Digital Marketing 3.0 (The Full Package, 5 courses in 1)

Digital Marketing 3.0 (The Full Package, 5 courses in 1), available at $44.99, has an average rating of 3.38, with 110 lectures, 2 quizzes, based on 4 reviews, and has 12 subscribers.

You will learn about What Is Digital Marketing 3.0 (The Evolution Of Digital Marketing) All you need to know about how to set up effective Google and Facebook Campaigns and Ads How to write laser-targeted specific ads that convert What to say (in your ads), how to say it and why to say it this way (consumer psychology) Optimizing your budget and spending so that you can get more leads for less dollars and scale it up Setting Up Your FB accounts correctly for your property and how to measure your success Setting up marketing funnels (for real estate/property) that attract the right leads The simple 3 step process that points you in the direction of more commissions: Connect, Clone, Contact How to produce great videos within a short time without needing any IT (technical) knowledge or skills Getting your videos noticed to build your brand and increase your sales This course is ideal for individuals who are Real Estate Agents / Property Agents or Real Estate/Property Marketing people or Real Estate/Property Sales people It is particularly useful for Real Estate Agents / Property Agents or Real Estate/Property Marketing people or Real Estate/Property Sales people.

Enroll now: Digital Marketing 3.0 (The Full Package, 5 courses in 1)

Summary

Title: Digital Marketing 3.0 (The Full Package, 5 courses in 1)

Price: $44.99

Average Rating: 3.38

Number of Lectures: 110

Number of Quizzes: 2

Number of Published Lectures: 110

Number of Published Quizzes: 2

Number of Curriculum Items: 112

Number of Published Curriculum Objects: 112

Number of Practice Tests: 2

Number of Published Practice Tests: 2

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

What Is Digital Marketing 3.0 (The Evolution Of Digital Marketing)

All you need to know about how to set up effective Google and Facebook Campaigns and Ads

How to write laser-targeted specific ads that convert

What to say (in your ads), how to say it and why to say it this way (consumer psychology)

Optimizing your budget and spending so that you can get more leads for less dollars and scale it up

Setting Up Your FB accounts correctly for your property and how to measure your success

Setting up marketing funnels (for real estate/property) that attract the right leads

The simple 3 step process that points you in the direction of more commissions: Connect, Clone, Contact

How to produce great videos within a short time without needing any IT (technical) knowledge or skills

Getting your videos noticed to build your brand and increase your sales

Who Should Attend

Real Estate Agents / Property Agents

Real Estate/Property Marketing people

Real Estate/Property Sales people

Target Audiences

Real Estate Agents / Property Agents

Real Estate/Property Marketing people

Real Estate/Property Sales people

How Can You As A Real Estate Agent or Property Marketing/Sales Person Make Use Of It To Earn More Commission And What Is the Big Trend In Digital Marketing Now? This Is What ‘Digital Marketing 3.0’ Is All About. This portfolio course combines all my 5 individual courses in the Digital Marketing 3.0 umbrella for about the price of only 3 of them.

1. Funnels
What are funnels and why are they so crucial to your success? They are the first step to consistently get new leads in, so that you can then leverage on these contacts to sell your properties. This is especially important if you are NOT tech savvy. Funnels can be built up easily and you do not need to worry about website setup, hosting or security and you do not need a programmer, designer or copywriter. You can get your first (and subsequent) funnel up in a short time frame by simply leveraging on mine, clone it and adapt it to your needs, which involves copy/paste (of text) and uploading images (pictures of the property you are marketing) – done. Easy enough? Then sign up now and get going.

Now it is even possible to automate your follow up actions with Follow-Up Funnels to enable you to focus more on your clients.

2. Facebook Ads

In this course which is part of Digital Marketing 3.0 For Real Estate Agents you will learn how to craft laser-specific Facebook ads that appeal to your leads and make them want to give their contact details to you, what distinguishes a great ad from an average one, how you can manage, measure and optimize your budget so that you don’t overspend and scale it up to greater heights.

