Learn to AB test like a professional

Learn to A/B test like a professional, available at $59.99, has an average rating of 3.83, with 60 lectures, 1 quizzes, based on 206 reviews, and has 1412 subscribers.

You will learn about How to run effective A/B tests that increase a website's profitability. From planning and preparation, through to implementing experiments and understanding the results. This course is ideal for individuals who are SME owners and marketers It is particularly useful for SME owners and marketers.

Enroll now: Learn to A/B test like a professional

Summary

Title: Learn to A/B test like a professional

Price: $59.99

Average Rating: 3.83

Number of Lectures: 60

Number of Quizzes: 1

Number of Published Lectures: 58

Number of Published Quizzes: 1

Number of Curriculum Items: 64

Number of Published Curriculum Objects: 62

Original Price: ￡149.99

Quality Status: approved

Status: Live

What You Will Learn

How to run effective A/B tests that increase a website's profitability. From planning and preparation, through to implementing experiments and understanding the results.

Who Should Attend

SME owners and marketers

Target Audiences

SME owners and marketers

By the end of this course you’ll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You’ll be able to set up and run A/B tests that will help you to improve your website’s conversion rates.

A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process – like setting and measuring goals, gathering insights and creating problem statements and hypotheses.

In this course I take you through the entire A/B testing process, incorporating:

Setting a baseline and goals;

Gathering insights;

What the different types of experiment are;

What you should do before, during and after running an A/B test

Documenting your experiments.

The course is suitable for both beginners and people with digital marketing experience.

It’s ideal if:

You want to start running A/B tests but don’t know where to start.

You already work in marketing and want to expand your knowledge.

You run a small or medium-sized business and want to increase your sales.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course overview

Lecture 2: Tip to finish the course in less time

Chapter 2: A/B testing and the optimisation process

Lecture 1: Introduction

Lecture 2: Insight gathering

Lecture 3: Testing and iteration

Lecture 4: Targeting and personalisation

Chapter 3: Measuring success

Lecture 1: Introduction

Lecture 2: The importance of a measurement framework

Lecture 3: Knowing your top-level business objectives

Lecture 4: Primary vs secondary metrics

Lecture 5: Documenting objectives and goals

Lecture 6: Setting a baseline

Chapter 4: Insight gathering

Lecture 1: Introduction

Lecture 2: Quantitative and qualitative data

Lecture 3: Analytics insights

Lecture 4: Heuristic analysis

Lecture 5: Customer surveys

Lecture 6: Live chat

Lecture 7: Session replay

Lecture 8: Online user testing

Chapter 5: Testing and iteration

Lecture 1: Introduction

Lecture 2: A/B testing

Lecture 3: Multivariate testing

Lecture 4: Multi-page testing

Lecture 5: Split URL or redirect testing

Lecture 6: Which types of testing should I do? All of them?

Chapter 6: Before testing

Lecture 1: Introduction

Lecture 2: Building your team

Lecture 3: Experiment planning

Lecture 4: Prioritising experiments

Lecture 5: Why you need a problem statement

Lecture 6: Creating a hypothesis

Lecture 7: Generating ideas to test

Lecture 8: Choosing which segments to target

Lecture 9: Quality assurance

Lecture 10: Creating an A/B test

Lecture 11: Setting objectives for your A/B test

Lecture 12: Targeting your visitors

Chapter 7: During testing

Lecture 1: Introduction

Lecture 2: Knowing when to stop an experiment

Lecture 3: Understanding p-value

Lecture 4: Significance and sample size calculators

Lecture 5: One-tailed versus two-tailed tests

Lecture 6: Understanding validity

Lecture 7: Amending experiments while they are in progress

Lecture 8: The correct way to ramp up traffic volumes

Chapter 8: After testing

Lecture 1: Introduction

Lecture 2: Analysing and interpreting experiment results

Lecture 3: What to do if a variant loses

Lecture 4: Running experiments as series, not in isolation

Lecture 5: Maintaining an experiment backlog

Chapter 9: Documenting your A/B tests

Lecture 1: Introduction

Lecture 2: The test plan

Lecture 3: The test prioritisation planner

Lecture 4: The test report

Lecture 5: The test results template

Lecture 6: The test scheduler

Lecture 7: Bonus lecture

Instructors

Andrew McKenna
Conversion Rate Optimisation Specialist

Rating Distribution

1 stars: 3 votes

2 stars: 8 votes

3 stars: 21 votes

4 stars: 84 votes

5 stars: 90 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!