The Complete Digital Marketing Bootcamp

The Complete Digital Marketing Bootcamp, available at $79.99, has an average rating of 4, with 69 lectures, 3 quizzes, based on 780 reviews, and has 4196 subscribers.

You will learn about Use digital marketing to drive business objectives Be able to develop concrete digital marketing campaigns Better understand different components of digital marketing Become a digital marketer Be able to bring more new customers through digital marketing Be able to retain customers through digital marketing Be able to use different tools to analyze and optimize digital marketing campaigns This course is ideal for individuals who are Beginners who want to kickstart their learning in digital marketing or Entrepreneurs who want to use digital marketing to drive business success or Small-business Owners who want to bring more success to their businesses through digital marketing or Aspiring Marketers who would like to learn about digital marketing It is particularly useful for Beginners who want to kickstart their learning in digital marketing or Entrepreneurs who want to use digital marketing to drive business success or Small-business Owners who want to bring more success to their businesses through digital marketing or Aspiring Marketers who would like to learn about digital marketing.

Enroll now: The Complete Digital Marketing Bootcamp

Summary

Title: The Complete Digital Marketing Bootcamp

Price: $79.99

Average Rating: 4

Number of Lectures: 69

Number of Quizzes: 3

Number of Published Lectures: 69

Number of Published Quizzes: 3

Number of Curriculum Items: 72

Number of Published Curriculum Objects: 72

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Use digital marketing to drive business objectives

Be able to develop concrete digital marketing campaigns

Better understand different components of digital marketing

Become a digital marketer

Be able to bring more new customers through digital marketing

Be able to retain customers through digital marketing

Be able to use different tools to analyze and optimize digital marketing campaigns

Who Should Attend

Beginners who want to kickstart their learning in digital marketing

Entrepreneurs who want to use digital marketing to drive business success

Small-business Owners who want to bring more success to their businesses through digital marketing

Aspiring Marketers who would like to learn about digital marketing

Target Audiences

Beginners who want to kickstart their learning in digital marketing

Entrepreneurs who want to use digital marketing to drive business success

Small-business Owners who want to bring more success to their businesses through digital marketing

Aspiring Marketers who would like to learn about digital marketing

The average starting salary for skilled digital marketing managers in the United States can easily go beyond $100,000 per year,?and there’s never been a better time to be a digital marketer!?

My name is Seijin, and this course is for anyone like you who wants to kickstart your own digital marketing activities. Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you’d need. Through this course, you will gain not only theoretical foundations of marketing, but also practical skills you can use right away. You will learn about the key concepts of digital marketing strategy, new user acquisition, customer retention, and analytics along with step-by-step instructions to actually set up your own marketing campaigns on Facebook, Google Adwords, YouTube, and other channels. I look forward to seeing you in the course!

This course is for anybody wanting to get a comprehensive understanding of marketing in the digital world. Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you’d need. I will help you gain not only theoretical foundations of marketing, but also practical skills you can use right away. As you take this course, I will help you get familiar with the key concepts, and help you actually get your hands dirty to run impactful digital marketing campaigns step by step.

This course is carefully designed with multiple sections so that you can grasp the core components of digital marketing easily but most effectively. We will begin by understanding how to develop a concrete strategy. I will walk you through the entire process of setting up digital marketing campaigns from scratch. After you develop your overall strategy, we will then delve into the new user acquisition section. In this section, you’ll learn about different types of ads you can run across paid channels like Facebook, Instagram, Adwords, and YouTube. You’ll also learn how you can use content marketing on your own non-paid channels like Facebook Page and Instagram. We’ll also look at different organic tactics like Search Engine Optimization. Once we understand how we get new users to your business, we’ll learn about how we can retain those users more effectively. In this section, I will help you set up impactful retention strategy and actually run email and retargeting campaigns using Mailchimp and Facebook. In the following section, you’ll learn how to use analytics to optimize your campaigns across all your digital marketing channels. I will help you understand some of the key metrics you need to closely track and tools you can use for your daily analysis. Once we do that, I will provide some of my suggestions for next steps based on your different needs. I believe this will help you use this course as a meaningful stepping stone to achieve your learning goal – whether it be getting a new job, running your company, or advancing your career.

