Digital Advertising Strategy and Marketing Media Plan

Digital Advertising Strategy and Marketing Media Plan, available at $34.99, has an average rating of 4.15, with 8 lectures, 2 quizzes, based on 91 reviews, and has 473 subscribers.

You will learn about digital marketing media planning digital marketing strategy digital planning Digital campaign objectives and KPIs Advertising Strategy Marketing Fundamentals PPC Advertising Social Media Marketing Facebook Marketing Digital Advertising This course is ideal for individuals who are Entry Level Digital Marketers or Digital Marketing Students It is particularly useful for Entry Level Digital Marketers or Digital Marketing Students.

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Summary

Title: Digital Advertising Strategy and Marketing Media Plan

Price: $34.99

Average Rating: 4.15

Number of Lectures: 8

Number of Quizzes: 2

Number of Published Lectures: 8

Number of Published Quizzes: 2

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: $64.99

Quality Status: approved

Status: Live

What You Will Learn

digital marketing

media planning

digital marketing strategy

digital planning

Digital campaign objectives and KPIs

Advertising Strategy

Marketing Fundamentals

PPC Advertising

Social Media Marketing

Facebook Marketing

Digital Advertising

Who Should Attend

Entry Level Digital Marketers

Digital Marketing Students

Target Audiences

Entry Level Digital Marketers

Digital Marketing Students

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today’s business environment.

At the end of participating in this course, students should be able to:

Understand the key marketing principles and techniques.

Understand how to design the marketing media plan and understand the differences in metrics of success.

Design a digital marketing plan and modify it to suit your specific company needs.

Build the Digital Advertising Strategy including multiple channels to support the strategy.

Be able to develop the campaign goals and set up KPIs, identify the target audience segment.

Apply a selection process to digital marketing channels, in order to select the ideal marketing mix.

You’ll be able to calculate metrics of success.

You would be provided with the actual media plan template which you might use on the daily basis.

At the end of the course, students will need to plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company with a marketing media plan forecast and evaluating campaigns performance. Additionally, students will complete assignments, quizzes, and exams.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to the course: Digital Media Plan

Chapter 2: What's the Media Plan. Digital Marketing Campaign Objectives

Lecture 1: Digital Marketing plan definition. Campaign objectives.

Lecture 2: Campaign KPIs. Target Audience

Lecture 3: Campaign Stages, Tactics and Metrics of Success

Lecture 4: Marketing Strategy Builder: Traffic Allocation and Campaign KPIs Template

Lecture 5: Design a digital marketing plan and modify it to suit your specific needs.

Lecture 6: Media Plan Tips

Lecture 7: What do you need to include in the media plan?

Instructors

Maria Bulatova
Digital Marketing Manager

Rating Distribution

1 stars: 4 votes

2 stars: 8 votes

3 stars: 24 votes

4 stars: 27 votes

5 stars: 28 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!