Complete WordPress SEO Masterclass + SEO Audit Checklist

Complete WordPress SEO Masterclass + SEO Audit Checklist, available at $89.99, has an average rating of 4.6, with 65 lectures, 5 quizzes, based on 535 reviews, and has 3124 subscribers.

You will learn about At the end of the course, students will be able to handle SEO issues with deft, whether it is optimizing their own website or clients’ websites. This course is ideal for individuals who are This Course is meant for people who are new to Search Engine Optimization (SEO) and want to learn every important thing about it in just one course. Students can be from the marketing field who want to sharpen their online marketing skills or bootstrap entrepreneurs who want to learn SEO and optimize their own website or SEO professionals who want to advise clients on SEO matters. This is a comprehensive, all-in-one SEO course that covers everything you need to know to become an expert at this field. It is particularly useful for This Course is meant for people who are new to Search Engine Optimization (SEO) and want to learn every important thing about it in just one course. Students can be from the marketing field who want to sharpen their online marketing skills or bootstrap entrepreneurs who want to learn SEO and optimize their own website or SEO professionals who want to advise clients on SEO matters. This is a comprehensive, all-in-one SEO course that covers everything you need to know to become an expert at this field.

Enroll now: Complete WordPress SEO Masterclass + SEO Audit Checklist

Summary

Title: Complete WordPress SEO Masterclass + SEO Audit Checklist

Price: $89.99

Average Rating: 4.6

Number of Lectures: 65

Number of Quizzes: 5

Number of Published Lectures: 65

Number of Published Quizzes: 5

Number of Curriculum Items: 76

Number of Published Curriculum Objects: 76

Original Price: $189.99

Quality Status: approved

Status: Live

What You Will Learn

At the end of the course, students will be able to handle SEO issues with deft, whether it is optimizing their own website or clients’ websites.

Who Should Attend

This Course is meant for people who are new to Search Engine Optimization (SEO) and want to learn every important thing about it in just one course. Students can be from the marketing field who want to sharpen their online marketing skills or bootstrap entrepreneurs who want to learn SEO and optimize their own website or SEO professionals who want to advise clients on SEO matters. This is a comprehensive, all-in-one SEO course that covers everything you need to know to become an expert at this field.

Target Audiences

This Course is meant for people who are new to Search Engine Optimization (SEO) and want to learn every important thing about it in just one course. Students can be from the marketing field who want to sharpen their online marketing skills or bootstrap entrepreneurs who want to learn SEO and optimize their own website or SEO professionals who want to advise clients on SEO matters. This is a comprehensive, all-in-one SEO course that covers everything you need to know to become an expert at this field.

Course Description

SEO or search engine optimization is probably one of the most misinterpreted or misunderstood subject in the field of marketing.   

Unfortunately, many false claims from unscrupulous online marketers, projecting SEO as a Magic Solution to achieve overnight success in getting traffic and leads and the subsequent failure to achieve it has caused businesses to devalue its importance as a part of their marketing strategy.   

This is highly unfortunate because, if applied correctly, SEO can bring in qualified leads and customers to any business. It can help to achieve a much better ROI than many of the traditional marketing techniques like print advertisements and TV commercials.   

Why This Course 

This is a comprehensive course that covers all the Important aspects of SEO. Upon completion of this course, students will not only get a Certificate but would have gained an important marketing skill that will tremendously boost their chances of becoming successful in their business/career.   

Course Content and Overview   

SEO Basics   

We cover the meaning of SEO, search engine algorithm, google business model and on-page and off-page SEO meaning and examples.

Keyword Research   

In this section, several Important questions related to keyword research like Why keyword research is important, Customer journey in the process of search, Different categories of keywords, How keywords are targeted and ranked in a website, Free and paid tools to generate large amount of keywords, How to find keyword difficulty, What are LSI or Latent Semantic Index keywords, How to use LSI Keywords and How to Generate more content Ideas to write blog posts and Articles. 

This section shows a step by step process to conduct Keyword research using free and paid tools.

Optimizing Content

Content marketing is intertwined with SEO. Talking about SEO without writing great content is as good as a human body without the soul. So In this section, we talk about writing and optimizing great content.

Several On-Page and Off-Page SEO factors are covered here. Specifically, Crafting great titles and subheadings, Writing best meta descriptions, Matching search intent and using only appropriate keywords, Keyword positioning, Prominence and Proximity, Using Alt texts and Captions for Images, Types of content to use, Examples of words that can boost SEO, Active vs Passive writing style, Freshness of the content, Choosing topics for writing, Internal and External links, Ethical practices while writing and sharing content, Being mindful of plagiarism, Spell checking, Proofreading, Word counting, Usefulness of swipe files, Placing Call to Actions (CTA) at appropriate places, Using click triggers, Outsourcing blog writing, Inbound marketing tips, Leveraging Influencers, Best SEO content writing style, Using Anchor Text, Creating link baits, Encouraging social shares, Including SEO case studies, Using video transcriptions and many more.

