Pricing and Monetization strategies for IT Product Managers

Pricing and Monetization strategies for IT Product Managers, available at $44.99, has an average rating of 4.92, with 14 lectures, 5 quizzes, based on 6 reviews, and has 12 subscribers.

You will learn about Learn how to develop a comprehensive pricing and monetisation strategy Identify and avoid potential monetisation pitfalls for your product or service Squeeze the maximum possible revenue from you product Learn how to win the price wars and avoid price reduction that kill product revenue This course is ideal for individuals who are Startup founders or Junior and middle Product Managers or Product Owners or Individuals tasked with pricing decisions It is particularly useful for Startup founders or Junior and middle Product Managers or Product Owners or Individuals tasked with pricing decisions.

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Summary

Title: Pricing and Monetization strategies for IT Product Managers

Price: $44.99

Average Rating: 4.92

Number of Lectures: 14

Number of Quizzes: 5

Number of Published Lectures: 14

Number of Published Quizzes: 5

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $84.99

Quality Status: approved

Status: Live

What You Will Learn

Learn how to develop a comprehensive pricing and monetisation strategy

Identify and avoid potential monetisation pitfalls for your product or service

Squeeze the maximum possible revenue from you product

Learn how to win the price wars and avoid price reduction that kill product revenue

Who Should Attend

Startup founders

Junior and middle Product Managers

Product Owners

Individuals tasked with pricing decisions

Target Audiences

Startup founders

Junior and middle Product Managers

Product Owners

Individuals tasked with pricing decisions

If you’re a Startup leader or Product Manager looking to learn how to price your product effectively, you’re in the right place. Sometimes it is hard to understand how to price our products, what factors should we consider to base the price on, how to choose the right monetization model. Should we price low to get the maximum market share or price high to establish a premium brand  image?  How can we make sure that our pricing model suits our target customers? What if your product doesn’t meet your sales expectation after the launch, should you cut the price?. This course is designed to equip you with the knowledge and skills to effectively monetize your products and make strategic pricing decisions that drive long-term business success. During this course, we will examine crucial pitfalls to evade, along with tactics that will maximize the revenue of your product. Alongside mastering pricing strategies, you’ll gain insights into valuable practices, tactical approaches and pricing maneuvers employed by leading companies.

The topics covered in this course:

Customer’s Willingness to Pay (WTP)

Monetization models

Main principles of Product configurations for different customer segments

Bundling

Go-to-Market strategies

Long-term and short-term Product monetization strategies and tactics

Price reductions and price wars 

Course Curriculum

Chapter 1: Introduction to The Course

Lecture 1: Introduction

Chapter 2: Four Main Product Monetization Failures

Lecture 1: Undead Products

Lecture 2: Feature Shock Products

Lecture 3: The trap of Minivation

Lecture 4: Hidden Gem Products

Chapter 3: Customer-Centric Pricing Strategies

Lecture 1: Customer Willingness-to-pay. Why do we need it?

Lecture 2: Customer Willingness-to-pay. How could we get it?

Lecture 3: Segmentation and Targeting for Optimal Pricing

Chapter 4: Product Configuration and Bundling Strategies

Lecture 1: The right way to configure a product

Lecture 2: Bundling

Chapter 5: Optimizing Revenue: Monetization Models and Go-To-Market Pricing

Lecture 1: Monetization Models

Lecture 2: Why do you need a Go-To-Market Pricing Plan?

Lecture 3: How to communicate Your Pricing to Your Customers

Chapter 6: Avoiding knee-jerk price reductions. Price Wars

Lecture 1: Avoiding knee-jerk price reductions. Are you sure you can win a Price War?

Instructors

Dmytro Koval
Senior Product Manager/Product Owner

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4 stars: 1 votes

5 stars: 5 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!