Marketing Strategies For Market Share Increase

Marketing Strategies For Market Share Increase, available at $24.99, has an average rating of 4.65, with 28 lectures, based on 21 reviews, and has 50 subscribers.

You will learn about Understand the application of growth strategy to increase market share know the international strategies to help firm expand and grow their market share Learn the right differentiation strategies to help market growth Enable students know the bench marking strategies to improve performance Learn the principle of strategic wear- out Learn the general implication of market share in the environment of key competitors. This course is ideal for individuals who are companies or students or marketers or SME'S or business executives or professionals or self employed or business people or salespeople or any body who want to acquire knowledge in the market It is particularly useful for companies or students or marketers or SME'S or business executives or professionals or self employed or business people or salespeople or any body who want to acquire knowledge in the market.

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Summary

Title: Marketing Strategies For Market Share Increase

Price: $24.99

Average Rating: 4.65

Number of Lectures: 28

Number of Published Lectures: 28

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 28

Original Price: $79.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the application of growth strategy to increase market share

know the international strategies to help firm expand and grow their market share

Learn the right differentiation strategies to help market growth

Enable students know the bench marking strategies to improve performance

Learn the principle of strategic wear- out

Learn the general implication of market share in the environment of key competitors.

Who Should Attend

companies

students

marketers

SME'S

business executives

professionals

self employed

business people

salespeople

any body who want to acquire knowledge in the market

Target Audiences

companies

students

marketers

SME'S

business executives

professionals

self employed

business people

salespeople

any body who want to acquire knowledge in the market

As individuals born and grow, companies also want to expand and grow to command a market share, market share is the percentage of market that an organisation have base on a measure of what their competitors have by industrial experts assessment.

it’s very important every good organisation know and identify it’s market position in the market because this will help the company know the strategies to apply, it’s vital for management when to apply the necessary growth strategies to aid market share. International marketing play a vital role in helping organisation expand and grow, it the firm need to know the best strategies to choice at any point in time . The pointers to increase market share need to observe and apply when need be.

The differentiation strategies separate one firm from another, it is important management analyse and find which strategies is best and working for them. Bench marking and strategic wear – out need to observed carefully.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: introduction to market share

Chapter 2: FIVE WAYS COMPANY RETAIN MARKET SHARE

Lecture 1: Premium Performance

Lecture 2: Extensive and Efficient Dealership system

Lecture 3: Superior Service

Lecture 4: Full – Line Strategy

Lecture 5: Good Financing

Chapter 3: FACTOR TO CONSIDER BEFORE INCREASE MARKET SHARE

Lecture 1: The Possibility of Provoking Antitrust Action

Lecture 2: Economic Cost

Lecture 3: Pursuing the Wrong Marketing – Mix Strategy

Lecture 4: Effect of increase market share on actual and perceived quality

Chapter 4: INTERNATIONAL STRATEGIES TO INCREASE MARKET SHARE

Lecture 1: Direct Investment

Lecture 2: Joint Ventures

Lecture 3: Licensing

Lecture 4: Indirect Export

Lecture 5: Direct Exporting

Chapter 5: ANSOFF'S GROWTH STRATEGIES

Lecture 1: Market Penetration

Lecture 2: Market Development

Lecture 3: Product Development

Lecture 4: Diversification

Chapter 6: SPECIAL AREAS TO INCREASE MARKET SHARE

Lecture 1: Technology and Innovation

Lecture 2: Strategic Acquisition

Lecture 3: Encourage More Usage

Chapter 7: DIFFERENTIATION STRATEGIES

Lecture 1: Product Differentiation

Lecture 2: Personnel Differentiation

Lecture 3: Channel Differentiation

Lecture 4: Image Differentiation

Chapter 8: CONCLUSION

Lecture 1: Conclusion

Instructors

Eric Yeboah
MBA/ PGDip

Rating Distribution

1 stars: 1 votes

2 stars: 1 votes

3 stars: 0 votes

4 stars: 1 votes

5 stars: 18 votes

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