Creating a Valuable Brand - Companies + Individuals

Creating a Valuable Brand | Companies + Individuals, available at $19.99, has an average rating of 4.5, with 40 lectures, based on 4 reviews, and has 14 subscribers.

You will learn about Obtain a basic understanding of what makes a BRAND STRATEGY work. Understand the science behind COMMUNICATION, and how to use it in the development of your brand. The fundamental building blocks of CULTURE The advantage that having an establish brand gives you as you engages in MARKETING your brand. This course is ideal for individuals who are Experienced Entrepreneurs or Aspiring Entrepreneurs or Experienced Social Media Influencers or Aspiring Social Media Influencers or Marketing Professionals. or Self Employed 7 It is particularly useful for Experienced Entrepreneurs or Aspiring Entrepreneurs or Experienced Social Media Influencers or Aspiring Social Media Influencers or Marketing Professionals. or Self Employed 7.

Enroll now: Creating a Valuable Brand | Companies + Individuals

Summary

Title: Creating a Valuable Brand | Companies + Individuals

Price: $19.99

Average Rating: 4.5

Number of Lectures: 40

Number of Published Lectures: 40

Number of Curriculum Items: 53

Number of Published Curriculum Objects: 53

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Obtain a basic understanding of what makes a BRAND STRATEGY work.

Understand the science behind COMMUNICATION, and how to use it in the development of your brand.

The fundamental building blocks of CULTURE

The advantage that having an establish brand gives you as you engages in MARKETING your brand.

Who Should Attend

Experienced Entrepreneurs

Aspiring Entrepreneurs

Experienced Social Media Influencers

Aspiring Social Media Influencers

Marketing Professionals.

Self Employed 7

Target Audiences

Experienced Entrepreneurs

Aspiring Entrepreneurs

Experienced Social Media Influencers

Aspiring Social Media Influencers

Marketing Professionals.

Self Employed 7

This course is built on the claim that everyone in this age of social media is constantly trying to develop their own sense of identity.As we do this, we are always looking for brands, organizations, or a cause to attach ourselves to in order to help us form this sense of Identity

What we have found is that if you can get your company’s brand to speak to an individuals in a way that relates to the identity that they are trying to craft, you will close the deal every. single. time. Or in the case of an individual brand or personal brand, you will have a fan for life.

This course begins by establishing a solid foundation of scientific communication fundamentals including how we communicate to why it is that we make the decisions we do as consumers of products and services.

We then moved into what kind of culture you were wanting to establish for your brand, and the rules that that culture lives by.

Brand strategy, equity or value, positioning brand identity… all of these things and Moore are covered in this class with one simple goal: successfully build a valuable brand with a clear purpose of why by the end of this course you’re going to understand what it is that people are looking for when they are deciding what brands to associate with, and how you can bring that to your audience.

Course Curriculum

Chapter 1: Introduction

Lecture 1: What You're Going To Learn

Lecture 2: Digital Amnesia

Lecture 3: What Is A Brand?

Chapter 2: Communication and Branding

Lecture 1: The Linear Model of Communication

Lecture 2: The Interactive Model of Communication

Lecture 3: The Transactional Model of Communication

Lecture 4: Managing Expectations

Lecture 5: Brand Integrity

Lecture 6: Branding, Communication, and Culture

Chapter 3: Culture

Lecture 1: Culture Defined

Lecture 2: Symbols

Lecture 3: Language

Lecture 4: Cultural Norms

Lecture 5: Cultural Values

Lecture 6: Cultural Artifacts

Lecture 7: Review of Culture

Chapter 4: Brand Strategy

Lecture 1: Brand Strategy Defined

Lecture 2: What Is A Brand?

Lecture 3: Always Know Why

Lecture 4: Branding vs. Marketing

Lecture 5: Your Brand Needs 3 Things

Lecture 6: Brand Purpose

Lecture 7: Brand Vision

Lecture 8: Brand Mission

Lecture 9: A Word of Caution

Chapter 5: Brand Equity

Lecture 1: Brand Equity

Chapter 6: Brand Positioning

Lecture 1: Positioning Defined

Lecture 2: Personas

Lecture 3: SWOT Analysis

Chapter 7: Brand Identity

Lecture 1: Brand Identity (The Creative Piece)

Lecture 2: Color

Lecture 3: Font

Lecture 4: Imagery

Lecture 5: Tone of Voice

Lecture 6: Thought Leadership

Lecture 7: Style Guide/Look Book

Lecture 8: Medium

Lecture 9: Do Not Stray

Chapter 8: Course Review

Lecture 1: Course Review

Lecture 2: Bonus Lecture

Instructors

Alex Ames
Brand Producer

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4 stars: 2 votes

5 stars: 2 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!