Digital Marketing Fundamentals

Digital Marketing Fundamentals, available at $49.99, has an average rating of 4.65, with 17 lectures, based on 15 reviews, and has 48 subscribers.

You will learn about Digital Marketing This course is ideal for individuals who are Beginner It is particularly useful for Beginner.

Enroll now: Digital Marketing Fundamentals

Summary

Title: Digital Marketing Fundamentals

Price: $49.99

Average Rating: 4.65

Number of Lectures: 17

Number of Published Lectures: 17

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Digital Marketing

Who Should Attend

Beginner

Target Audiences

Beginner

This fast paced class will provide a solid foundation in the key concepts around digital marketing. Through hands-on exercises, demonstrations and examples, students will come away with an understanding of successful digital marketing strategies, the psychology of Search vs Display, Mobile vs Desktop, and web analytics. To supplement PPC concepts, we will also explore concepts of search engine optimization (SEO).

Students will complete this class with a general understanding of ppc marketing tactics, tools and resources available.

Learn about the fundamentals of Digital Marketing with an introductory level to the following topics:

Concepts & Challenges of Digital Marketing

The Digital Customer Journey

Basics of SEO

Intro to SEO link building

Keyword Research

SEO vs. PPC

Landing Page Experience

Introduction to Google & Microsoft Ads

Ad Budgets & Bids

Writing Ad Copy

Conversion Rate Optimization

Introduction to Analytics

Course Curriculum

Chapter 1: Introduction to Digital Marketing

Lecture 1: Introduction to Concepts & Challenges of Digital Marketing

Lecture 2: The Digital Customer Journey

Lecture 3: Basics of Search Engine Optimization

Lecture 4: SEO Link Building

Lecture 5: SE0 Keyword Research

Lecture 6: SEO vs. PPC

Lecture 7: Who Is The Target Audience?

Lecture 8: Off Page SEO vs. On Page SEO

Lecture 9: Integrate With Other Marketing

Lecture 10: Landing Page Experience In A Mobile First World

Lecture 11: Introduction to Google Ads & Microsoft Ads

Lecture 12: Ad Budgets & Bids

Lecture 13: Ad Copy

Lecture 14: Strategy Behind Ad Copy

Lecture 15: Conversion Rate Optimization

Lecture 16: Conversion Rate Testing

Lecture 17: Introduction to Analytics

Instructors

Elia Kopreski
Executive Digital Marketing Consultant

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 0 votes

4 stars: 4 votes

5 stars: 11 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!