Marketing Campaign Strategy from A to Z

Marketing Campaign Strategy from A to Z, available at $69.99, has an average rating of 4.5, with 53 lectures, 4 quizzes, based on 564 reviews, and has 2641 subscribers.

You will learn about How to plan a digital marketing campaign from start to finish. Use multiple marketing channels to reach a marketing campaign goals. Create campaign messages that are tailored to your target audience. Understand how to measure a campaign Launch your marketing campaign with customer centric messaging This course is ideal for individuals who are Students interested in learning how to create a marketing campaign across multiple digital channels. or Students interested in the steps involved in running a marketing campaign. or Entrepreneurs, paid acquisition marketers, email marketers, product marketers or aspiring marketers interested in better understanding campaign strategy more. or Fans of Cynthia & Jasmine! It is particularly useful for Students interested in learning how to create a marketing campaign across multiple digital channels. or Students interested in the steps involved in running a marketing campaign. or Entrepreneurs, paid acquisition marketers, email marketers, product marketers or aspiring marketers interested in better understanding campaign strategy more. or Fans of Cynthia & Jasmine!.

Enroll now: Marketing Campaign Strategy from A to Z

Summary

Title: Marketing Campaign Strategy from A to Z

Price: $69.99

Average Rating: 4.5

Number of Lectures: 53

Number of Quizzes: 4

Number of Published Lectures: 53

Number of Published Quizzes: 4

Number of Curriculum Items: 58

Number of Published Curriculum Objects: 58

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

How to plan a digital marketing campaign from start to finish.

Use multiple marketing channels to reach a marketing campaign goals.

Create campaign messages that are tailored to your target audience.

Understand how to measure a campaign

Launch your marketing campaign with customer centric messaging

Who Should Attend

Students interested in learning how to create a marketing campaign across multiple digital channels.

Students interested in the steps involved in running a marketing campaign.

Entrepreneurs, paid acquisition marketers, email marketers, product marketers or aspiring marketers interested in better understanding campaign strategy more.

Fans of Cynthia & Jasmine!

Target Audiences

Students interested in learning how to create a marketing campaign across multiple digital channels.

Students interested in the steps involved in running a marketing campaign.

Entrepreneurs, paid acquisition marketers, email marketers, product marketers or aspiring marketers interested in better understanding campaign strategy more.

Fans of Cynthia & Jasmine!

Brought to you by real world marketers from Udemy’s marketing team!?

Description

What is a “marketing campaign”? And—just as important—how do you design a good one? We created this course to answer these crucial questions and more. Marketing Campaign Strategy?from A to Z walks is an introductory level course that walks you through how to create a marketing campaign and plan from start to finish.? ?

Marketing is a key part of any business. Whether you are just getting started in marketing, have been managing an email channel, or you’re an entrepreneur, Marketing Campaign Strategy?from A to Z helps ensure that your campaigns are customer centric

In this course, you will:

Learn the steps involved in planning and executing a marketing campaign

How to leverage the marketing funnel to identify your marketing campaign goals

Develop a campaign strategy statement that’s grounded in understanding your customer.

Use the Marketing Mix to highlight the right benefits for your audience

Introduction to digital marketing channelslike email and paid ads?that can be leveraged in your campaign

Develop basic A/B testing plans?and learn other common marketing analytics terms.

Plan a launch a winning Marketing?Campaign Strategy and Plan

Understand the components of a Creative Briefto effectively work with designers and copywriters!

And more!

This course has exercises, answers to frequently asked questions, quizzes to test your knowledge, a wealth of resources and real-world examples that we’ve faced when running marketing campaigns. Moreover, each lecture is quick, to-the-point and designed to fit in your busy schedule. Anyone can benefit from marketing skills—all it takes is five minutes a day!

Why this course?

In this course we walk you through the steps we take when creating a marketing campaigns.? Our course is designed to complement channel-specific marketing courses on Udemy.You’ll find that once you’ve learned the “why” and “how”, you can apply it to boost the performance of any marketing campaign across any channel.

