SEO for Google Search Generative Experience (SGE)

SEO for Google's Search Generative Experience (SGE), available at $39.99, has an average rating of 3, with 22 lectures, based on 3 reviews, and has 9 subscribers.

You will learn about Understand Generative AI – What is it, Types of Generative AI, Limitations & Example Learn the methods of optimising Generative AI models (LLMs) Understand the most important Ranking factor for Google's Search Generative Experience (SGE) Understand The Process of Influencing Google's SGE Snapshot results Understand the Winners, Losers & Opportunities of SEO for Google's Search Generative Experience (SGE) This course is ideal for individuals who are SEO Specialists or Digital Marketers or Online Marketers It is particularly useful for SEO Specialists or Digital Marketers or Online Marketers.

Enroll now: SEO for Google's Search Generative Experience (SGE)

Summary

Title: SEO for Google's Search Generative Experience (SGE)

Price: $39.99

Average Rating: 3

Number of Lectures: 22

Number of Published Lectures: 22

Number of Curriculum Items: 22

Number of Published Curriculum Objects: 22

Original Price: ￡44.99

Quality Status: approved

Status: Live

What You Will Learn

Understand Generative AI – What is it, Types of Generative AI, Limitations & Example

Learn the methods of optimising Generative AI models (LLMs)

Understand the most important Ranking factor for Google's Search Generative Experience (SGE)

Understand The Process of Influencing Google's SGE Snapshot results

Understand the Winners, Losers & Opportunities of SEO for Google's Search Generative Experience (SGE)

Who Should Attend

SEO Specialists

Digital Marketers

Online Marketers

Target Audiences

SEO Specialists

Digital Marketers

Online Marketers

Learn the secrets of Search Engine Optimization (SEO) tailored for Google’s cutting-edge Search Generative Experience (SGE) with our comprehensive course. As the digital landscape evolves, staying ahead of the curve is crucial, and our course is designed to ensure that you master the nuances of SEO for SGE. From understanding Generative AI, how it works, and its limitations,  to the changes in ranking factors for SGE purposes, we cover it all.

Spearheaded by a multi-award-winning digital marketer, this curriculum is meticulously crafted to demystify the anxiety many marketers face with the advent of Google’s SGE and the perceived threat to SEO traffic.

What will You Learn?

This comprehensive course delves into the three methods of optimising Generative AI models, an essential triad for modern SEO: Prompting, Tuning & Retrieval-Augmented Generation. We place a strong emphasis on the Most Important Factors for Ranking in Google’s SGE.

The course discusses the process of influencing Google’s SGE snapshot results, and the pros and cons of optimizing for Google’s Search Generative Experience. Join us to future-proof your SEO skills and preserve your traffic in the era of generative search.

The course is designed around 5 specific goals:

1. Understand Generative AI – What is it, Types of Generative AI, Limitations & Example

2. Learn the methods of optimizing Generative AI models (LLMs)

3. Understand the most important Ranking factors for Google’s Search Generative Experience (SGE)

4. Understand The Process of Influencing Google’s SGE Snapshot results

5. Understand the Winners, Losers & Opportunities of SEO for Google’s Search Generative Experience

Your Instructor

Constantin is the multi-award winning Chief Digital Officer @ Pufferr. With an impressive academic background, Constantin holds not one, but three Master’s degrees, showcasing his dedication to continuous learning and mastery of diverse fields. His expertise extends beyond traditional realms as he also boasts a Diploma in VR & Game Development.

Constantin’s commitment to staying at the forefront of the digital landscape is exemplified by his completion of the prestigious Disruptive Digital Marketing Program at the University of Oxford.

While addressing these key topics, the course prepares you to confidently navigate the changing SEO landscape, transforming your SGE apprehension into mastery. Join us to future-proof your SEO skills and preserve your traffic in the era of generative search.

Learn digital marketing with one of the most awarded digital marketers in the UK!

Some of the 50+ awards and nominations we have won as a team at Puffer include the UKBA Award for Best Marketing Agency, The UKB&I Award for Best Family Business, 4 Drum Awards, Global Digital Awards for Best Biddable Campaign, Best Website Project at UK Digital Awards, and many more.

Course Curriculum

Chapter 1: Introduction

Lecture 1: What is & how it works

Lecture 2: Grounding & Tuning

Lecture 3: Types of Generative AI

Lecture 4: Synthetic Data

Lecture 5: Clarify the ChatCpG/BARD confusion

Lecture 6: The Limitations

Lecture 7: Quick example of how LLMs generate output

Lecture 8: Understanding Tokens

Lecture 9: Word Embeddings

Chapter 2: Three Methods of Optimising Generative AI Models

Lecture 1: A big limitation

Lecture 2: Tuning

Lecture 3: Retrieval-augmented Generation (RAG)

Lecture 4: Prompting

Chapter 3: The Most Important Ranking Factor for Google Search Generative Experience (SGE)

Lecture 1: Intro to Entities

Lecture 2: Important Knowledge Graph updates

Lecture 3: The Surprising Impact of Top 10 SERPs on ranking in Google's SGE Snapshot

Chapter 4: PROS & CONS of Optimising for SGE

Lecture 1: The Process of Influencing Google's SGE Snapshot results

Lecture 2: Cost structures to consider

Lecture 3: On ROI…

Chapter 5: Winners & Losers

Lecture 1: The Winners

Lecture 2: The Losers

Lecture 3: The Opportunists

Instructors

Constantin Singureanu
Chief Digital Officer @Pufferr

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 1 votes

4 stars: 1 votes

5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!