Right from the basics on how to set up your ads account, business manager, fan pages and campaigns to advanced techniques how you can entice your selected audience to take action and give you their contact details in lead capture forms and how you can then access those in order to contact them and hopefully then close a deal with them.

In short, be better at FB Marketing than your competitors and colleagues.

3. Google PPC Ads

In this course which is part of Digital Marketing 3.0 For Real Estate Agents you will learn how to craft laser-specific Google PPC ads that appeal to potential buyers and make them want to give their contact details to you, what distinguishes a great ad from an average one, how you can manage, measure and optimize your budget so that you don’t overspend and scale it up to greater heights.

Right from the basics on how to set up your ads account and campaigns to advanced techniques how you can entice your selected audience to take action and give you their contact details in lead capture forms or your website and how you can then access those in order to contact them and hopefully then close a deal with them.

Which keywords and ad groups to use specifically in real estate (property) marketing, what exactly to say in your ads, how to say it and why to say it this way (consumer psychology), which has been proven to work.

4. Retargeting

While targeting prospects through funnels, FB and Google targeting through ads can be lucrative (as taught in my courses on those subjects), the real ‘gold’ is in retargeting and remarketing.

Why? Because the prospects you are targeting in re-targeting have interacted and heard of you before, they are not ‘cold’ any more, but already ‘warm’ prospects. They are much more likely to give you their contact details at that time. And once you have them, if you are lucky you can make a sale right away. But more often than not, it is only after a number of interactions and a few weeks or months later that they actually buy a property from you. So it is important to have the right follow up strategy. How to do that is what you will learn in this course.

How to set up your retargeting campaigns in FB and Google, what to say (write), how to contact them, following up short-term and long-term and consumer psychology is all part of this course

5. Video Marketing

In this course you are learning what you need to know about Video Marketing for Real Estate, i.e. how to plan and shoot your real estate or branding videos so they are effective and appeal to your viewers, whether you are a property agent, agency or developer.

Learn useful and practical tips and tricks, what kind of equipment (camera, sound, lighting etc) you need (and don’t!), whom video marketing is suitable for and what are the different types of videos you can produce along the Marketing and Sales cycle (AIDA, Attention, Interest, Desire and Action) like branding, market updates, webinars, listing or recruiting videos.

Of course the best videos are useless if nobody sees them. Learn how you can market and advertise them to bring them out there to your target audience so that they notice you and your property, contact you and you can eventually close more deals.

Course Curriculum

Chapter 1: Introduction To The Course

Lecture 1: A Welcome Message

Lecture 2: Course Introduction

Lecture 3: Quizzes

Chapter 2: Part 1: Introduction To Funnels

Lecture 1: Funnels: Learning Objectives And Overview

Lecture 2: Naming Your Funnels (a.k.a. "URL")

Lecture 3: What Is A Funnel

Lecture 4: Connecting And Securing Your Funnel

Chapter 3: Making Your Funnel Happen

Lecture 1: Setting Up A New Funnel

Lecture 2: Cloning And Sharing Funnels

Lecture 3: Amending A Cloned Funnel To Your Needs

Chapter 4: Funnel Assets And Contacts

Lecture 1: Adding Digital Assets To Your Funnels For Your Leads

Lecture 2: The Rewards For Your Efforts: Accessing Your New Leads

Chapter 5: Funnel Updates

Lecture 1: Follow-up Funnels (new funnel type)

Lecture 2: Funnel Update Aug 2022 (Latest Trends)

Chapter 6: Funnels Summary, Additional Resources And Quiz

Lecture 1: Funnels Summary

Lecture 2: Additional Useful Resources

Chapter 7: Part 2: Introduction To Facebook Marketing

Lecture 1: Learning Objectives And Overview (FB Pages and Ad Accounts)

Lecture 2: Learning Objectives And Overview (FB Ads)

Chapter 8: FB Fan Pages And Ad Accounts

Lecture 1: Setting Up A New Facebook Page (Fan Page)