In this fast-paced age of digital marketing, many marketing campaigns get lost in the numerous new marketing channels now available while producing lackluster results. (Email! Ads! Social Media! Where to start?) By gaining a strong understanding of your marketing strategy (product, target audience and strategic messaging), your marketing campaigns will be customer centric and focus on solving the customer problem. Upon completing this course, you’ll learn how to build a north star for your campaign so that every decision you make brings you closer to your campaign objective!

Finally, you get to learn from us (Cynthia & Jasmine)! Between us, we have over ten years of marketing experience from working at companies like Udemy, Google and ebay. Moreover, we’re always here to help and we believe an online course should offer more opportunities for questions and not fewer.?We also bring solid classroom teaching experience to the table so we know to break down complex topics into easily digestible chunks and to make learning as fun and painless as possible!

So let’s do this! Enroll today and start marketing! We’re excited to meet you.?

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome!

Lecture 2: What is a Marketing Campaign?

Lecture 3: Reality Check: Marketing Campaigns in the Wild

Lecture 4: Exercise: Your Dream Product

Chapter 2: The Product

Lecture 1: Intro: The Prerequisites

Lecture 2: Value Prop

Lecture 3: Target Market

Lecture 4: Point of Differentiation

Lecture 5: FAQ: I Have Questions…about the Product!

Lecture 6: Exercise: Know Your Product

Lecture 7: BONUS! Positioning and Positioning Statements

Lecture 8: Cheat Sheet: Essential Marketing Vocabulary

Chapter 3: The Opportunity

Lecture 1: The Campaign Goal

Lecture 2: Exercise: Your Campaign Goal

Chapter 4: The Customer

Lecture 1: Intro: Find Your People

Lecture 2: Target Audience

Lecture 3: Segmentation

Lecture 4: Desired Consumer Action

Lecture 5: Marketing Mastery: Let's Talk the Marketing Funnel

Lecture 6: Double Feature: "I Have Questions…about the Alignment!" & "Reality Check"

Chapter 5: The Strategy

Lecture 1: Intro: Solve the Customer Problem

Lecture 2: Key Belief "I Statements"

Lecture 3: Exercise: Role Play

Lecture 4: Benefit

Lecture 5: Reason(s) to Believe

Lecture 6: Net Takeaway

Lecture 7: Reality Check: Common Pitfalls

Chapter 6: Midway Review

Lecture 1: Review

Chapter 7: The Message

Lecture 1: Intro: Translating for the Customer

Lecture 2: Primary Message

Lecture 3: Marketing Mastery: Secondary & Tertiary Messagees

Chapter 8: The Channels

Lecture 1: Intro: Communication is Key

Lecture 2: Major Channels: Email

Lecture 3: Major Channels: Paid Acquisitions

Lecture 4: Major Channels: Onsite

Lecture 5: Marketing Mastery: Multi-Channel Marketing

Lecture 6: FAQ: I Have Questions…about All the Channels!

Chapter 9: The Metrics

Lecture 1: Introduction

Lecture 2: Reality Check: Back to Your Objective

Lecture 3: Measurement

Lecture 4: A/B Testing

Lecture 5: Pre/Post

Lecture 6: Examples of Tests

Lecture 7: Protip: If You Have an Analytics Team…

Lecture 8: Protip: If You're On Your Own…

Chapter 10: The Plan

Lecture 1: Putting Your Campaign Plan Together

Lecture 2: Exercise: Jasmine's Campaign Plan

Lecture 3: Cynthia Reviews Jasmine's Plan

Lecture 4: Inside Scoop: FULL Marketing Campaign Brief

Chapter 11: The Creative Brief

Lecture 1: Intro: Bring Your Campaign to Life

Lecture 2: Exercise: Creative Brief Walkthrough

Lecture 3: Inside Scoop: FULL Creative Brief

Chapter 12: The Launch

Lecture 1: Ready to Launch

Instructors

Jasmine Wang
Integrated Marketer(formerly)

Cynthia M. Medina
Director of Marketing at Udemy

Rating Distribution

1 stars: 7 votes

2 stars: 22 votes

3 stars: 108 votes

4 stars: 214 votes

5 stars: 213 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!