Copywriting How to get your readers' attention

Copywriting – How to get your readers' attention, available at $19.99, with 16 lectures, 6 quizzes.

You will learn about To be able to access the importance of a good copywriter. To be able to examine the requirements of a good copy. Understand the skills required for writing effective copy. Identify the various copy devices as clichés, emotive words, exciting words & action words. Highlight the used of various literary devices used in copy. To be able to apply the literary devices in their copy. Examine the characteristics of the different elements of copywriting. Attempt to use the elements to their best use and achieve the core purpose of attracting readers. Determine the importance of a good copy and illustration mix. Understand design basics for wordy people. Evaluate best possible translation of idea into a concept. Translate the concept into creative copy and visual combination. This course is ideal for individuals who are Students interested in learning how to write catchy and attention grabbing copy for advertisements and other written content. It is particularly useful for Students interested in learning how to write catchy and attention grabbing copy for advertisements and other written content.

Enroll now: Copywriting – How to get your readers' attention

Summary

Title: Copywriting – How to get your readers' attention

Price: $19.99

Number of Lectures: 16

Number of Quizzes: 6

Number of Published Lectures: 16

Number of Published Quizzes: 6

Number of Curriculum Items: 22

Number of Published Curriculum Objects: 22

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

To be able to access the importance of a good copywriter.

To be able to examine the requirements of a good copy.

Understand the skills required for writing effective copy.

Identify the various copy devices as clichés, emotive words, exciting words & action words.

Highlight the used of various literary devices used in copy.

To be able to apply the literary devices in their copy.

Examine the characteristics of the different elements of copywriting.

Attempt to use the elements to their best use and achieve the core purpose of attracting readers.

Determine the importance of a good copy and illustration mix.

Understand design basics for wordy people.

Evaluate best possible translation of idea into a concept.

Translate the concept into creative copy and visual combination.

Who Should Attend

Students interested in learning how to write catchy and attention grabbing copy for advertisements and other written content.

Target Audiences

Students interested in learning how to write catchy and attention grabbing copy for advertisements and other written content.

The course discusses the art and science of copywriting as a skill that helps to sell a product or service by convincing the prospective customers to take action. In other words, it is simply like hiring one salesman to reach all your customers at once using the right copy used on web pages, blog post, ads, brochures, and all the promotional material. Copywriting is the underlying force that gives meaning to the design and lays the foundation for content marketing, SEO, and growth hacks. Copywriting is the art of converting readers & viewers into customers with compelling storytelling and convincing the need of the product by highlighting the benefits as glorified features and a must-have. It is a journey from the product brief, leading to the big idea, translating it into creative concepts with effective copy and illustrations until its final layout. The course not only focuses on the process of copywriting, it builds an insight for analysis, critique, and appreciation.

The course introduces students to the role of copywriter in modern agency system. Students will be introduced to the rules and different devices used for copywriting and will gain an understanding of market expectations for a good copy. Students will explore the role of visual concepts in holistic view with the copy mix and learn how to synchronize the copy with visuals. This course will engage students in creating creative campaign concepts to enable them to translate Big Idea into creative concepts.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Faculty Introduction

Lecture 2: What is Copywriting

Lecture 3: 3 C’s of Effective Copywriting

Chapter 2: Basic Rules – Devices for Copywriting

Lecture 1: Basic Rules – Devices for Copywriting

Lecture 2: Analogy – Metaphors

Lecture 3: Mastering Language

Chapter 3: Elements of Copywriting

Lecture 1: Headings

Lecture 2: Sub Headings

Chapter 4: Call to Action

Lecture 1: Call to Action

Chapter 5: Product Claiming Advertisements

Lecture 1: Product Claiming Advertisements

Chapter 6: Describing Warranties

Lecture 1: Describing Warranties

Chapter 7: Writing Effective Copy

Lecture 1: Writing Effective Copy

Chapter 8: Long Versus Short Copy

Lecture 1: Long Versus Short Copy

Chapter 9: Typography

Lecture 1: Typography Intro

Lecture 2: Mistakes in Typography

Lecture 3: Typography Web

Instructors

Iqra University
Pakistan's Top Ranked University for Business Management

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Frequently Asked Questions

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