Lecture 2: Accessing And Navigating Your FB Ads Account

Chapter 9: FB Business Manager, Pixels and Metrics

Lecture 1: Setting Up The FB Business Manager

Lecture 2: Setting Up A FB Pixel And Conversion Event

Lecture 3: Verifying Your Website's Domain Names In FB

Lecture 4: Understanding FB Metrics

Chapter 10: FB Audiences, Campaigns and Ad Sets

Lecture 1: Setting Up FB Audiences

Lecture 2: Understanding Campaigns And Campaign Budget Optimization

Lecture 3: Setting Up FB Ad Sets

Chapter 11: FB Ads, Scaling And Your Leads

Lecture 1: Laser-targeted Specific Ads

Lecture 2: Ad Variations (A/B Testing)

Lecture 3: Budgeting And Scaling

Lecture 4: Creating Lead Capture Forms And Accessing Your Leads In FB

Chapter 12: FB Ads Summary, Additional Tips And Quiz

Lecture 1: FB Ads Summary

Lecture 2: Additional FB Ads Tips

Chapter 13: Practice Test 1 (Funnels and FB Ads)

Chapter 14: Part 3: Introduction To Google Ads (PPC)

Lecture 1: Learning Objectives And Overview – Google Ads Introduction

Lecture 2: The Basics Of Google Ads

Lecture 3: Setting Up A New Google Ads Account

Lecture 4: Navigating Google Ads

Lecture 5: Google Ads Structure

Lecture 6: Google Ads Metrics

Lecture 7: Conversion Events And The Google Remarketing Tag

Lecture 8: Additional Tools For Google

Chapter 15: Google Ads Setup

Lecture 1: Learning Objectives And Overview – Google Ads Setup

Lecture 2: Types Of Campaigns And Ads

Lecture 3: Setting Up Audiences in Google

Lecture 4: Google Placements

Lecture 5: Google Ad Account Settings

Lecture 6: Google Location Targeting

Lecture 7: Google Demographics Targeting

Chapter 16: Google Ads Campaigns

Lecture 1: Learning objectives and overview – Google Ads Campaigns

Lecture 2: New Search Network Campaigns

Lecture 3: New Display Network Campaigns

Lecture 4: New Video Campaigns

Lecture 5: Bidding Strategies (Manual vs. Automatic)

Lecture 6: Google Campaign Optimization

Lecture 7: Google Ad Scheduling

Lecture 8: Google Campaign Settings

Chapter 17: Keywords

Lecture 1: Learning Objectives And Overview – Keywords

Lecture 2: Keyword Match Types

Lecture 3: Negative Keywords

Lecture 4: Keyword Grouping And Optimization

Lecture 5: Keyword Planner Tool

Chapter 18: Google Ads For Real Estate (Property)

Lecture 1: Learning Objectives And Overview: Google Ads

Lecture 2: Google Ad Types

Lecture 3: Google Ad Ranking

Lecture 4: Improving Your Quality Score

Lecture 5: Laser-targeted Specific Ads – Concept And Preparation

Lecture 6: Laser-targeted Specific Ads – Execution (Hands On)

Lecture 7: Dynamic And Responsive Search Ads

Lecture 8: Google Ad Extensions

Lecture 9: Accessing Your Leads From Google Ads

Lecture 10: Ad Groups, Keywords And Ad Tips For Property Project Marketing

Chapter 19: Updates to Google PPC Mid 2022

Lecture 1: Adwords Updates Mid 2022 That Google Made

Chapter 20: Google Ads Summary And Quiz

Lecture 1: Quick summary

Chapter 21: Part 4: Introduction To Retargeting And Remarketing

Lecture 1: Retargeting Learning Objectives

Lecture 2: Remarketing Learning Objectives

Chapter 22: Retargeting

Lecture 1: The Importance Of Retargeting

Lecture 2: Creating Google Retargeting Audiences

Instructors

Jochen Siepmann
Trainer, mentor and author

Rating Distribution

1 stars: 1 votes

2 stars: 0 votes

3 stars: 1 votes

4 stars: 1 votes

5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!