a form and still give users all the information and help they need

– How good microcopy reduces calls to customer support (with a case study)

– How to answer any question before it’s even been asked

– How to alleviate potential concerns, for example concerning payment security and free trials

– How to ask for personal details and encourage sign-ups with a social media account

– How to write clear instructions presented as tooltips, assistive copy, placeholders, and ghost text

Chapter 8: Success messages

You will learn how to create an experience that delights users and adds value to the usual “Action completed successfully” message.

– Why success messages are so important

– Writing concise success messages for recurring actions

– Writing engaging success messages for meaningful actions

– The 4 most important elements of any success message

– How a success message can lead users to the next step and increase in-product traffic

Chapter 9: Empty states

You will learn how to engage users in never-before thought of instances.

– The 3 types of empty states

– How empty states can reduce app abandonment rates

– Why a blank empty state is a wasted traffic

– Using empty states to engage users, educate them about the system, and sell more

Chapter 10: Loading times

You will learn how to transform frustrating waiting times into delightful surprises.

– Making users feel like time is flying by

– Making users appreciate what they’re getting even more

– How you can creatively fill the short and long periods of time users spend waiting for pages to load

Chapter 11: 404 pages

You will learn how to write 404 pages that are friendly and help you win over even the most reluctant of clients.

– Why 404 pages are overrated

– Why 404 pages DO matter

– How to write 404 pages designed to help users and businesses alike

– The three must-haves for every 404 page

Course Curriculum

Chapter 1: Getting Started

Lecture 1: Getting Started

Chapter 2: Voice, conversational writing, and engagement

Lecture 1: Introduction to brand voice

Lecture 2: Conversational writing

Lecture 3: Engagement

Chapter 3: Writing microcopy for any UI element

Lecture 1: Buttons

Lecture 2: Error messages

Lecture 3: Forms and complex tasks

Lecture 4: Success messages

Lecture 5: Empty states

Lecture 6: Loading times

Lecture 7: 404 pages

Instructors

Kinneret Yifrah
World-renowned microcopy expert

Merav Levkowitz
Writer/UX writer, editor, content strategist

Rating Distribution

1 stars: 3 votes

2 stars: 6 votes

3 stars: 57 votes

4 stars: 182 votes

5 stars: 135 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!