Master Course in Account Based Marketing (ABM) 2.0

Master Course in Account Based Marketing (ABM) 2.0, available at $34.99, has an average rating of 4.2, with 5 lectures, based on 37 reviews, and has 12126 subscribers.

You will learn about Understand the Introduction and Importance of Account-Based Marketing (ABM) 2.0 Learning the types and ABM strategy for B2B, Lead Generation Vs Demand Generation of ABM Analyze the benefits of the framework and account-based marketing tactics Establish an Account-Based Marketing Strategy for your business Managing the Account-Based Marketing tools, channels, funnels, budget and content strategy This course is ideal for individuals who are All UG, PG Business students, Digital marketing Learners, New business and existing business development executives, Marketing managers and digital leaders It is particularly useful for All UG, PG Business students, Digital marketing Learners, New business and existing business development executives, Marketing managers and digital leaders.

Enroll now: Master Course in Account Based Marketing (ABM) 2.0

Summary

Title: Master Course in Account Based Marketing (ABM) 2.0

Price: $34.99

Average Rating: 4.2

Number of Lectures: 5

Number of Published Lectures: 5

Number of Curriculum Items: 5

Number of Published Curriculum Objects: 5

Original Price: $79.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the Introduction and Importance of Account-Based Marketing (ABM) 2.0

Learning the types and ABM strategy for B2B, Lead Generation Vs Demand Generation of ABM

Analyze the benefits of the framework and account-based marketing tactics

Establish an Account-Based Marketing Strategy for your business

Managing the Account-Based Marketing tools, channels, funnels, budget and content strategy

Who Should Attend

All UG, PG Business students, Digital marketing Learners, New business and existing business development executives, Marketing managers and digital leaders

Target Audiences

All UG, PG Business students, Digital marketing Learners, New business and existing business development executives, Marketing managers and digital leaders

Master course in Account-based marketing (ABM) 2.0

What is account-based marketing (ABM)?

ABM is a marketing strategy that focuses on a set of target accounts within a market. The marketing message is personalized for each account based on its specific attributes and needs.

In ABM marketing, marketing extends beyond just lead generation. You can get the most value from your biggest accounts by upselling and cross-selling them.

Account-based marketing: what it’s all about

B2B companies targeting key accounts are increasingly using account-based marketing. Account-based marketing is very effective for companies trying to sell to large accounts with long sales cycles and large deal sizes.

An approach that’s tailored to you

With personalized messaging, marketers take what they know about their customers and tailor the creative assets of their campaign to their specific attributes and needs.

Alignment between sales and marketing :  Marketing and sales teams work together on account-based marketing, identifying target accounts, customizing campaigns for them, aligning and moving accounts through the funnel before and after lead conversion.

Cycles are shorter : Multiple stakeholders are involved in major purchases. As a result, the sales process usually slows down, since it starts at a lower level in the organization and moves slowly up. All prospects are nurtured simultaneously in account-based marketing, so the cycle is shortened.

Getting a better ROI : The highest ROI of all B2B marketing tactics comes from account-based marketing. Account-based marketing delivers higher returns than any other marketing method, according to 85% of marketers who measure ROI.

Resources aren’t wasted : A small number of accounts are given a lot of attention and resources. Previously wasted resources are freed up. This course will explain about the Account-Based Marketing, ABM, B2B Marketing and B2B Sales, Connecting the sales and marketing with demand generation and lead generation along with ABM Strategy.

The following lectures will be covered in this course:

1. Introduction and Importance of Account-Based Marketing (ABM) 2.0

2. Types and ABM strategy for B2B, Lead Generation Vs Demand Generation of ABM

3. Benefits of the framework and account-based marketing tactics

4. Establish an Account-Based Marketing Strategy for your business

5. Account-Based Marketing tools, channels, funnels, budget and content strategy

Course Curriculum

Chapter 1: Master Course in Account-Based Marketing (ABM) 2.0 – Lectures

Lecture 1: Introduction and Importance of Account-Based Marketing (ABM) 2.0

Lecture 2: Types and ABM strategy for B2B, Lead Generation Vs Demand Generation of ABM

Lecture 3: Benefits of the framework and account-based marketing tactics

Lecture 4: Establish an Account-Based Marketing Strategy for your business

Lecture 5: Account-Based Marketing tools, channels, funnels, budget and content strategy

Instructors

Dr. José Prabhu J
Researcher, Professor and Subject Matter Expert

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 6 votes

4 stars: 15 votes

5 stars: 16 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!