Landing Page Design Optimization build pages that work!

Landing Page Design & Optimization – build pages that work!, available at $19.99, has an average rating of 3.05, with 68 lectures, based on 23 reviews, and has 407 subscribers.

You will learn about This course is ideal for individuals who are Marketers or Designers or Growth Hackers or Students (Business, Marketing, Design) or Entrepreneurs or Business Owners or Anyone who wishes to build or manage Killer Landing Pages that succeed! It is particularly useful for Marketers or Designers or Growth Hackers or Students (Business, Marketing, Design) or Entrepreneurs or Business Owners or Anyone who wishes to build or manage Killer Landing Pages that succeed!.

Enroll now: Landing Page Design & Optimization – build pages that work!

Summary

Title: Landing Page Design & Optimization – build pages that work!

Price: $19.99

Average Rating: 3.05

Number of Lectures: 68

Number of Published Lectures: 68

Number of Curriculum Items: 68

Number of Published Curriculum Objects: 68

Original Price: $74.99

Quality Status: approved

Status: Live

What You Will Learn

Who Should Attend

Marketers

Designers

Growth Hackers

Students (Business, Marketing, Design)

Entrepreneurs

Business Owners

Anyone who wishes to build or manage Killer Landing Pages that succeed!

Target Audiences

Marketers

Designers

Growth Hackers

Students (Business, Marketing, Design)

Entrepreneurs

Business Owners

Anyone who wishes to build or manage Killer Landing Pages that succeed!

    There are ‘ways’ of creating a landing page, and WAYS of creating a Landing Page. Not all landing pages are built the same – as you may have noticed, or if not will soon discover. You might have questions: Why do some pages fail? Can they be improved? Can we do conversion rate optimization? The answer to this is a resounding yes, yes, and with some knowledge YES! 

[UPDATES planned for this course for 2020]

    Whether you are a marketer, designer, growth hacker, student, entrepreneur or business owner, heck! you could even be the poor person who cops the blame for under-performing landing pages – then this conversion rate optimization course is suited to you. 

    I show you the most effective ways to use a landing page to: sell your products, offer your services, build your newsletter database, generate new leads – whatever your purpose. You can also use this information to fix a poorly performing landing page that already exists. 

    Some of the things you will learn from this conversion rate optimization course include: 

    1.  Identifying what makes a landing page good or bad, effective or abysmal 

    2.  The best practices for creating pages THAT WORK – and where to begin 

    3.  Using Tactical Design Techniques to achieve Maximum Impact 

    4.  How to write GOOD, EFFECTIVE COPY to win more customers 

    5.  Technical considerations, ‘hints and tips’ and other helpful knowledge on conversion rate optimization 

    6.  Optimizing your page with various tools and testing methods 

    7.  Effective ways to capture more leads, and reduce bounce rates 

      (and hopefully Converting those Leads Into Buyers or customers) 

    8.  And most importantly HOW TO INCREASE YOUR CONVERSIONS (and possibly your top line!) 

      Now wouldn’t that be nice?? 

    You don’t have to shoot in the dark any longer. There are over 60+ lessons and 4.5 hours of content.You can even adjust the video playback speed to suit your learning speed. I’ll provide you with a wide range of examples, lecture ‘main point’ summaries, printable handouts and resources to guide you through the course. 

    It’s not rocket science, but it is an art. It requires little investment, with the potential for maximised returns. 

    So if you think you’re ready to stop losing money, jump right in and start learning conversion rate optimization now! 

Course Curriculum

Lecture 1: Want To Make Killer Landing Pages THAT WORK??

Lecture 2: A Rather Forward Foreword

Chapter 1: Landing Page 101

Lecture 1: What is a landing page?

Lecture 2: Where are they used and what for?

Lecture 3: LPO Glossary Of Terms – [Handout]

Lecture 4: Landing Page Anatomy

Lecture 5: Ideal Landing Page Layout – PDF

Lecture 6: Ideal Landing Page Layout – JPEG

Chapter 2: Landing Pages – The Good, The Bad and The Ugly

Lecture 1: Landing Page Don'ts

Lecture 2: More Effective Landing Pages

Lecture 3: How to Avoid SNAFUS

Chapter 3: Making a Landing Page THAT WORKS!

Lecture 1: Making A Landing Page THAT WORKS!

