3 Fundamental marketing tools you must learn for FMCG

3 Fundamental marketing tools you must learn for FMCG, available at $34.99, has an average rating of 4.25, with 12 lectures, based on 4 reviews, and has 11 subscribers.

You will learn about basic tools in marketing how to define issues and opportunities analysis of each element of the marketing mix to identify key problems how to look at the dynamics that affect our business? what are penetration? frequency? AWOP how to write a marketing concept what are communication concepts, innovation concepts and activation concepts? How do they differ one another? how does successful marketing concepts look like? What works and what works less when writing marketing concepts what are promotions and activations? how do they differ one another? what are theme and mechanics in promotion? how to link promotional mechanics to marketing objectives? This course is ideal for individuals who are FMCG / CPG brand managers or marketers or marketing students It is particularly useful for FMCG / CPG brand managers or marketers or marketing students.

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Summary

Title: 3 Fundamental marketing tools you must learn for FMCG

Price: $34.99

Average Rating: 4.25

Number of Lectures: 12

Number of Published Lectures: 12

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

basic tools in marketing

how to define issues and opportunities

analysis of each element of the marketing mix to identify key problems

how to look at the dynamics that affect our business?

what are penetration? frequency? AWOP

how to write a marketing concept

what are communication concepts, innovation concepts and activation concepts? How do they differ one another?

how does successful marketing concepts look like?

What works and what works less when writing marketing concepts

what are promotions and activations? how do they differ one another?

what are theme and mechanics in promotion?

how to link promotional mechanics to marketing objectives?

Who Should Attend

FMCG / CPG brand managers

marketers

marketing students

Target Audiences

FMCG / CPG brand managers

marketers

marketing students

In this course you will learn some basics tools to use when executing marketing mix

1. Identify the right problems/opportunities to focus our marketing activities on. Most of the times we have no clarity of what are the key problems affecting our brands. We tend to stop at the surface without attacking the root causes. This tool forces us to deepen our analysis and focus on the right problems

2. Marketing concepts: what are they and how to write them?
As marketers we will have to write concepts in several occasions; however not all concepts are the same and therefore we need to understand the differences to make sure we give the best chances of success.
Innovation concepts, activation concepts, communication concepts. What are they and how do they differ one another?
Learn how to effectively write a concept.

3. Promotions and activations: what are they and how to plan for promotions
Promotional activities are the basics of marketing activities. As marketers we will work on promotions on daily basis, especially in FMCG/CPG.
This section will go through the topic of promotions. It will help you distinguish between promotion theme and promotion mechanics.
Moreover will force you to think how to link mechanics to marketing objectives.
Lastly we will share some tip on how to write and judge a promotion concept.

Course Curriculum

Chapter 1: Defining issues and opportunities

Lecture 1: Introduction: learn to go deep

Lecture 2: The first level of analysis: how many x how much

Lecture 3: The second level of analysis: what are the 6 P's

Lecture 4: How to grow: penetration, consumption, premiumisation

Chapter 2: Concept writing

Lecture 1: Concept writing introduction

Lecture 2: Concept writing: key elements that make a concept

Lecture 3: Concept writing analysing in depth the different type of concepts

Lecture 4: Concept writing: how successful concepts look like

Chapter 3: Promotion and activation

Lecture 1: Promotion and activation: introduction

Lecture 2: Promotion and activation: theme and mechanincs

Lecture 3: Promotion mechanics and marketing objectives

Lecture 4: Promotion and activation: how to write promotion concept

Instructors

Massimiliano La Franca
Planer former marketer former actor forme policeman…

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3 stars: 1 votes

4 stars: 2 votes

5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!