Course Curriculum

Chapter 1: Overview of the course

Lecture 1: Overview

Lecture 2: Why Digital Marketing?

Chapter 2: Strategy Setup

Lecture 1: Intro

Lecture 2: Objective Setting

Lecture 3: Target Customer Analysis

Lecture 4: Positioning

Lecture 5: Consumer Decision Journey

Lecture 6: Channel Mix

Lecture 7: Insider Tip #1: Key Principle for Successful Marketing

Chapter 3: New Customer Acquisition

Lecture 1: Section Intro – New Customer Acquisition

Lecture 2: Facebook/Instagram Intro

Lecture 3: Facebook Ad Objectives

Lecture 4: Facebook Audience Targeting

Lecture 5: Facebook Ad placements

Lecture 6: Facebook Ad formats/Media

Lecture 7: How Facebook's Auction Works

Lecture 8: Facebook Bidding Types

Lecture 9: Facebook Ad Account Setup

Lecture 10: Facebook Pixel Setup

Lecture 11: Facebook Page/Instagram Account Setup

Lecture 12: How to Set Up Ads on Facebook & Instagram

Lecture 13: Google AdWords Intro

Lecture 14: Insider Tip #2: Get $175 Free Credit for AdWords

Lecture 15: AdWords Account Setup

Lecture 16: AdWords Ad Placements

Lecture 17: AdWords Ad Objectives

Lecture 18: AdWords Audience Targeting

Lecture 19: How Google's Auction Works

Lecture 20: AdWords Bidding Strategy

Lecture 21: AdWords Conversion Tracking

Lecture 22: How To Set Up Search Ads on AdWords

Lecture 23: Keyword Selection for Search Ads

Lecture 24: Google Keyword Planner

Lecture 25: Insider Tip #3: How To Write Good Text Ads

Lecture 26: How To Set Up Display Ads on AdWords

Lecture 27: Targeting for Display Ads on AdWords

Lecture 28: Google Display Planner

Lecture 29: YouTube Ads Intro

Lecture 30: YouTube Ad Types

Lecture 31: YouTube Ad Audience Targeting

Lecture 32: How To Set Up YouTube Ads on AdWords

Lecture 33: Owned/Non-paid Channels Intro

Lecture 34: Objective Setup & Planning

Lecture 35: Content Types

Lecture 36: Tactics To Grow Your Fans on Facebook & Instagram

Lecture 37: Insider Tip #4: Useful Tools for Content Creation

Lecture 38: Search Engine Optimization (SEO) Intro

Lecture 39: What Is SEO? & Why Is It Important?

Lecture 40: Key Factors Influencing Your SEO Performance

Lecture 41: Keyword Research for SEO

Lecture 42: Keyword Generation for SEO

Lecture 43: On-site Optimization for SEO

Chapter 4: Customer Retention

Lecture 1: Section Intro – Customer Retention

Lecture 2: Customer Retention Strategy Setup

Lecture 3: List building for Customer Retention

Lecture 4: Email Intro

Lecture 5: How To Set Up Email Campaigns on Mailchimp

Lecture 6: How To Set Up Automated Emails on Mailchimp

Lecture 7: Email Key Metrics for Optimization

Lecture 8: Practical Tips for Great Emails

Lecture 9: Retargeting/Remarketing Intro

Lecture 10: How Retargeting Works

Lecture 11: How To Set Up Retargeting Ads on Facebook

Chapter 5: Analytics & Optimization

Lecture 1: Section Intro : Analytics & Optimization

Lecture 2: Key Metrics to Measure

Lecture 3: Customer Lifetime Value

Lecture 4: How To Set Up Google Analytics

Lecture 5: Facebook Audience Insights

Chapter 6: Next Steps

Lecture 1: Next Steps

Instructors

Seijin Jung
Wharton MBA, Entrepreneur. Formerly @ Google, LG, BCG.

Rating Distribution

1 stars: 15 votes

2 stars: 36 votes

3 stars: 136 votes

4 stars: 294 votes

5 stars: 299 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!