All in all, this section covers everything about How to create great SEO content, market the same and tools that can help to do that. 

Link Profile & Link Building

This section covers the meaning of a good link profile, Importance of anchor text, Relevancy and Freshness factors, Diversity of linked Pages, Number and Quality of Links, etc.

This section also covers several practical ways to Build Quality Links to your Website.

Web Page Speed Factor

Web Page Loading speed is an Important SEO factor confirmed by google. This section covers the meaning of web page speed and various ways to make your webpage loading superfast.

Dwell Time

Dwell Time is a clear user experience factor that influences SEO. This section covers the components of dwell time and practical tips to improve the same

Responsive Web Design and Layout

This section covers how to make your website Mobile responsive and various ways and tools to make it happen.

Social Signals

In this section, we cover how social signals and shares affect SEO.

Other Factors

All the factors that are not covered above are covered here. Most of these factors are moderate to lesser important ones when it comes to SEO.

Course Curriculum

Chapter 1: A Complete SEO Course – Introduction

Lecture 1: Introduction

Lecture 2: Contest Information

Chapter 2: Fundamentals

Lecture 1: What is SEO?

Lecture 2: A Quick Reminder and Request

Lecture 3: Keywords and SEO

Lecture 4: Google Search Algorithm and Business Model

Lecture 5: On Page and Off Page SEO – Meaning and Examples

Chapter 3: SEO Ranking Factors

Lecture 1: SEO Ranking Factors

Lecture 2: Rank Brain SEO

Chapter 4: Keyword Research

Lecture 1: Keyword Research Basics-1

Lecture 2: Keyword Research Basics-2

Lecture 3: Site Structure and Keyword Targeting

Lecture 4: Keyword research step by step

Lecture 5: Keyword Relevancy

Lecture 6: How to find keyword difficulty

Lecture 7: Latent Semantic Indexing (LSI) Keywords

Lecture 8: Content Ideas based on Seed Keywords

Lecture 9: Voice search keyword optimization

Chapter 5: Competitive Analysis

Lecture 1: Competitive Analysis and SEO

Chapter 6: Plugin Installation in WordPress

Lecture 1: Yoast SEO tutorial

Chapter 7: Google Search Console

Lecture 1: Google Search Console Tutorial

Chapter 8: Content Writing

Lecture 1: Content SEO – An Introduction

Lecture 2: Page Title with a Keyword for SEO

Lecture 3: Craft Magnetic Titles for better CTR – SEO

Lecture 4: Title Case

Lecture 5: Setting Focus Keyword for SEO

Lecture 6: Meta Description and SEO

Lecture 7: Using Subheads and SEO

Lecture 8: LSI Keywords for SEO

Lecture 9: Long Form Content

Lecture 10: Fresh and Trending Topics

Lecture 11: Web Safe Fonts

Lecture 12: Alt Attributes for Images

Lecture 13: Video Content

Lecture 14: Video Transcriptions, Case Studies and Creating Information Sandwich

Lecture 15: Links, Curation and Plagiarism

Lecture 16: Proof Reading and Social Sharing

Chapter 9: Backlink Building

Lecture 1: Backlinks-An Introduction

Lecture 2: A Powerful Backlink Technique

Lecture 3: Links via Guest Blogging

Lecture 4: .edu backlinks

Lecture 5: Broken Link Building

Lecture 6: Proper Anchor Text for Excellent Link Profile

Chapter 10: Website Loading Speed

Lecture 1: Website Hosting

Lecture 2: Theme Selection for Better Speed

Lecture 3: Database Management

Lecture 4: CDN and Cache

Lecture 5: gZip Compression

Lecture 6: AMP Implementation

Lecture 7: Image Optimization

Lecture 8: Lazy loading

Lecture 9: Revision control

Lecture 10: Minification

Lecture 11: Disable Pingbacks and Trackbacks

Lecture 12: Plugin Usage and Performance profiler

Lecture 13: WordPress Security

Chapter 11: Site Architecture

Lecture 1: Standardized URL Structure

Lecture 2: 404 errors and Redirects

Lecture 3: Setting Canonical Version

Chapter 12: Structured Data Markup

Lecture 1: Structured Data-Introduction

Lecture 2: Structured Data Markup for SEO

Chapter 13: Dwell Time

Lecture 1: SEO and Dwell Time

Chapter 14: Mobile Optimization

Lecture 1: Mobile SEO

Chapter 15: SEO and Social Media

Lecture 1: Social Media SEO

Lecture 2: Conclusion + Comprehensive SEO Audit Checklist Included

Instructors

Sivakumar Kannan
Digital Marketer, Trader and Investor

Rating Distribution

1 stars: 6 votes

2 stars: 3 votes

3 stars: 49 votes

4 stars: 128 votes

5 stars: 349 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!