LinkedIn Advertising for Small Businesses or Beginners

LinkedIn Advertising for Small Businesses or Beginners, available at $89.99, has an average rating of 4.05, with 30 lectures, based on 14 reviews, and has 59 subscribers.

You will learn about Start growing your business with LinkedIn Text Ads. Reach the right professionals on LinkedIn. Learn from a 10-year LinkedIn alumnus and save tons of times and avoid costly mistakes. This course is ideal for individuals who are Small business owners or Marketers or Consultants It is particularly useful for Small business owners or Marketers or Consultants.

Enroll now: LinkedIn Advertising for Small Businesses or Beginners

Summary

Title: LinkedIn Advertising for Small Businesses or Beginners

Price: $89.99

Average Rating: 4.05

Number of Lectures: 30

Number of Published Lectures: 30

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 30

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Start growing your business with LinkedIn Text Ads. Reach the right professionals on LinkedIn.

Learn from a 10-year LinkedIn alumnus and save tons of times and avoid costly mistakes.

Who Should Attend

Small business owners

Marketers

Consultants

Target Audiences

Small business owners

Marketers

Consultants

Course Objectives

The goal of this course is for you to launch LinkedIn Text Ads campaigns that work:

Reach your ideal audience at an efficient cost and achieve your marketing goals

The course is structured to save you lots of time and avoid costly mistakes. It focuses on what you need to know to get the job done right.

It includes step-by-step instruction for launching your ad campaigns, but also includes a strategic plan and in-depth information on important topics like LinkedIn’s unique targeting.

When you complete the course, you should feel confident in launching LinkedIn Text Ads campaigns that follow best practices and have a high likelihood of success.

What’s Included:

Instructor worked at LinkedIn for 10 years

3 hours of instructional videos

Step-by-step process for launching effective ads

Well-tested strategies

50-point launch checklist

LinkedIn benchmark calculator

Text Ads builder worksheet

Are LinkedIn ads right for your business?

Would targeting people based on their current job, company, or educational background be an excellent way to reach your ideal customer?

If so, LinkedIn Text Ads can be a great way to achieve your marketing goals.

This course is for anyone advertising a product or service that would benefit from LinkedIn’s unique targeting capabilities.

You might be a business owner, a B2B marketer at a small or large organization, or a digital ad consultant. The course assumes you have only basic experience with digital advertising, but your organization has a website where people can submit their contact information or purchase your product.

Marketers rate LinkedIn as the #1 platform for B2B lead generation.

Course Curriculum

Chapter 1: Welcome + Course Worksheet

Lecture 1: About the LinkedIn Text Ads Course

Chapter 2: Intro to Text Ads

Lecture 1: What Are Text Ads?

Lecture 2: What should you expect from a Text Ad?

Lecture 3: How much Text Ads cost: How the auction works

Chapter 3: Account Setup

Lecture 1: Overview of LinkedIn Accounts

Lecture 2: LinkedIn Profile Checkup

Lecture 3: Campaign Manager Account Setup

Lecture 4: Assign Admin Roles for an Advertising Account

Lecture 5: Assign the Billing Admin Role for an Advertising Account

Chapter 4: LinkedIn Ad Strategy – Think through this before you start creating ads

Lecture 1: LinkedIn Marketing Strategy

Lecture 2: Example of a LinkedIn Ad Strategy – AVG

Chapter 5: Campaign Setup: Step-by-Step

Lecture 1: 1) Create New Ad Account

Lecture 2: 2) Setup Insight Tag to Track Conversions & Website Visits

Lecture 3: 3) Create Campaign Group & Set Total Budget

Lecture 4: 4) Create Campaign & Specify Your Target

Lecture 5: 5) Set Your Bid & Campaign Budget for Clicks on Your Ads

Lecture 6: 6) Track Conversions on Your Website

Lecture 7: 7) Create Text Ads and Outbound Campaigns

Lecture 8: 8) Create a Retargeting Campaign

Lecture 9: 9) Review, Launch and Optimize Campaigns

Lecture 10: Create a Custom Dashboard View

Lecture 11: Check that Campaigns are Delivering Ads

Lecture 12: How Much Data You Need to Assess Campaign Performance

Lecture 13: Optimizing Campaigns

Chapter 6: Other Important Topics

Lecture 1: Targeting Deep-Dive

Lecture 2: Targeting Options

Lecture 3: Popular Targeting Frameworks

Lecture 4: Common Targeting Mistakes

Lecture 5: Creating Effective Text Ads

Lecture 6: Use LinkedIn Demographics to Get Insights About Your Audiences

Instructors

Forest Baker, PhD MBA | 10-year LinkedIn Ads Employee
LinkedIn Ads Expert | 10yr alumnus

Rating Distribution

1 stars: 2 votes

2 stars: 0 votes

3 stars: 0 votes

4 stars: 2 votes

5 stars: 10 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!