Create your marketing strategy in 7 steps (with a template)

Create your marketing strategy in 7 steps (with a template), available at $34.99, has an average rating of 4.25, with 23 lectures, based on 24 reviews, and has 66 subscribers.

You will learn about You’ll build a ready-to-go marketing strategy Choose effective marketing channels for your business Market analysis & Benchmarking Buyer persona & user journey map Business model canva How to choose a revenue streams How to set up goals & KPIs You’ll get a marketing strategy template This course is ideal for individuals who are Small business owners or Startup founders or Entrepreneurs or Marketing managers, beginners in marketing strategy It is particularly useful for Small business owners or Startup founders or Entrepreneurs or Marketing managers, beginners in marketing strategy.

Enroll now: Create your marketing strategy in 7 steps (with a template)

Summary

Title: Create your marketing strategy in 7 steps (with a template)

Price: $34.99

Average Rating: 4.25

Number of Lectures: 23

Number of Published Lectures: 23

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

You’ll build a ready-to-go marketing strategy

Choose effective marketing channels for your business

Market analysis & Benchmarking

Buyer persona & user journey map

Business model canva

How to choose a revenue streams

How to set up goals & KPIs

You’ll get a marketing strategy template

Who Should Attend

Small business owners

Startup founders

Entrepreneurs

Marketing managers, beginners in marketing strategy

Target Audiences

Small business owners

Startup founders

Entrepreneurs

Marketing managers, beginners in marketing strategy

People say entrepreneurship can’t be taught.

I totally agree that you barely can learn courage, risk-taking, intuition, confidence – mindset which most successful founders have.

But, every entrepreneur learns tools.

For that reason, you’ll learn 7 most important elements of marketing strategy: market research and benchmarking, buyer persona, marketing channels, USP, brand, monetization, and goals. In this course, you’ll be able to create your marketing strategy step by step. And in the end, I’ll give you a template to gather it all together.

I can’t build your marketing strategy for you but I’ll equip you with all essential tools. And, if you follow them carefully, you’ll succeed.

I give many examples and mostly focus on practice. The course will be good for startup founders, business owners at early stages, and marketers who want to learn strategy.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Marketing is all about creating value

Chapter 2: How to understand your market

Lecture 1: Know the problem you address

Lecture 2: Analyze your market in 4 simple steps (SWOT)

Lecture 3: Research your competition (benchmarking)

Chapter 3: Generate your business model in 15 mins

Lecture 1: The simplest business model canva

Chapter 4: Understand your buyer persona

Lecture 1: One pair of shoes can’t fit everyone

Lecture 2: Create a beautiful buyer persona in a few clicks

Lecture 3: Map your user journey

Chapter 5: Which marketing channels will be effective for you

Lecture 1: Paid ads is the easiest way to get sales

Lecture 2: Influencers & media are the best traffic source

Lecture 3: Email marketing is still effective

Lecture 4: Who social media marketing is good for

Lecture 5: How content & SEO work

Lecture 6: How affiliate marketing works

Lecture 7: What are the benefits of selling on marketplaces

Chapter 6: The power of brand

Lecture 1: Design your 1-sentence USP

Lecture 2: What is brand

Lecture 3: Tell your story

Chapter 7: Design your revenue model without financial education

Lecture 1: How to define your cost structure

Lecture 2: What revenue stream to choose

Chapter 8: How to set up goals and KPIs for a new project

Lecture 1: Measure your goals

Chapter 9: Marketing strategy template

Lecture 1: Download a template for your marketing strategy

Chapter 10: Bonus: How to pitch your business to investors, journalists, or partners

Lecture 1: Let's prepare your pitch (with templates)

Instructors

Yulia Zakutnia
Marketing & PR strategist

Rating Distribution

1 stars: 1 votes

2 stars: 0 votes

3 stars: 0 votes

4 stars: 7 votes

5 stars: 16 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!