Lecture 2: LPO – Mockups & Wireframe Resources – [Handout]

Lecture 3: Landing Page Wireframe Example – as used in the video

Chapter 4: Best Practices for Creating a Landing Page

Lecture 1: 1. Keeping it Above The Fold, Headlines and Copy

Lecture 2: 2. Logos, Branding and Easy to See Contact

Lecture 3: 3. Call To Action – Make it Loud and Clear

Lecture 4: 4. Call To Action – Button Elements and Forms

Lecture 5: 5. Bullet-points, Images and Photos

Lecture 6: 6. Video

Lecture 7: 7. Testimonials, Pricing Tables, Charts & Diagrams

Lecture 8: LPO – Chart Making Tools – [Handout]

Lecture 9: 8. Thank You Pages

Lecture 10: 9. Social Buttons – Make it Easy for Users to Share/Promote Your Page

Lecture 11: LPO – Social Media LINKS – [Handout]

Lecture 12: LPO – Social Media Cycle & Mind Map – [Handout]

Lecture 13: 10. Tab Tricks, Repetition, Trust, Security & Privacy – Keep Users on the Page

Lecture 14: 11. You Sold Me! …Or Did You?

Lecture 15: 12. Analytics Codes & Extras

Chapter 5: Landing Page Design – Tips & Techniques

Lecture 1: So Why Is Design Important?

Lecture 2: Design Tips – Using Colour To Convey Your Message – Pt1

Lecture 3: LPO – Colour Wheel – Easy Colour Theory Basics

Lecture 4: Design Tips – Using Colour To Convey Your Message – Pt2

Lecture 5: LPO – The Psychology Of Colour

Lecture 6: Design Tips – Choosing Appropriate Typography

Lecture 7: LPO Typography Links and Resources – [Handout]

Lecture 8: LPO – Typography Combinations – [Handout]

Lecture 9: LPO General Web Font Types – [Handout]

Lecture 10: Design Tips – Using Contrast To Make Things Stand Out

Lecture 11: Contrast – Basic Example

Lecture 12: Contrast – Styled Example

Lecture 13: Design Tips – Appreciating White Space

Lecture 14: Design Tips – Using Images to Create Graphic Impact

Lecture 15: LPO – Using Images To Direct Your Gaze [Examples]

Lecture 16: Design Tips – Be Consistent – Across All Aspects Of Your Lp Venture!

Lecture 17: Design Tips – K.I.S.S. – Don’t Deny, Just Simplify!

Lecture 18: Design Tips – Always Go Back To The Purpose

Chapter 6: Copywriting & Tech Considerations

Lecture 1: Zen and The Fine Art Of Copywriting (UPDATED EDIT)

Lecture 2: Zen & The Fine Art Of Copywriting – Potential Customer Questions

Lecture 3: Things To Avoid At All Costs

Lecture 4: Nitty Gritty Tech & Other Considerations

Lecture 5: Wowsers! So Many Browsers! – Part One

Lecture 6: Wowsers! So Many Browsers! – Part Two

Chapter 7: Landing Page Optimization

Lecture 1: Essential Optimization Tips

Lecture 2: SEO – Search Engine Optimization

Lecture 3: SEO – Search Engine Optimization

Lecture 4: Page Optimization – Part 1: Testing is important!

Lecture 5: Page Optimization – Part 2: Optimizing for Mobile

Lecture 6: Landing Page Analytics

Lecture 7: A/B Testing & Multivariate Testing

Lecture 8: LPO – A/B & Multivariate Testing – [Handout]

Lecture 9: Eye-tracking & Heat Maps – So Hot Right Now!

Lecture 10: LPO – Eye Tracking & Heatmaps – [Handout]

Lecture 11: Mouse Tracking & Mouse Click Tracking

Lecture 12: LPO – Mouse Tracking & Mouse Click Tracking – [Handout]

Chapter 8: Spleen…NO! NO! APPENDIX

Lecture 1: Live Chat Software

Lecture 2: BONUS! CTA or Button Text Ideas – Some Suggestions to Get You Started

Lecture 3: BONUS! Hints for Camera & Video Work

Instructors

Lia TDA
Designer, Writer, Creative & Ideapreneur

Rating Distribution

1 stars: 3 votes

2 stars: 2 votes

3 stars: 3 votes

4 stars: 9 votes

5 stars: 6 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!