Strategic Brand Management

Strategic Brand Management, available at $19.99, has an average rating of 3, with 29 lectures, based on 30 reviews, and has 98 subscribers.

You will learn about Learn about brand positioning Learn about customer based brand equity Brand elements to build brand equity Marketing programs to build brand equity Learn integrated marketing communication to build brand equity Learn about brand association to build brand equity Measuring outcomes of brand equity Developing brand equity measurement Measuring outcomes of brand equity This course is ideal for individuals who are everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors etc It is particularly useful for everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors etc.

Enroll now: Strategic Brand Management

Summary

Title: Strategic Brand Management

Price: $19.99

Average Rating: 3

Number of Lectures: 29

Number of Published Lectures: 29

Number of Curriculum Items: 29

Number of Published Curriculum Objects: 29

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Learn about brand positioning

Learn about customer based brand equity

Brand elements to build brand equity

Marketing programs to build brand equity

Learn integrated marketing communication to build brand equity

Learn about brand association to build brand equity

Measuring outcomes of brand equity

Developing brand equity measurement

Measuring outcomes of brand equity

Who Should Attend

everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors etc

Target Audiences

everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors etc

Branding or bran is considered important not only for companies but they carry equal importance for customers or consumers. From the consumers point of view, brands becomes important for various reasons let us explore some of them. Brands for a customer will indicate commitment towards quality from sellers there by reducing time spent in coming to purchase decision. Brand for companies will indicate a sort of benchmark in quality as well as customer expectation, a point of differentiation from competitors and a steady stream of profit.

Brand equity is a good barometer to understand past action  and future course of action for marketers, who are active in formulating strategies for a given brand. If in present, customers has developed favorable attitude towards the brand it is clear indication that past investment have found there mark. The present also leads the way how marketers should plan future course, as to achieved desired results. But one aspect is absolutely clear that brand knowledge is a key factor in establishing brand equity.

Customer based brand equity results in creation of strong brand and this is achieved when brand awareness and image are at high level. But how to create a strong brand  based brand equity.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Introduction to strategic brand management

Lecture 3: Brand positioning strategy

Lecture 4: Customer based brand equity

Chapter 2: Brand Elements To Build Brand Equity

Lecture 1: Great recall power

Lecture 2: Application of brand element

Lecture 3: Brand name

Lecture 4: Brand slogan

Chapter 3: Marketing Programs To Build Brand Equity

Lecture 1: Marketing programs or strategies

Lecture 2: Traditional marketing activities

Lecture 3: Product remains first frontiers for consumer to create opinion for brand

Lecture 4: Pricing is crucial for brand image

Chapter 4: Integrated Marketing Communication To Build Brand Equity

Lecture 1: Marketing communications

Lecture 2: Present state of brand awareness and brand image

Chapter 5: Brand Association To Build Brand Equity

Lecture 1: Leverage secondary brand

Lecture 2: Country of origin

Lecture 3: Co – branding

Lecture 4: Usage of logos

Chapter 6: Developing Brand Equity Measurement And Management Systems

Lecture 1: Indirect and direct measurement

Lecture 2: Marketing investment design

Lecture 3: Tracking system

Chapter 7: Measuring Sources Of Brand Equity

Lecture 1: Questionnaires format

Lecture 2: Quantitative techniques

Chapter 8: Measuring Outcomes Of Brand Equity

Lecture 1: Brand based comparative methods

Lecture 2: Marketing based methods

Lecture 3: Conjoint / holistic methods

Chapter 9: Important Strategic Branding Issues

Lecture 1: Marketing brand overtime

Lecture 2: Brands over geographical boundaries

Lecture 3: Building strong brand equity

Instructors

Eric Yeboah
MBA/ PGDip

Rating Distribution

1 stars: 5 votes

2 stars: 1 votes

3 stars: 3 votes

4 stars: 3 votes

5 stars: 18 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!