Industry-based Google Adwords PPC Advertising Masterclass

Industry-based Google Adwords PPC Advertising Masterclass, available at $19.99, has an average rating of 4.25, with 63 lectures, based on 18 reviews, and has 85 subscribers.

You will learn about Fundamentals Of AdWords Create, Develop And Optimise Google AdWords Campaigns Independently (without anyone's hand-holding) Boost Inorganic Traffic And *Increase Conversions* To Your Website Advance *Keyword Research* Strategies And The Art Of AdGroup Creation *Advance Bid Adjustment Strategies And Quality Score* *Dynamic Ads And Remarketing* to Your Previous Website Visitors To Get Them Coming Back To Your Site Create Campaigns For *Ecommerce Businesses* Advance Reports: *The Search Term Report, Auction Insights Report And Placements Report* A Step-by-Step Strategy to Ace the Official *Google Adwords Certification Exam!* This course is ideal for individuals who are Entrepreneurs / Business Owners Who Want To Promote Their Business Online On Google's Network To Gain More Conversions And Ultimately More Revenue. or Marketing Professionals Who Wish To Boost Their Career To New Heights For A Better Salary Or Job Designation. or Marketing Students Who Want To Make A Career In Digital Marketing Especially As PPC / CPC Professionals And Are Looking For Placements. or People Who Wish To Be Google Adwords Certified By Appearing For The Free Exam. It is particularly useful for Entrepreneurs / Business Owners Who Want To Promote Their Business Online On Google's Network To Gain More Conversions And Ultimately More Revenue. or Marketing Professionals Who Wish To Boost Their Career To New Heights For A Better Salary Or Job Designation. or Marketing Students Who Want To Make A Career In Digital Marketing Especially As PPC / CPC Professionals And Are Looking For Placements. or People Who Wish To Be Google Adwords Certified By Appearing For The Free Exam.

Enroll now: Industry-based Google Adwords PPC Advertising Masterclass

Summary

Title: Industry-based Google Adwords PPC Advertising Masterclass

Price: $19.99

Average Rating: 4.25

Number of Lectures: 63

Number of Published Lectures: 63

Number of Curriculum Items: 63

Number of Published Curriculum Objects: 63

Original Price: ?799

Quality Status: approved

Status: Live

What You Will Learn

Fundamentals Of AdWords

Create, Develop And Optimise Google AdWords Campaigns Independently (without anyone's hand-holding)

Boost Inorganic Traffic And *Increase Conversions* To Your Website

Advance *Keyword Research* Strategies And The Art Of AdGroup Creation

*Advance Bid Adjustment Strategies And Quality Score*

*Dynamic Ads And Remarketing* to Your Previous Website Visitors To Get Them Coming Back To Your Site

Create Campaigns For *Ecommerce Businesses*

Advance Reports: *The Search Term Report, Auction Insights Report And Placements Report*

A Step-by-Step Strategy to Ace the Official *Google Adwords Certification Exam!*

Who Should Attend

Entrepreneurs / Business Owners Who Want To Promote Their Business Online On Google's Network To Gain More Conversions And Ultimately More Revenue.

Marketing Professionals Who Wish To Boost Their Career To New Heights For A Better Salary Or Job Designation.

Marketing Students Who Want To Make A Career In Digital Marketing Especially As PPC / CPC Professionals And Are Looking For Placements.

People Who Wish To Be Google Adwords Certified By Appearing For The Free Exam.

Target Audiences

Entrepreneurs / Business Owners Who Want To Promote Their Business Online On Google's Network To Gain More Conversions And Ultimately More Revenue.

Marketing Professionals Who Wish To Boost Their Career To New Heights For A Better Salary Or Job Designation.

Marketing Students Who Want To Make A Career In Digital Marketing Especially As PPC / CPC Professionals And Are Looking For Placements.

People Who Wish To Be Google Adwords Certified By Appearing For The Free Exam.

This comprises of *Basic + Advance + Industry-based* Training. Witness the Magic Of Classroom Training ONLINE. Promote any Business Online through Google’s Ad Network. After this training, you will independently promote any business through –

Search Ads,

Display Banner Ads,

YouTube Ads,

App Campaigns,

Shopping Ads,

Remarketing

Dynamic Search Ads

This is 100% Industry-based Training with real Business examples. Learn from Mentor with 6+ Years of Industry Experienceand 4+ Years of Training Experience. Compare the Syllabus covered by Academy 37 with the Course Syllabus offered by any Classroom Or Online Training.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction To Google Ads

Lecture 2: Understanding The Online Ecosystem

Lecture 3: *PRACTICAL* – Online Ecosystem

Lecture 4: Glossary (Vocabulary) Of Paid Marketing

Chapter 2: Google My Client Center (MCC Account / Agency Account)

Lecture 1: Introduction To MCC Account / Agency Account

Lecture 2: *PRACTICAL* – MCC Account Setup

Chapter 3: Search Campaigns (Search Engine Marketing – SEM)

Lecture 1: Introduction To Search Ads

Lecture 2: Creating A Search Campaign – Part A

Lecture 3: Creating A Search Campaign – Part B

Lecture 4: *PRACTICAL* – Search Campaign Creation – Part A

Lecture 5: *ADVANCED Technique* – Secret 30.4 Rule For Budget

Lecture 6: *PRACTICAL* – Search Campaign Creation – Part B

Lecture 7: Google Ads Certification Exam SAMPLE Question

Chapter 4: Ad Extensions

Lecture 1: *PRACTICAL* – Sitelink Extension

Lecture 2: *PRACTICAL* – Callout Extension

Lecture 3: *PRACTICAL* – Call Extension

Lecture 4: *PRACTICAL* – Location Extension

Lecture 5: *PRACTICAL* – Structured Snippets

Lecture 6: *PRACTICAL* – All Other Extensions

Lecture 7: Extensions Recap

Chapter 5: Ad-groups

Lecture 1: Understanding The Difference Between Keywords & Search Query

Lecture 2: *ADVANCED Technique* – The Art Of Ad-Group Creation

Lecture 3: *PRACTICAL* – Creating Ad-Groups With Keyword Planner – PART A

Lecture 4: *PRACTICAL* – Creating Ad-Groups With Keyword Planner – PART B

Chapter 6: Keyword Match Types

Lecture 1: Match Types – Broad, Modified Broad & Phrase Match

Lecture 2: Match Types – Exact & Negative Match

Lecture 3: *PRACTICAL* – Keyword Match Type

Chapter 7: Getting An Edge Over Competition With Ad-rank & Quality Score

Lecture 1: Ad-rank & Quality Score

Chapter 8: The Art Of Ad-copy Creation

Lecture 1: How to write an Ad-copy that gets High CTR

Lecture 2: *PRACTICAL* – Creating Ad-copy in Ad-Groups – Part A

Lecture 3: *PRACTICAL* – Creating Ad-copy in Ad-Groups – Part B

Lecture 4: Responsive Ad-copy

Lecture 5: Ad-copy Disapproval Reasons

Chapter 9: Tracking Conversions With Google Ads

Lecture 1: Generating Conversion Tracking Code In Google Ads

Chapter 10: Taking The Campaign LIVE

Lecture 1: Billing & Payment Methods In Google Ads

Lecture 2: *ADVANCED Technique* – Ad Preview & Diagnosis

Chapter 11: *ADVANCED Techniques* – Campaign Analysis & Optimization

Lecture 1: Campaign Analysis

Lecture 2: *PRACTICAL* – How To Add Columns & Check Keyword Quality Score

Lecture 3: *ADVANCED Technique, PRACTICAL* – Device Bid Adjustment

Lecture 4: *ADVANCED Technique, PRACTICAL* – Location & Ad Schedule Bid Adjustment

Chapter 12: Display Campaign / Banner Ads

Lecture 1: Introduction To Display Ads

Lecture 2: Targeting Options In Display & Video Campaign

Lecture 3: *PRACTICAL* – Creating Display Campaign

Lecture 4: *PRACTICAL* – Creating Display AdGroups Targeting

Lecture 5: *PRACTICAL* – Creating Responsive Display Ads

Lecture 6: *PRACTICAL* – Creating New Display Ad Group

Lecture 7: *PRACTICAL* – Navigating & Editing Display Ads Targeting

Chapter 13: *ADVANCED Techniques* – Google Ads Reports For Campaign Analysis & Optimization

Lecture 1: *ADVANCED Technique* – Search Term | Auction Insights | Placements Report

Chapter 14: Video Campaigns / YouTube Ads

Lecture 1: Introduction To Video Campaigns / YouTube Ads

Lecture 2: Practical – Creating A Video Campaigns / YouTube Ads

Chapter 15: Remarketing

Lecture 1: Introduction To Remarketing

Lecture 2: *PRACTICAL* – Generating Global Site Tag

Lecture 3: *PRACTICAL* – Classification into Lists

Lecture 4: Targeting Remarketing Lists in Search, Display & Video Campaign

Chapter 16: Dynamic Search Ads

Lecture 1: *PRACTICAL* – Dynamic Search Ad

Chapter 17: App Promotion On Google Network – App Campaign

Lecture 1: *PRACTICAL* – App Campaign

Chapter 18: Shopping Campaign / Product Listing Ads

Lecture 1: Introduction to Shopping Ads

Lecture 2: *PRACTICAL* – Setting Up A Google Merchant Center Account

Lecture 3: *PRACTICAL* – Verifying Website Ownership

Lecture 4: *PRACTICAL* – Creating A Product Feed

Lecture 5: *PRACTICAL* – Linking Google Merchant Center With Google Ads Account

Lecture 6: *PRACTICAL* – Creating Shopping Ads Campaign

Chapter 19: Google Ads Certification Exam

Lecture 1: Exam Details

Instructors

Swapnil Rathod
Digital Marketing Coach, Strategist And Consultant

Rating Distribution

1 stars: 2 votes

2 stars: 1 votes

3 stars: 1 votes

4 stars: 2 votes

5 stars: 12 votes

Frequently Asked Questions

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